F30POST
F30POST
2012-2015 BMW 3-Series and 4-Series Forum
BMW Garage BMW Meets Register Search Today's Posts Mark Forums Read
BMW 3-Series and 4-Series Forum (F30 / F32) | F30POST > BIMMERPOST Universal Forums > General BMW News and Cars Discussion > BMW is Third Most Valuable Automotive Brand of 2012 According to Interbrand Report
MINHS Auto Care Center
Post Reply
 
Thread Tools Search this Thread
      12-02-2012, 06:19 PM   #1
Jason
Administrator
Jason's Avatar
United_States
6710
Rep
16,676
Posts

 
Drives: E90 M3
Join Date: Mar 2005
Location: USA

iTrader: (0)

Post BMW is Third Most Valuable Automotive Brand of 2012 According to Interbrand Report

BIMMERPOST NEWS
BMW is Third Most Valuable Automotive Brand of 2012 According to Interbrand Report
31
COMMENTS

BMW is the 3rd most valuable automotive company in the world (and 12th most valuable of all companies), according to Interbrand's Top 100 Brands list for 2012. Interbrand is a leading branding consulting agency.


Name:  Screen Shot 2012-12-02 at 3.21.25 PM.jpg
Views: 8822
Size:  141.5 KB



Interbrand's list of the top 12 most valuable automotive brands:

Name:  Screen Shot 2012-12-02 at 3.13.32 PM.jpg
Views: 10944
Size:  66.2 KB

Name:  Screen Shot 2012-12-02 at 3.09.24 PM.jpg
Views: 9813
Size:  56.9 KB


So how does Interbrand calculate value and compile its list? According to them:

Interbrand's methodology looks at the ongoing investment and management of the brand as a business asset.

This means that our methodology takes into account all the many ways in which a brand touches and benefits its organization -- from attracting and retaining talent to delivering on customer expectations. The final value can then be used to guide brand management, so businesses can make better, more informed decisions. There are three key aspects that contribute to the assessment:

-- The financial performance of the branded products or services.
-- The role of brand in the purchase decision process.
-- The strength of the brand.


Appreciate 0
      12-11-2012, 08:36 AM   #2
Wideboy
Private
Wideboy's Avatar
3
Rep
78
Posts

 
Drives: E92 335i M Sport
Join Date: Oct 2011
Location: Malta

iTrader: (0)

Toyota number 1 ))
Appreciate 0
      12-11-2012, 08:43 AM   #3
Cl0ud7
Private First Class
United_States
3
Rep
188
Posts

 
Drives: 2009 M3 / 2013 X3 2.8i
Join Date: Sep 2009
Location: Catasauqua, PA

iTrader: (0)

from 1 to 3
__________________
2014 - AW, BMW X1 2.8i
2013 - AW, BMW X3 2.8i
2009 - LmB, BMW M3 (Sold)
Appreciate 0
      12-11-2012, 08:51 AM   #4
NAV8TT
Major
NAV8TT's Avatar
United_States
49
Rep
883
Posts

 
Drives: 2013 ///M3 E92 DCT ZCP
Join Date: Aug 2011
Location: The greatest country in the world

iTrader: (0)

I'd get a buss pass but never a Toyota
__________________
Appreciate 0
      12-11-2012, 10:08 AM   #5
bimmerJP
First Lieutenant
bimmerJP's Avatar
United_States
3
Rep
376
Posts

 
Drives: 2008 e90 335i
Join Date: Jun 2011
Location: Texas, the United States of America, Planet Earth, Universe

iTrader: (0)

Garage List
2008 BMW 335i  [2.50]
Not most anymore?? Wow...
Appreciate 0
      12-11-2012, 11:09 AM   #6
BMW_Boy7
First Lieutenant
BMW_Boy7's Avatar
United_States
5
Rep
342
Posts

 
Drives: 2010 M3
Join Date: Sep 2011
Location: W.Bloomfield

iTrader: (0)

Oh god another EGO driven post for all of the proud owners..jus drive...put your food down n drive!
__________________
DCK
Appreciate 0
      12-11-2012, 12:26 PM   #7
Crulexis
First Lieutenant
Crulexis's Avatar
Canada
4
Rep
330
Posts

 
Drives: 2008 335i // E92
Join Date: Feb 2012
Location: Toronto - GTA

iTrader: (1)

Can't believe Kia is even there
__________________
E92 335i 6MT | Jet Black | Saddle Brown
COBB AP | VRSF Catless D.P's | BMS DCI | BMW Performance 313 Rims | Gloss Black Kidney Grills | LUX V8 V3's | WeissLicht PY24W
Appreciate 0
      12-11-2012, 12:45 PM   #8
Amleto63
Commander
Amleto63's Avatar
Italy
6
Rep
210
Posts

 
Drives: F10 520d Sedan
Join Date: Nov 2010
Location: Pisa

iTrader: (0)

Send a message via Skype™ to Amleto63
Toyota > BMW???
Hunday > Ferrari???

