335i marketed towards?

phillye30fanboy · 11-12-2012, 12:05 PM

Who is the 335i marketed for....? I'm probably having a brain fart, but I can only imagine it for someone who enjoys a more powerful than average car. The 328i is 0-60 in 5.9 which is faster than most sedans, so what's the purpose of a 335i? I'm not flaming or being whatever, but how can they sell so many cars for what I can only imagine is such a small group of people who want one.

Koer · 11-12-2012, 12:14 PM

Quote:

Originally Posted by phillye30fanboy

Who is the 335i marketed for....? I'm probably having a brain fart, but I can only imagine it for someone who enjoys a more powerful than average car. The 328i is 0-60 in 5.9 which is faster than most sedans, so what's the purpose of a 335i? I'm not flaming or being whatever, but how can they sell so many cars for what I can only imagine is such a small group of people who want one.

Maybe just a middle point between the standard 3 series and the M3. Most people would not go all the way with the M3 and thats why the 335 is popular. Although i wouldn't know, i just bought mine because i like comfy rides and lots of power so the 5 series was too large and the M3 too stiff. Just my 2 cents anyway

BMWGRAM · 11-12-2012, 12:18 PM

328 = luxury sedan 335 = luxury & performance. the 328 is great, but the 335 has the power the 328 lacks.

TheBingoBalls · 11-12-2012, 12:25 PM

I always saw it as the enthusiasts car that didn't want the sedan look. I know you can slap on a supercharger on the M3 but the 335 looks like an enthusiasts dream in terms of all the options they have to tune their car to their needs because of the turbo.

jamesems · 11-12-2012, 12:33 PM

Quote:

Originally Posted by Koer

just bought mine because i like comfy rides and lots of power so the 5 series was too large and the M3 too stiff. Just my 2 cents anyway

This!

chrisny · 11-12-2012, 12:49 PM

Quote:

Originally Posted by phillye30fanboy

Who is the 335i marketed for....? I'm probably having a brain fart, but I can only imagine it for someone who enjoys a more powerful than average car. The 328i is 0-60 in 5.9 which is faster than most sedans, so what's the purpose of a 335i? I'm not flaming or being whatever, but how can they sell so many cars for what I can only imagine is such a small group of people who want one.

I think you sort of contradicted yourself.. They sell to demand, so the "so many cars" can't be to a small amount of people

MaestroAl · 11-12-2012, 12:59 PM

The 335i is aimed at people who can't buy the 330D or who still think power is more important than torque

/I'll get me coat

Ron Scott · 11-12-2012, 01:47 PM

Quote:

Originally Posted by phillye30fanboy

Who is the 335i marketed for....? I'm probably having a brain fart, but I can only imagine it for someone who enjoys a more powerful than average car. The 328i is 0-60 in 5.9 which is faster than most sedans, so what's the purpose of a 335i? I'm not flaming or being whatever, but how can they sell so many cars for what I can only imagine is such a small group of people who want one.

Think of 335 as a package option, with an engine upgrade from 4 to 6 cyls, plus Xenons and a moonroof.

Dont get caught up in the marketing presentation of lines and 328. Vs 335. They're all 3ers with options.

To me the upgrade was a no brainier...and a lot easier to justify than other options offered.

sean10mm · 11-12-2012, 01:58 PM

Every car maker has a faster version of almost everything they sell. Pretty simple concept.

ATX78703 · 11-12-2012, 02:01 PM

Quote:

Originally Posted by phillye30fanboy

Who is the 335i marketed for....? I'm probably having a brain fart, but I can only imagine it for someone who enjoys a more powerful than average car. The 328i is 0-60 in 5.9 which is faster than most sedans, so what's the purpose of a 335i? I'm not flaming or being whatever, but how can they sell so many cars for what I can only imagine is such a small group of people who want one.

keep in mind, you get a skewed view on an enthusiast forum, such as this. most bmw owners who don't post and don't intensively follow the brand (which is most bmw owners) buy the 328.

SamS · 11-12-2012, 02:01 PM

Quote:

Originally Posted by sean10mm

Every car maker has a faster version of almost everything they sell. Pretty simple concept.

Yup, even Honda Accords, and Corvettes.

BMWinGE · 11-12-2012, 02:05 PM

Its a performance upgrade. No matter how fast the 328i is, some people are going to want more.

autobahn75 · 11-12-2012, 02:07 PM

Quote:

Originally Posted by Ron Scott

Quote:

Originally Posted by phillye30fanboy

Who is the 335i marketed for....? I'm probably having a brain fart, but I can only imagine it for someone who enjoys a more powerful than average car. The 328i is 0-60 in 5.9 which is faster than most sedans, so what's the purpose of a 335i? I'm not flaming or being whatever, but how can they sell so many cars for what I can only imagine is such a small group of people who want one.

