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      01-13-2014, 09:18 AM   #1
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Post BMW Group posts record sales for 2013. Model Expansion Plan for 2014

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Deliveries climb 6.4% to 1,963,798 units

New all-time highs for BMW, MINI and Rolls-Royce brands

BMW Group expects further growth in sales in 2014

China becomes BMWs no 1 market



Munich. The BMW Group sold more vehicles in 2013 than ever before in the companys history. A total of 1,963,798 BMW, MINI and Rolls-Royce vehicles were delivered worldwide, an increase of 6.4% from the previous record year of 2012 (1,845,186). All three brands reported record deliveries for 2013 and the company strengthened its position as the worlds leading manufacturer of premium vehicles. The BMW Group finished the year strongly, with a total of 186,786 vehicles sold in December, an increase of 2.9% over the same month last year (181,571 units).

Ian Robertson, Member of the Board of Management of BMW AG, responsible for Sales and Marketing BMW: The BMW Group posted record sales once again in 2013 and is clearly the number one in the premium segment. Our success can be attributed to our attractive and innovative models, the strength of our premium brands and our strategy of balanced sales across all continents. Despite the prevailing headwinds in many markets, we aim to increase sales and make 2014 another record year.

BMW sales rose 7.5% in 2013 to reach 1,655,138 vehicles, an all-time high for the brand (prev. yr.: 1,540,085). BMW also achieved its best-ever sales for the month of December, with a total of 155,835 vehicles delivered an increase of 2.3% over the previous year (152,286). One of the main success factors in 2013 was the BMW 3 Series, with a 23% increase in sales to 500,314 units (prev. yr.: 406,752). The BMW 3 Series Sedan remains segment leader with 348,540 vehicles delivered (prev. yr.: 294,039 / +18.5%). The BMW X1 also reported strong gains in 2013, with a total of 161,353 vehicles sold (prev. yr.: 147,776 / +9.2%). Demand for the BMW X3 remained high, with sales climbing 5.0% to 157,298 units (prev. yr.: 149,853). The BMW 5 Series also strengthened its position as segment leader, with a total of 366,992 automobiles sold in 2013 (prev. yr.: 359,016 / +2.2%). Significant gains were also recorded by the BMW 6 Series, with 27,687 vehicles delivered to customers (prev. yr.: 23,193 / +19.4%).

MINI, Rolls-Royce and BMW Motorrad with record sales in 2013

Peter Schwarzenbauer, Member of the Board of Management of BMW AG, MINI, Motorrad, Rolls-Royce and Aftersales BMW Group stated, Global demand for our MINI, Rolls-Royce and BMW Motorrad models remains strong. We were able to deliver another record year in sales in 2013, thanks to exciting technology and our globally balanced distribution strategy.

MINI sales climbed to a record 305,030 vehicles in 2013 (prev. yr.: 301,526 / +1.2%); December sales were 5.9% higher year-on-year, with a total of 30,455 units delivered (prev. yr.:28,751). The U.S. remains the largest market for MINI, with a record 66,502 cars sold last year, followed by the U.K. with 53,507 vehicles.

Rolls-Royce delivered 3,630 cars to customers in 2013 (prev. yr.: 3,575 / +1.5%), its fourth consecutive record year and the highest in the brands 110-year history. Demand for all Phantom and Ghost variants was strong and bespoke sales reached record levels in 2013. The companys new model, Wraith, was unveiled in March at the Geneva Motor Show to worldwide acclaim and already has a strong order book. The first customer cars were delivered during the fourth quarter.

With a total of 115,215 motorcycles (prev. yr. 106,358 / +8.3%), BMW Motorrad delivered more vehicles in 2013 than ever before in its 90-year history. In December, 6,343 motorcycles were sold worldwide, an increase of 4.5% over the same month in 2012 (6,069).

The BMW Group continued its strategy of a balanced distribution of sales worldwide in 2013. Despite challenging economic conditions in many European markets, the BMW Group was able to maintain volumes in its largest sales region at the same level as last year, with 858,990 units delivered (prev. yr.: 864,812/ -0.7%). The company achieved its best-ever sales in the U.K. with a total of 188,837 vehicles sold (prev. yr.: 174,215/ +8.4%). BMW Group sales in the dynamic Russian market also climbed by 11.8% to a record 44,871 vehicles (prev. yr.: 40,144).