... This list is bullshit!
__________________
Stay Ahead!
E46(00-03) - E46 Touring (03-06) - E90(06-10)
Appreciate 0
      12-11-2012, 01:22 PM   #9
doublevanosrc
Loves Runflats.
doublevanosrc's Avatar
United_States
22
Rep
1,894
Posts

 
Drives: 2013 VW GTi
Join Date: Jul 2009
Location: Austin. Tx

iTrader: (1)

Garage List
2011 BMW  [0.00]
2011 BMW  [0.00]
This list sounds iffy, VW should be at the top with Toyota 2nd and BMW 3rd.
__________________
2011 135i M Sport
Gone and missed
Appreciate 0
      12-11-2012, 01:59 PM   #10
Lemon Jelly M3
Lieutenant
Lemon Jelly M3's Avatar
United_States
4
Rep
478
Posts

 
Drives: M3 (E90,ZCP,6MT)
Join Date: Oct 2009
Location: East Coast

iTrader: (0)

No one here seems to appreciate Toyota engineering, which is really sad.
Appreciate 0
      12-11-2012, 02:25 PM   #11
BGM
Colonel
United Kingdom
26
Rep
2,367
Posts

 
Drives: F21 118d M Sport
Join Date: Oct 2009
Location: Farnborough, UK

iTrader: (0)

oh dear honda.. what happened :s
Appreciate 0
      12-11-2012, 02:37 PM   #12
ESC OFF
Major
ESC OFF's Avatar
United_States
15
Rep
1,058
Posts

 
Drives: 1M (AW) & CaymanS
Join Date: Oct 2009
Location: Chicago

iTrader: (0)

Quote:
Originally Posted by Lemon Jelly M3 View Post
No one here seems to appreciate Toyota engineering, which is really sad.
The Engineering is there, but it's been a long time since anything to get excited about had a Toyota Badge....no offense Supra lovers...
Attached Images
 
__________________
The faster you go, the better it feels
Appreciate 0
      12-11-2012, 03:07 PM   #13
xborndaballx
Enthusiast
xborndaballx's Avatar
United_States
7
Rep
661
Posts

 
Drives: Arctic Metallic E90 335i
Join Date: Jan 2011
Location: Orlando, FL

iTrader: (2)

Toyota's aren't bad vehicles at all, at least they can make it to 100,000 miles without any major maintenance. But performance wise, they pretty much lack in every aspect, guess it's a give and take... ID rather have my performance over reliability
__________________


COBB/VRSF Catless DP/BMS OCC/BMS DCI/MTECH Steering Wheel/Forgestar F14/DEPO Blackline/3M Brushed Metallic Trim Wrap/PE Mod/LED Halo/Matte Black Kidney Grille
Appreciate 0
      12-11-2012, 03:36 PM   #14
jameseo
New Member
United_States
0
Rep
7
Posts

 
Drives: '75 2002 & '08 X3 3.0
Join Date: Jul 2011
Location: San Diego, CA

iTrader: (0)

Toyota Has Reason to Be #1

We know from nascar that Toyota can make a high performance vehicle. They also have a wide price range, so they can be more valuable in almost every country in the world.

I know most everyone in the forum hates to see it, but yeah Benz beat Bimmer.
Appreciate 0
      12-11-2012, 05:55 PM   #15
Imola.ZHP
No car payments...
Imola.ZHP's Avatar
United_States
21
Rep
2,009
Posts

 
Drives: 2003 BMW 330i ZHP
Join Date: Mar 2006
Location: Mud Island, TN

iTrader: (0)

Send a message via AIM to Imola.ZHP Send a message via MSN to Imola.ZHP Send a message via Yahoo to Imola.ZHP
I've heard that 79.34567% of all statistics are swayed...

Who cares? Drive the car you love!
__________________

Marcus
-- 330i ZHP
-- Build Date 03/03/03
Appreciate 0
      12-11-2012, 05:56 PM   #16
Imola.ZHP
No car payments...
Imola.ZHP's Avatar
United_States
21
Rep
2,009
Posts

 
Drives: 2003 BMW 330i ZHP
Join Date: Mar 2006
Location: Mud Island, TN

iTrader: (0)

Send a message via AIM to Imola.ZHP Send a message via MSN to Imola.ZHP Send a message via Yahoo to Imola.ZHP
I've heard that 79.34567% of all statistics are swayed...