Think of 335 as a package option, with an engine upgrade from 4 to 6 cyls, plus Xenons and a moonroof.

Dont get caught up in the marketing presentation of lines and 328. Vs 335. They're all 3ers with options.

To me the upgrade was a no brainier...and a lot easier to justify than other options offered.

Could not agree more!

BMWinGE · 11-12-2012, 02:08 PM

Anyone know the sales numbers in the US for the 328i vs the 335i? I would imagine the current 335i only makes up about 10-20% of the sales.

shivaswrath · 11-12-2012, 02:08 PM

For an enthusiast who wants luxury but DOESN'T want the bone-breaking long-term experience of driving an M3.

I'm actually the target audience: drove an Evo VIII before, side-stepped to a TSX for better mileage/luxury (there was no joy in driving it), and saw the new F30 as a hybrid of both.

I didn't want an M3 because I knew the mileage would be horrible, and I need a daily driver that can at least get me 30mpg.

I needed power and tune-ability (BMS/Dinan/etc appealing to me).

I needed a sporty suspension that wouldn't decimate my back like my Evo VIII did.

Enter the 335i.

MaestroAl · 11-12-2012, 02:12 PM

Quote:

Originally Posted by ATX78703

keep in mind, you get a skewed view on an enthusiast forum, such as this. most bmw owners who don't post and don't intensively follow the brand (which is most bmw owners) buy the 328.

You missed out a crucial few words there: "in the USA". The rest of the world's average Joe would not buy the 328i. The rest of the world has to pay for their fuel and has access to diesel cars and diesel on every forecourt

I would think the 320D would be the most popular choice in most countries

Jackson743 · 11-12-2012, 02:13 PM

Quote:

Originally Posted by phillye30fanboy

Who is the 335i marketed for....? I'm probably having a brain fart, but I can only imagine it for someone who enjoys a more powerful than average car. The 328i is 0-60 in 5.9 which is faster than most sedans, so what's the purpose of a 335i? I'm not flaming or being whatever, but how can they sell so many cars for what I can only imagine is such a small group of people who want one.

People who can't afford an M3?

Seriously, I think everyone has a different reason. Cost is important for everyone, it's HP for others. And, I don't understand your last sentence. BMW doesn't sell a lot of 335i's. The 328i is a great car gets the job done, and is better in couple of ways because it is 150lbs lighter.

SamS · 11-12-2012, 02:14 PM

Quote:

Originally Posted by 328inGE

Anyone know the sales numbers in the US for the 328i vs the 335i? I would imagine the current 335i only makes up about 10-20% of the sales.

I don't know the numbers (never seen any reported, actually), but if you go by what's on dealers' lots, it's probably only 5% 335i models. Of course that will likely change. But BMW seems to be really pushing the 328i. It stands to reason that there is more margin in that car, as well.

F30AM · 11-12-2012, 02:14 PM

What the land on the other side of the pond needs really,really badly is the 330d. It's the only way to be true F30 BMW Boyz.

MaestroAl · 11-12-2012, 02:20 PM

snowghost · 11-12-2012, 02:36 PM

Quote:

Originally Posted by Koer

Maybe just a middle point between the standard 3 series and the M3. Most people would not go all the way with the M3 and thats why the 335 is popular. Although i wouldn't know, i just bought mine because i like comfy rides and lots of power so the 5 series was too large and the M3 too stiff. Just my 2 cents anyway

+1. I have an E46 M3 and I wanted something more practical as a DD but still sporty.

DerekS · 11-12-2012, 02:37 PM

Quote:

Originally Posted by MaestroAl

The 335i is aimed at people who can't buy the 330D or who still think power is more important than torque

Unfortunately, no F30-330d available in Canada.

I would have ordered one without any hesitation. My previous E90 was a 335d, a real torque machine.