In Asia, BMW Group sales rose by 17.3% last year to 576,616 vehicles (prev. yr. 491,512). Mainland China accounted for 390,713 deliveries of BMW and MINI vehicles, an increase of 19.7% over the previous year (326,444). The BMW Group posted double- digit growth in many other Asian markets, including South Korea (+18.1% / 39,558), Japan (+13.4% / 64,216) and the Middle East (+15.4% / 24,596).

In the Americas, the BMW Group recorded strong gains in 2013, with 462,891 vehicles delivered. This represents an increase of 9.1% over the previous year (424,379). In the U.S., BMW Group sales climbed by 8.1% to 375,782 units (prev. yr.: 347,583). The BMW Group also reported particularly robust growth in Brazil in 2013 (+ 69.5% / 17,011 units).

Sales on the African continent were 5.7% lower than the previous year, with a total of 35,489 vehicles delivered to customers (prev. yr.: 37,649); the region of Oceania increased sales by 12.8% to 25,939 units (prev. yr.: 23,000).

Name:  Screen Shot 2014-01-18 at 6.33.25 AM.jpg
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Product expansion for 2014.

BMW 1er Life Cycle Impulse. All new BMW 2er Coupe and Cabrio. BMW 2er Active and Gran Tourer. BMW 4er Cabrio , BMW 4er Gran Coupe , BMW M3 , BMW M4 Coupe and Cabrio. BMW X3 Life Cycle Impulse. BMW X4 , BMW X5 M /X5xDrive40e , BMW X6 , BMW X6M.

All new MINI , Rolls-Royce Ghost V-Specification, Rolls-Royce Wraith and Rolls-Royce Ghost Series II.
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      01-13-2014, 01:28 PM   #2
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I've read about the 2-series active tourer. But what is the Gran Tourer?
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      01-15-2014, 05:28 PM   #3
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WOW, sales in the African continent is so minimal.
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      01-16-2014, 08:36 AM   #4
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I've read about the 2-series active tourer. But what is the Gran Tourer?
Anyone? Scott?
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      01-16-2014, 03:41 PM   #5
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Good, BMW making money...now stop cheaping out on interior
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      01-16-2014, 03:53 PM   #6
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china.... dam
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      01-17-2014, 03:34 AM   #7
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So BMW's way of measuring success is the number of sales?


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Good, BMW making money...now stop cheaping out on interior
Will never happen.
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      01-18-2014, 08:17 AM   #8
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http://www.millwardbrown.com/brandz/...p100_Chart.pdf

Millward Brown Top 100 brands BMW is #24.
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      01-18-2014, 11:10 AM   #9
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Originally Posted by ska325xi
Good, BMW making money...now stop cheaping out on interior
And now that they're making record profits start putting a checkbox next to a spare tire option dammit. I'll check that shit even if I gotta pay for it. So tired of run flats.
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      01-18-2014, 11:35 AM   #10
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Quote:
Originally Posted by matbl View Post
I've read about the 2-series active tourer. But what is the Gran Tourer?
2er Gran Tourer is a LWB 7-seat version of a 5-seat 2er Active Tourer.




Active Tourer is a vehicle internally know as "C.A.T." (Compact Active Tourer / Compactive Tourer), while Gran Tourer internal designation is "F.A.S.T." (Family Active Sports Tourer).

http://www.gmotors.co.uk/news/bmw-1-...ting-together/

Last edited by EnI; 01-18-2014 at 11:43 AM.
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      01-18-2014, 11:40 AM   #11
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Yay, more models!! I mean, there aren't enough already.
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      01-18-2014, 11:43 AM   #12
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Glad to see BMW doing so well. However, I do see a few problems with the plan. Particularly, I think the line-up is getting way too crowded. Not only do we now have a 1, 2, 3, and 4 series, but we have multiple variants of each, resulting in only slight differences in some cases from other offerings in their line-up. While great for consumers who enjoy endless variable choices, each of these models and variants require overhead and investment. Simply said, I wonder if BMW is spreading itself too thin while creating models that are unnecessarily close in terms of specs, usability, etc. Are these new options effective at growing consumer base and sales? At first glance, I'd say yes based upon sales results. However, sales may be strengthening for various reasons, so it's worth exploring the ROI of the new offerings.

In many cases, businesses that begin stretching themselves thin suffer some losses in focus on their core offerings (bread and butter). While offering too many similar options may just cause sales of one model to eat into the next.