Who cares? Drive the car you love!
__________________

Marcus
-- 330i ZHP
-- Build Date 03/03/03
Appreciate 0
      12-11-2012, 08:35 PM   #17
lopeolinda
New Member
0
Rep
8
Posts

 
Drives: bmw
Join Date: Dec 2012
Location: 2010

iTrader: (0)

Toyota's aren't bad vehicles at all, at least they can make it to 100,000 miles without any major maintenance.
__________________
Appreciate 0
      12-11-2012, 08:42 PM   #18
stealth.pilot
Knight Commander ///
stealth.pilot's Avatar
United Kingdom
73
Rep
4,868
Posts

 
Drives: 2014 M5 Individual
Join Date: Aug 2010
Location: Buckhead

iTrader: (0)

Quote:
Originally Posted by ONE-77
I'd get a buss pass but never a Toyota
Haha. You clearly have never been on a bus.

I'd get a pink prius before I got a bus pass!
__________________
2014 BMW ///M5 Individual Frozen Grey, Silverstone Full Merino, Piano Black, Exec Pkg, Drivers assistance plus, LED Pkg, Bang and Olufsen, 20" 343M Forged Alloy Wheels
Countermeasures: Bel StiR+, Laser Interceptor Quad HP, Zaon MRX
Upgrades: Eisenmann Sport with M Performance Carbon tips, Dinan anti-roll bars

2015 Jaguar F-Type R Coupe
Appreciate 0
      12-11-2012, 08:44 PM   #19
stealth.pilot
Knight Commander ///
stealth.pilot's Avatar
United Kingdom
73
Rep
4,868
Posts

 
Drives: 2014 M5 Individual
Join Date: Aug 2010
Location: Buckhead

iTrader: (0)

Quote:
Originally Posted by lopeolinda
Toyota's aren't bad vehicles at all, at least they can make it to 100,000 miles without any major maintenance.
They just lack excitement.

Ideal would be a BMW made by Toyota and service by Lexus dealers.
__________________
2014 BMW ///M5 Individual Frozen Grey, Silverstone Full Merino, Piano Black, Exec Pkg, Drivers assistance plus, LED Pkg, Bang and Olufsen, 20" 343M Forged Alloy Wheels
Countermeasures: Bel StiR+, Laser Interceptor Quad HP, Zaon MRX
Upgrades: Eisenmann Sport with M Performance Carbon tips, Dinan anti-roll bars

2015 Jaguar F-Type R Coupe
Appreciate 0
      12-11-2012, 11:40 PM   #20
Nang Vann
Lieutenant Colonel
Nang Vann's Avatar
16
Rep
1,519
Posts

 
Drives: E46 M3, R35 GT-R
Join Date: May 2011
Location: Australia

iTrader: (0)

Time to get me a toyota!
__________________
Moving on up!
Appreciate 0
      12-12-2012, 01:15 AM   #21
EuroTunerz5
Captain
13
Rep
667
Posts

 
Drives: 2012 AW BMW 135i M-Sport PPK
Join Date: Apr 2012
Location: Wisconsin

iTrader: (6)

And yet my resale is shit on a 9 month old car... I'm not buying it. My Acura held its value 100 times better.
__________________
2012 BMW 135i M-Sport PPK AW with Black Boston Leather- SOLD
2010 Acura TSX V6 Tech BSM
2003 Corvette Z06 TR "Widebooty"
Appreciate 0
      12-12-2012, 01:55 AM   #22
silentassasin
You wont see me coming....
silentassasin's Avatar
United_States
15
Rep
1,302
Posts

 
Drives: 2013 BMW 535 M-Sport
Join Date: Dec 2010
Location: Orange County, CA

iTrader: (0)

Quote:
Originally Posted by doublevanosrc
This list sounds iffy, VW should be at the top with Toyota 2nd and BMW 3rd.
+1

VW is huge
__________________


White on Black F10 M Sport
Appreciate 0
Post Reply

Bookmarks

Tags
bmw brand rank, bmw brand value, bmw brand value rank, bmw brand value ranking, bmw valuable company, bmw valuable ranking, bmw value, bmw value ranking

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump


All times are GMT -5. The time now is 09:27 AM.




f30post
Powered by vBulletin® Version 3.7.0
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
1Addicts.com, BIMMERPOST.com, E90Post.com, F30Post.com, M3Post.com, ZPost.com, 5Post.com, 6Post.com, 7Post.com, XBimmers.com logo and trademark are properties of BIMMERPOST