BMW Launches New ConnectedDrive Campaign

Jason · 10-24-2013, 11:08 AM

BIMMERPOST NEWS

12
COMMENTS

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Munich. BMW is launching a new BMW ConnectedDrive campaign with the tagline “So connected, you’re free”. The campaign will run in print, online and TV channels worldwide.

The global communication campaign showcases BMW as one of the world’s leading providers of web-based in-car services and highlights the brand’s innovative power. The campaign demonstrates how easy it is to use ConnectedDrive’s innovative, customer-oriented services and features, and explains the added benefits of BMW ConnectedDrive functions – convenience, safety, entertainment and flexibility.

Steven Althaus, head of Brand Management BMW and Marketing Services BMW Group: “The new campaign places even greater emphasis on our customers. The customer discovers the benefits of many BMW ConnectedDrive services and learns how they work in entertaining short episodes designed to make in-car networking more tangible and easier to understand.”

Visual language

The print campaign comprises around 40 visuals, each depicting one of the functions of BMW ConnectedDrive – such as Real Time Traffic Information, Remote Services, Intelligent Emergency Call or BMW Head-Up Display. The ads and posters focus on the features’ added benefits for customers, with a visual language that is uncomplicated and emotionally powerful. All communication channels use their own specially-developed visual mechanics: Each motif is split to resemble the display in a car – the left half of the image shows the respective function, while the right features a motif with a corresponding story. A distinctive headline underscores the benefits of the function.

Shorts/TVC

New short films also present the benefits of key BMW ConnectedDrive Services & Apps in a humorous and unconventional manner. The Concierge Services, Online Entertainment and Remote Services, for example, are incorporated into short stories with a surprise ending. The spots can be viewed on BMW TV and YouTube, or on the new BMW ConnectedDrive website under “Video gallery”.

In addition to an image film, four 30-second TV spots have also been created to highlight the campaign’s key message “So connected, you’re free” in emotionally-powerful images. The TVC spots also showcase BMW ConnectedDrive Services in short episodes with a focus on connectivity-based services, such as Real Time Traffic Information, Internet with Google Voice Search, Online Entertainment and Concierge Services.

Almost 20 short animated films have also been produced to explain individual services and functions to customers in a simple, easy-to-understand manner. These “functional films” can be found on the website and will also be shown at points of sale in BMW showrooms.

New website

The redesigned BMW ConnectedDrive website at http://www.bmw.com/connecteddrive will also go live for the campaign launch. The new web presence is clearly set out and reflects the revised structure of BMW ConnectedDrive, based on the two pillars: BMW ConnectedDrive Services & Apps and BMW ConnectedDrive Driver Assistance. BMW i ConnectedDrive Services are grouped under a separate navigation item. A video gallery and a link to the new “My BMW ConnectedDrive” customer portal round out the website’s user-friendly navigation.

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d0o0fy · 10-24-2013, 12:53 PM

Too bad they have butchered the app by removing flashing headlights, climate control and sounding horn a while back... Now it's only useful for locating the car, locking it remotely (no unlocking that also has ALSO been removed) and send google maps location to your Nav. system.

pkimM3r · 10-24-2013, 12:54 PM

So what does this do for us?!

shivaswrath · 10-24-2013, 04:27 PM

Quote:

Originally Posted by d0o0fy

Too bad they have butchered the app by removing flashing headlights, climate control and sounding horn a while back... Now it's only useful for locating the car, locking it remotely (no unlocking that also has ALSO been removed) and send google maps location to your Nav. system.

Love the google map feature though!

swifty · 10-24-2013, 04:37 PM

Quote:

Originally Posted by d0o0fy

Too bad they have butchered the app by removing flashing headlights, climate control and sounding horn a while back... Now it's only useful for locating the car, locking it remotely (no unlocking that also has ALSO been removed) and send google maps location to your Nav. system.

What do they use to locate the car?

d0o0fy · 10-24-2013, 04:53 PM

Quote:

Originally Posted by swifty

What do they use to locate the car?

They use the GPS receiver of the car (the one from BMW assist) and a cellular modem.

d0o0fy · 10-24-2013, 04:54 PM

Quote:

Originally Posted by shivaswrath

Love the google map feature though!

Agreed, only way to send location to car from mobile platform.

Poohbore · 10-24-2013, 04:56 PM

Can you guys load it from a UK App Store ?

We have climate lights and lock unlock

swifty · 10-24-2013, 05:27 PM

Quote:

Originally Posted by d0o0fy

Quote:

Originally Posted by swifty

What do they use to locate the car?

They use the GPS receiver of the car (the one from BMW assist) and a cellular modem.

So when your Bmw subscription ends aft the 1st year you'll have to renew subscription to get this feature?!?!

Don't understand why they removed the horn and unlock feature.

apw2607 · 10-25-2013, 01:18 AM

"BMW as one of the world’s leading providers of web-based in-car services and highlights the brand’s innovative power."

I think that's a bit of a stretch.

Realistically ... The services offered are shoddy at best

The apps platform is now broken with app switching not supported on iOS 7. The grouping and navigation of apps whether cloud or smart phone based is confusing with duplication.

Office functions with email support still doesn't work in iOS.

Android support?

Adding new apps takes forever, and the ones they do release provide little or no innovation.

The idrive web browser is a complete joke and not useable.

There is nothing that BMW brings to the table here that is any different from any other manufacturer.

3s-a-charm · 11-12-2013, 11:21 AM

Is the web browser not available in NA?

number3 · 01-02-2014, 02:49 PM

Quote:

Originally Posted by shivaswrath

Love the google map feature though!

