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      08-14-2012, 04:31 PM   #1
raleedy
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Configurator at BMW USA

Anybody have an idea why I cannot choose the Premium Package on the US website for a 328i Sport or M Sport? Without that, there's no way to get comfort access.

Apart from that, the configurator seems lame in the sense that if you choose a color or trim option not offered on a particular line, the configurator defaults to a trim line that offers that choice. To get back to the line you want, you have to pretty much start over.

It seems as if the trim line concept is structured so as to begin to annoy the customer even before you order the car.
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      08-14-2012, 04:39 PM   #2
gerbs
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It is pretty annoying, and definitely buggy. It has been problematic for quite a long time and doesn't seem to be a huge priority of theirs. At least the images and colors are fairly accurate, including the interior shots and 360s.

You can definitely get the premium package with a 328i both Sport and M Sport. Try clearing your cache or using another browser.

Not much we can do about it except for looking at the actual ordering guides vs. using the online configurator.
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      08-14-2012, 04:45 PM   #3
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Are you selecting another package prior to selecting Premium? If so, select Premium first, then the others.
I had the same problem. Buggy site indeed.

Joel
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