Anyway, all of that said, I'm excited for BMW and their success. Their cars are fantastic and constantly improving. Hopefully 2014 is another strong year!
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      01-18-2014, 11:53 AM   #13
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12 months to go I guess until we find out if anything very special is in the pipeline for the 2016 anniversary
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      01-18-2014, 12:12 PM   #14
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Quote:
Originally Posted by dd1981
Quote:
Originally Posted by ska325xi
Good, BMW making money...now stop cheaping out on interior
And now that they're making record profits start putting a checkbox next to a spare tire option dammit. I'll check that shit even if I gotta pay for it. So tired of run flats.
Although i wouldn't want it. How hard is it to make it an option. Don't even have to change the damn assembly line. Just throw it in the trunk at port!
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      01-18-2014, 12:43 PM   #15
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Originally Posted by clbmw View Post
12 months to go I guess until we find out if anything very special is in the pipeline for the 2016 anniversary
9 series ActiveTourer GT EDrive1.6

It'll be a 12 passenger bus, FWD hybrid with an onboard generator that's fed by a 1.6L turbo single cylinder engine. M badge on the steering wheel, of course.
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      01-18-2014, 12:57 PM   #16
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Quote:
Originally Posted by ezmaass View Post
Glad to see BMW doing so well. However, I do see a few problems with the plan. Particularly, I think the line-up is getting way too crowded. Not only do we now have a 1, 2, 3, and 4 series, but we have multiple variants of each, resulting in only slight differences in some cases from other offerings in their line-up. While great for consumers who enjoy endless variable choices, each of these models and variants require overhead and investment. Simply said, I wonder if BMW is spreading itself too thin while creating models that are unnecessarily close in terms of specs, usability, etc. Are these new options effective at growing consumer base and sales? At first glance, I'd say yes based upon sales results. However, sales may be strengthening for various reasons, so it's worth exploring the ROI of the new offerings.

In many cases, businesses that begin stretching themselves thin suffer some losses in focus on their core offerings (bread and butter). While offering too many similar options may just cause sales of one model to eat into the next.

Anyway, all of that said, I'm excited for BMW and their success. Their cars are fantastic and constantly improving. Hopefully 2014 is another strong year!
It sounds counter intuitive, but the more models that BMW produces, the higher their ROI is going to be. Most of the investment in R&D goes into platform and engine development. So if BMW can reduce the number of platforms and engines they have, and apply that small number to a greater number of models, they can amortize their costs over a wider spectrum.

Not counting the outgoing E93M, BMW has a total of three gasoline engines across its entire US model lineup: I4T, I6T, and V8TT. There are some minor and some significant differences within some of the same engine configurations (N63 vs. S63Tu, for example), but the foundation of those engines are the same. Likewise, many of the platforms across the model lineup are shared as well.

So BMW's strategy is to make as many new models off of existing platforms and engines as possible. It reduces costs and ostensibly gives the majority of buyers more choices.

For enthusiasts like me, though, it highlights a brand dilution that I'm not OK with. I'm not sure what I'll be replacing the E92M with, but there's no slam dunk answer like there was when I was in the market for a car 5 years ago.
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      01-18-2014, 01:43 PM   #17
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Quote:
Originally Posted by Kyle B
Quote:
Originally Posted by clbmw View Post
12 months to go I guess until we find out if anything very special is in the pipeline for the 2016 anniversary
9 series ActiveTourer GT EDrive1.6

It'll be a 12 passenger bus, FWD hybrid with an onboard generator that's fed by a 1.6L turbo single cylinder engine. M badge on the steering wheel, of course.
Haha developed in partnership with Toyota

Let's hope we're wrong and it's an M10
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      01-18-2014, 02:26 PM   #18
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Although i wouldn't want it. How hard is it to make it an option. Don't even have to change the damn assembly line. Just throw it in the trunk at port!
It's a start the F15(X5), $150 for space saver spare, option in USA. No available in Canada.

Last edited by barcelona; 01-18-2014 at 02:27 PM. Reason: insert word option
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      01-18-2014, 07:23 PM   #19
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Quote:
Originally Posted by barcelona
http://www.millwardbrown.com/brandz/...p100_Chart.pdf

Millward Brown Top 100 brands BMW is #24.
What is your point? Oh, they're 24. Hmm, guess we'll never know...😁
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      01-19-2014, 08:34 AM   #20
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I'd say yes based upon sales results. However, sales may be strengthening for various reasons, so it's worth exploring the ROI of the new offerings.
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      01-19-2014, 09:57 AM   #21
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What is your point? Oh, they're 24. Hmm, guess we'll never know...Ÿ˜
One post possibly referred to success in terms of sales. Brand name has value and implies success IMO. Toyota is 23 and MB is further down.

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      01-19-2014, 11:07 AM   #22
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Congrats BMW! Great!
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