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      11-12-2012, 12:05 PM   #1
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335i marketed towards?

Who is the 335i marketed for....? I'm probably having a brain fart, but I can only imagine it for someone who enjoys a more powerful than average car. The 328i is 0-60 in 5.9 which is faster than most sedans, so what's the purpose of a 335i? I'm not flaming or being whatever, but how can they sell so many cars for what I can only imagine is such a small group of people who want one.
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      11-12-2012, 12:14 PM   #2
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Quote:
Originally Posted by phillye30fanboy
Who is the 335i marketed for....? I'm probably having a brain fart, but I can only imagine it for someone who enjoys a more powerful than average car. The 328i is 0-60 in 5.9 which is faster than most sedans, so what's the purpose of a 335i? I'm not flaming or being whatever, but how can they sell so many cars for what I can only imagine is such a small group of people who want one.
Maybe just a middle point between the standard 3 series and the M3. Most people would not go all the way with the M3 and thats why the 335 is popular. Although i wouldn't know, i just bought mine because i like comfy rides and lots of power so the 5 series was too large and the M3 too stiff. Just my 2 cents anyway
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      11-12-2012, 12:18 PM   #3
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328 = luxury sedan 335 = luxury & performance. the 328 is great, but the 335 has the power the 328 lacks.
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      11-12-2012, 12:25 PM   #4
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I always saw it as the enthusiasts car that didn't want the sedan look. I know you can slap on a supercharger on the M3 but the 335 looks like an enthusiasts dream in terms of all the options they have to tune their car to their needs because of the turbo.
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      11-12-2012, 12:33 PM   #5
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Quote:
Originally Posted by Koer View Post
just bought mine because i like comfy rides and lots of power so the 5 series was too large and the M3 too stiff. Just my 2 cents anyway

This!
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      11-12-2012, 12:49 PM   #6
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Quote:
Originally Posted by phillye30fanboy
Who is the 335i marketed for....? I'm probably having a brain fart, but I can only imagine it for someone who enjoys a more powerful than average car. The 328i is 0-60 in 5.9 which is faster than most sedans, so what's the purpose of a 335i? I'm not flaming or being whatever, but how can they sell so many cars for what I can only imagine is such a small group of people who want one.
I think you sort of contradicted yourself.. They sell to demand, so the "so many cars" can't be to a small amount of people
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      11-12-2012, 12:59 PM   #7
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The 335i is aimed at people who can't buy the 330D or who still think power is more important than torque



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      11-12-2012, 01:47 PM   #8
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Quote:
Originally Posted by phillye30fanboy View Post
Who is the 335i marketed for....? I'm probably having a brain fart, but I can only imagine it for someone who enjoys a more powerful than average car. The 328i is 0-60 in 5.9 which is faster than most sedans, so what's the purpose of a 335i? I'm not flaming or being whatever, but how can they sell so many cars for what I can only imagine is such a small group of people who want one.
Think of 335 as a package option, with an engine upgrade from 4 to 6 cyls, plus Xenons and a moonroof.

Dont get caught up in the marketing presentation of lines and 328. Vs 335. They're all 3ers with options.

To me the upgrade was a no brainier...and a lot easier to justify than other options offered.
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      11-12-2012, 01:58 PM   #9
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Every car maker has a faster version of almost everything they sell. Pretty simple concept.
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      11-12-2012, 02:01 PM   #10
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Quote:
Originally Posted by phillye30fanboy View Post
Who is the 335i marketed for....? I'm probably having a brain fart, but I can only imagine it for someone who enjoys a more powerful than average car. The 328i is 0-60 in 5.9 which is faster than most sedans, so what's the purpose of a 335i? I'm not flaming or being whatever, but how can they sell so many cars for what I can only imagine is such a small group of people who want one.
keep in mind, you get a skewed view on an enthusiast forum, such as this. most bmw owners who don't post and don't intensively follow the brand (which is most bmw owners) buy the 328.
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      11-12-2012, 02:01 PM   #11
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Quote:
Originally Posted by sean10mm View Post
Every car maker has a faster version of almost everything they sell. Pretty simple concept.
Yup, even Honda Accords, and Corvettes.
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      11-12-2012, 02:05 PM   #12
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Its a performance upgrade. No matter how fast the 328i is, some people are going to want more.
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      11-12-2012, 02:07 PM   #13
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Quote:
Originally Posted by Ron Scott
Quote:
Originally Posted by phillye30fanboy View Post
Who is the 335i marketed for....? I'm probably having a brain fart, but I can only imagine it for someone who enjoys a more powerful than average car. The 328i is 0-60 in 5.9 which is faster than most sedans, so what's the purpose of a 335i? I'm not flaming or being whatever, but how can they sell so many cars for what I can only imagine is such a small group of people who want one.
Think of 335 as a package option, with an engine upgrade from 4 to 6 cyls, plus Xenons and a moonroof.