11-12-2012, 12:05 PM	#1
phillye30fanboy Second Lieutenant Drives: 1988 BMW 325, now with 24v! Join Date: Apr 2012 Location: philadelphia Posts: 245 iTrader: (0)	335i marketed towards? Who is the 335i marketed for....? I'm probably having a brain fart, but I can only imagine it for someone who enjoys a more powerful than average car. The 328i is 0-60 in 5.9 which is faster than most sedans, so what's the purpose of a 335i? I'm not flaming or being whatever, but how can they sell so many cars for what I can only imagine is such a small group of people who want one. __________________ I'm not superstitious, but I am a little stitious.
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11-12-2012, 12:18 PM	#3
BMWGRAM @bmwgram Drives: E92 M3 Join Date: Aug 2012 Location: South Florida Posts: 849 iTrader: (2)	328 = luxury sedan 335 = luxury & performance. the 328 is great, but the 335 has the power the 328 lacks. __________________ Current: E92 M3 \| AW \| ZCP \| DCT \| Revinora \| HRE \| Meisterschaft GT2 Sold: F30 335i \| EBII \| 6MT \| M-Sport \| Adv.1 Wheels \| BC Coils Sold: F30 335i \| Jet Black \| 8AT \| 1M Bumper \| Slek \| GT Haus \| H&R \| MORR Check out @bmwgram on instagram!
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11-12-2012, 12:59 PM	#7
MaestroAl Major Drives: Superman 330D M Sport Join Date: Aug 2012 Location: UK Posts: 1,194 iTrader: (0)	The 335i is aimed at people who can't buy the 330D or who still think power is more important than torque /I'll get me coat __________________ "Superman 330D M Sport" Estoril Blue / Coral Red 2PF\|ZAP\|ZMP\|ZVI\|2VF\|3AP\|420\|488\|494\|5DC\|688\|6NR IT ARRIVED!
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11-12-2012, 02:08 PM	#15
shivaswrath Colonel Drives: 2012 335i Join Date: Apr 2008 Location: Lost in NJ Posts: 2,982 iTrader: (3)	For an enthusiast who wants luxury but DOESN'T want the bone-breaking long-term experience of driving an M3. I'm actually the target audience: drove an Evo VIII before, side-stepped to a TSX for better mileage/luxury (there was no joy in driving it), and saw the new F30 as a hybrid of both. I didn't want an M3 because I knew the mileage would be horrible, and I need a daily driver that can at least get me 30mpg. I needed power and tune-ability (BMS/Dinan/etc appealing to me). I needed a sporty suspension that wouldn't decimate my back like my Evo VIII did. Enter the 335i. __________________ 2012 335i Mineral Gray M Performance Whore: PPK\|Exhaust\|Brakes\|Performance Suspension Struts & Springs\|LSD\|Black Kidney Grilles\|CF Spoiler and Mirror Caps\|Bav Stage 1\|400Ms\|BMWF30.com
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11-12-2012, 02:14 PM	#19
F30AM Brigadier General Drives: F30 330d M Sport sDrive Join Date: Aug 2012 Location: London, UK Posts: 3,781 iTrader: (0)	What the land on the other side of the pond needs really,really badly is the 330d. It's the only way to be true F30 BMW Boyz. __________________ Present: Superman 330d sDrive M Sport (Auto Car: 0-60 in 5.5s, 0-100 in 14.2s, 30-70 in 5.1s) Ordered: Red Tornado Golf 7R 5 Dr, DSG (Top Gear: 0-60 in 4.5s, 0-100 in 11.5s, 30-70 in 4.0s)
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11-12-2012, 12:25 PM	#4
TheBingoBalls Lieutenant Colonel Drives: E90 325i, R56 MINI Cooper Join Date: Mar 2011 Location: Toronto, Ontario Posts: 1,673 iTrader: (1)	I always saw it as the enthusiasts car that didn't want the sedan look. I know you can slap on a supercharger on the M3 but the 335 looks like an enthusiasts dream in terms of all the options they have to tune their car to their needs because of the turbo.
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11-12-2012, 01:58 PM	#9
sean10mm Private First Class Drives: '13 335i xDrive 6MT ZDH Join Date: Oct 2012 Location: USA Posts: 195 iTrader: (0)	Every car maker has a faster version of almost everything they sell. Pretty simple concept.
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11-12-2012, 02:05 PM	#12
BMWinGE Captain Drives: BMW Join Date: May 2007 Location: Germany Posts: 639 iTrader: (0)	Its a performance upgrade. No matter how fast the 328i is, some people are going to want more.
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11-12-2012, 02:20 PM	#20
MaestroAl Major Drives: Superman 330D M Sport Join Date: Aug 2012 Location: UK Posts: 1,194 iTrader: (0)	__________________ "Superman 330D M Sport" Estoril Blue / Coral Red 2PF\|ZAP\|ZMP\|ZVI\|2VF\|3AP\|420\|488\|494\|5DC\|688\|6NR IT ARRIVED!
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