I'd like to use the Google Map feature in my 535i .. What do i need to do to get this working??

thanks...

paul

shivaswrath · 01-02-2014, 06:40 PM

Quote:

Originally Posted by number3

Quote:

Originally Posted by shivaswrath

Love the google map feature though!

I'd like to use the Google Map feature in my 535i .. What do i need to do to get this working??

thanks...

paul

It's in the app, second tab.

10-24-2013, 11:08 AM	#1
Jason Administrator 40636 Rep 21,237 Posts Drives: F80 M3 Join Date: Mar 2005 Location: USA iTrader: (0)	BMW Launches New ConnectedDrive Campaign BIMMERPOST NEWS BMW Launches New ConnectedDrive Campaign 12 COMMENTS Tweet Munich. BMW is launching a new BMW ConnectedDrive campaign with the tagline “So connected, you’re free”. The campaign will run in print, online and TV channels worldwide. The global communication campaign showcases BMW as one of the world’s leading providers of web-based in-car services and highlights the brand’s innovative power. The campaign demonstrates how easy it is to use ConnectedDrive’s innovative, customer-oriented services and features, and explains the added benefits of BMW ConnectedDrive functions – convenience, safety, entertainment and flexibility. Steven Althaus, head of Brand Management BMW and Marketing Services BMW Group: “The new campaign places even greater emphasis on our customers. The customer discovers the benefits of many BMW ConnectedDrive services and learns how they work in entertaining short episodes designed to make in-car networking more tangible and easier to understand.” Visual language The print campaign comprises around 40 visuals, each depicting one of the functions of BMW ConnectedDrive – such as Real Time Traffic Information, Remote Services, Intelligent Emergency Call or BMW Head-Up Display. The ads and posters focus on the features’ added benefits for customers, with a visual language that is uncomplicated and emotionally powerful. All communication channels use their own specially-developed visual mechanics: Each motif is split to resemble the display in a car – the left half of the image shows the respective function, while the right features a motif with a corresponding story. A distinctive headline underscores the benefits of the function. Shorts/TVC New short films also present the benefits of key BMW ConnectedDrive Services & Apps in a humorous and unconventional manner. The Concierge Services, Online Entertainment and Remote Services, for example, are incorporated into short stories with a surprise ending. The spots can be viewed on BMW TV and YouTube, or on the new BMW ConnectedDrive website under “Video gallery”. In addition to an image film, four 30-second TV spots have also been created to highlight the campaign’s key message “So connected, you’re free” in emotionally-powerful images. The TVC spots also showcase BMW ConnectedDrive Services in short episodes with a focus on connectivity-based services, such as Real Time Traffic Information, Internet with Google Voice Search, Online Entertainment and Concierge Services. Almost 20 short animated films have also been produced to explain individual services and functions to customers in a simple, easy-to-understand manner. These “functional films” can be found on the website and will also be shown at points of sale in BMW showrooms. New website The redesigned BMW ConnectedDrive website at http://www.bmw.com/connecteddrive will also go live for the campaign launch. The new web presence is clearly set out and reflects the revised structure of BMW ConnectedDrive, based on the two pillars: BMW ConnectedDrive Services & Apps and BMW ConnectedDrive Driver Assistance. BMW i ConnectedDrive Services are grouped under a separate navigation item. A video gallery and a link to the new “My BMW ConnectedDrive” customer portal round out the website’s user-friendly navigation.
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10-24-2013, 12:53 PM	#2
d0o0fy Private First Class 22 Rep 124 Posts Drives: 2013 E92 M3 ZCP Join Date: Sep 2013 Location: Pittsburgh, PA iTrader: (0) Garage List 2013 BMW M3 [0.00]	Too bad they have butchered the app by removing flashing headlights, climate control and sounding horn a while back... Now it's only useful for locating the car, locking it remotely (no unlocking that also has ALSO been removed) and send google maps location to your Nav. system.
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10-24-2013, 12:54 PM	#3
pkimM3r Banned 205 Rep 7,298 Posts Drives: m3 saloon in granny mode. Join Date: Dec 2009 Location: lost angeles iTrader: (0)	So what does this do for us?!
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10-24-2013, 04:56 PM	#8
Poohbore Second Lieutenant 8 Rep 252 Posts Drives: Mineral White F31 xDrive Join Date: Feb 2013 Location: uk iTrader: (0)	Can you guys load it from a UK App Store ? We have climate lights and lock unlock __________________ 320d SE xdrive Mineral White Touring
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10-25-2013, 01:18 AM	#10
apw2607 Colonel 578 Rep 2,104 Posts Drives: 2024 X5 50e M-Sport Join Date: Apr 2006 Location: West Coast, USA iTrader: (0)	"BMW as one of the world’s leading providers of web-based in-car services and highlights the brand’s innovative power." I think that's a bit of a stretch. Realistically ... The services offered are shoddy at best The apps platform is now broken with app switching not supported on iOS 7. The grouping and navigation of apps whether cloud or smart phone based is confusing with duplication. Office functions with email support still doesn't work in iOS. Android support? Adding new apps takes forever, and the ones they do release provide little or no innovation. The idrive web browser is a complete joke and not useable. There is nothing that BMW brings to the table here that is any different from any other manufacturer.
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11-12-2013, 11:21 AM	#11
3s-a-charm Major 135 Rep 1,328 Posts Drives: 2017 Tesla Model X Join Date: Jan 2006 Location: Calgary, Canada iTrader: (2) Garage List 2007 BMW X5 [0.00]	Is the web browser not available in NA? __________________ 17 Tesla Model X 90D (I've been converted!) PAST: 14 Tesla Model S P85D, 16 X1, 13 X5 M-sport, 04 M3 Cab, 08 E92 M3, 08 535xiT, 07 X5 4.8i, 06 E90 325i, 87 E30 325i, 85 E30 318i
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