Dont get caught up in the marketing presentation of lines and 328. Vs 335. They're all 3ers with options.

To me the upgrade was a no brainier...and a lot easier to justify than other options offered.


Could not agree more!
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      11-12-2012, 02:08 PM   #14
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Anyone know the sales numbers in the US for the 328i vs the 335i? I would imagine the current 335i only makes up about 10-20% of the sales.
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      11-12-2012, 02:08 PM   #15
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For an enthusiast who wants luxury but DOESN'T want the bone-breaking long-term experience of driving an M3.

I'm actually the target audience: drove an Evo VIII before, side-stepped to a TSX for better mileage/luxury (there was no joy in driving it), and saw the new F30 as a hybrid of both.

I didn't want an M3 because I knew the mileage would be horrible, and I need a daily driver that can at least get me 30mpg.

I needed power and tune-ability (BMS/Dinan/etc appealing to me).

I needed a sporty suspension that wouldn't decimate my back like my Evo VIII did.

Enter the 335i.
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      11-12-2012, 02:12 PM   #16
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Quote:
Originally Posted by ATX78703 View Post
keep in mind, you get a skewed view on an enthusiast forum, such as this. most bmw owners who don't post and don't intensively follow the brand (which is most bmw owners) buy the 328.
You missed out a crucial few words there: "in the USA". The rest of the world's average Joe would not buy the 328i. The rest of the world has to pay for their fuel and has access to diesel cars and diesel on every forecourt I would think the 320D would be the most popular choice in most countries
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      11-12-2012, 02:13 PM   #17
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Quote:
Originally Posted by phillye30fanboy View Post
Who is the 335i marketed for....? I'm probably having a brain fart, but I can only imagine it for someone who enjoys a more powerful than average car. The 328i is 0-60 in 5.9 which is faster than most sedans, so what's the purpose of a 335i? I'm not flaming or being whatever, but how can they sell so many cars for what I can only imagine is such a small group of people who want one.
People who can't afford an M3?

Seriously, I think everyone has a different reason. Cost is important for everyone, it's HP for others. And, I don't understand your last sentence. BMW doesn't sell a lot of 335i's. The 328i is a great car gets the job done, and is better in couple of ways because it is 150lbs lighter.
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      11-12-2012, 02:14 PM   #18
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Quote:
Originally Posted by 328inGE View Post
Anyone know the sales numbers in the US for the 328i vs the 335i? I would imagine the current 335i only makes up about 10-20% of the sales.
I don't know the numbers (never seen any reported, actually), but if you go by what's on dealers' lots, it's probably only 5% 335i models. Of course that will likely change. But BMW seems to be really pushing the 328i. It stands to reason that there is more margin in that car, as well.
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      11-12-2012, 02:14 PM   #19
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What the land on the other side of the pond needs really,really badly is the 330d. It's the only way to be true F30 BMW Boyz.
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      11-12-2012, 02:20 PM   #20
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      11-12-2012, 02:36 PM   #21
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Quote:
Originally Posted by Koer View Post
Maybe just a middle point between the standard 3 series and the M3. Most people would not go all the way with the M3 and thats why the 335 is popular. Although i wouldn't know, i just bought mine because i like comfy rides and lots of power so the 5 series was too large and the M3 too stiff. Just my 2 cents anyway
+1. I have an E46 M3 and I wanted something more practical as a DD but still sporty.
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      11-12-2012, 02:37 PM   #22
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Quote:
Originally Posted by MaestroAl View Post
The 335i is aimed at people who can't buy the 330D or who still think power is more important than torque
Unfortunately, no F30-330d available in Canada.

I would have ordered one without any hesitation. My previous E90 was a 335d, a real torque machine.
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