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      01-09-2015, 04:18 AM   #1
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Lexus's desperate comparison vid of the 435 vs RC350

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If you're spending time and money to put a competitors car directly in your ad, you're already losing.

They show the 435 almost as much as the RC, and when shown side by side the RC's grill looks even more awkward.
Not sure what they were thinking when they made this


Lexus RC350 vs BMW 435i
https://www.youtube.com/watch?v=vWurHk_31g4

Last edited by LDSM; 01-11-2015 at 12:19 AM..
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      01-09-2015, 05:50 AM   #2
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This is horrible.
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      01-09-2015, 05:52 AM   #3
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Wow. I'm pretty sure she owns a BMW
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      01-09-2015, 06:17 AM   #4
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      01-09-2015, 06:48 AM   #5
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As a long time BMW fan and Lexus-dismisser, I found the video to be very informative. If I were in the market for a sports coupe, and Lexus offered a manual transmission, I would absolutely consider the Lexus after watching this video. Naturally aspirated? Standard non-runflats? Much premium feeling interior (slide temp control, touch activated dome lights, mousepad navigation, ...)? Cornering G sensors, to hold gears longer while cornering? Lexus LFA technology trickle down? Yes, yes and yes!


I find the looks un-objectionable. I actually like the new Lexus design language, but prefer the more conventional BMW design if I have to live with it everyday. But again, not a deal breaker. I like the design.


It all comes down to driving dynamics. If Lexus can compete on that, they have a very bright future. Which should not be that hard, as BMW have been conceding a bit much lately, in that department.
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      01-09-2015, 07:16 AM   #6
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Quote:
Originally Posted by Falafel Combo View Post
As a long time BMW fan and Lexus-dismisser, I found the video to be very informative. If I were in the market for a sports coupe, and Lexus offered a manual transmission, I would absolutely consider the Lexus after watching this video. Naturally aspirated? Standard non-runflats? Much premium feeling interior (slide temp control, touch activated dome lights, mousepad navigation, ...)? Cornering G sensors, to hold gears longer while cornering? Lexus LFA technology trickle down? Yes, yes and yes!


I find the looks un-objectionable. I actually like the new Lexus design language, but prefer the more conventional BMW design if I have to live with it everyday. But again, not a deal breaker. I like the design.


It all comes down to driving dynamics. If Lexus can compete on that, they have a very bright future. Which should not be that hard, as BMW have been conceding a bit much lately, in that department.
After watching the video I would definitely take it for a test drive. I loved my Lexus GS 430 when I had it.
They make stunning interiors and engines but I like the exterior of the 435 and the ability to do engine tune for more power.
The AI fascinates me though!
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      01-09-2015, 07:37 AM   #7
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She said things that are correct though, 306hp>300hp. Comparatively equipped the RC is much much cheaper. Bmw will not be able to sue Lexus for anything since there are no misrepresentations here.

However we know better
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      01-09-2015, 07:40 AM   #8
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The price points are misleading unless I'm missing something.

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      01-09-2015, 07:53 AM   #9
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Plus you get dual DI/port injection. Gas mileage sucks but no carbon.
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      01-09-2015, 07:56 AM   #10
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Quote:
Originally Posted by 300hp View Post
She said things that are correct though, 306hp>300hp. Comparatively equipped the RC is much much cheaper. Bmw will not be able to sue Lexus for anything since there are no misrepresentations here.

However we know better
That is true and casual rubes watching the ad can be taken in. The reality however, is that BMW historically under rates their engines by a notable amount. Look at almost any magazine road test of a BMW with "less" advertised HP than a competitor and the Bimmer is almost always faster. We can expect the same when the new B48/58 engines are introduced (long thread on this elsewhere). No doubt BMW will rate them higher than the N20/55 engines they are replacing, but will likely not actually list them at their true values. Cadillac, in particular, seems to strain to get every HP they can extract from their motors into the advertising sheets, yet they don't perform any better than BMWs with much less advertised HP.
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      01-09-2015, 08:08 AM   #11
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The Toyota is cheaper than a BMW! Who would have thought?

The goods thing about the Lexus is that once inside it, you can't see that rediculous and ugly grill!
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      01-09-2015, 08:13 AM   #12
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Quote:
Originally Posted by Quakered
The Toyota is cheaper than a BMW! Who would have thought?

The goods thing about the Lexus is that once inside it, you can't see that rediculous and ugly grill!
I sat in one the other day and while I was in there I was impressed with the materials they used. However when I went back to my F30, just touching my msport steering wheel made the whole Lexus interior forgettable. Once I started my N55 it was as if nothing ever happened
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      01-09-2015, 08:18 AM   #13
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Until now i haven't seen such a detailed comparison of the two cars but now that i have i gave to admit my impression of the new Lexus is that it's new design is terrible. The BMW looks so balanced, modern, refined. The rear of the lexus looks good but the front looks like a gigantic cheese grater. Bold design? Ahh.... how about Big Mistake?

And the comment on the cockpit? 'You know you are in sports car' Really? I didn't see a Porche in that video.

Ever since someone published a stat that said the average age of a Toyota buyer is now 60 they're having some sort of midlife crisis over there. Freaking out they introduced the RC, dropped the FRS, and want to revive the Supra. Just stick to safe, reliable, boring cars. The geriatric market is getting bigger and Toyota makes the right cars for it.
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      01-09-2015, 08:27 AM   #14
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I think the young lady referred to it as a "sports coop!" isn't that where chickens live?
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      01-09-2015, 08:31 AM   #15
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Quote:
Originally Posted by MikeTerp View Post
....Cadillac, in particular, seems to strain to get every HP they can extract from their motors into the advertising sheets, yet they don't perform any better than BMWs with much less advertised HP.
I found this to be the case as well. It seems you have to get to almost 6000RPM to get a surge in power and once you pass that by a small margin the car just runs out of steam.

To anyone concerned about 'stats' remember you can't drive a spec sheet and you won't turn to the product brochure to comfort you when you realised you bought a boring car
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      01-09-2015, 08:50 AM   #16
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Quote:
Originally Posted by Falafel Combo View Post
As a long time BMW fan and Lexus-dismisser, I found the video to be very informative. If I were in the market for a sports coupe, and Lexus offered a manual transmission, I would absolutely consider the Lexus after watching this video. Naturally aspirated? Standard non-runflats? Much premium feeling interior (slide temp control, touch activated dome lights, mousepad navigation, ...)? Cornering G sensors, to hold gears longer while cornering? Lexus LFA technology trickle down? Yes, yes and yes!


I find the looks un-objectionable. I actually like the new Lexus design language, but prefer the more conventional BMW design if I have to live with it everyday. But again, not a deal breaker. I like the design.


It all comes down to driving dynamics. If Lexus can compete on that, they have a very bright future. Which should not be that hard, as BMW have been conceding a bit much lately, in that department.
Agreed 100%. BMW is going softer as dictated by majority of new buyers. Grill appearance is subjective. Does everyone really like the new drop nosed look of the 3&4?
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      01-09-2015, 08:57 AM   #17
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Non Turbo Lexus...Betcha it out lives the Bimmer. The Lexus claim to fame.
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      01-09-2015, 09:00 AM   #18
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The Lexus looks too 'boy racer' to me. I doubt it appeals to many over the age of 40.
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      01-09-2015, 09:02 AM   #19
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Quote:
Originally Posted by 335BOY
Quote:
Originally Posted by Falafel Combo View Post
As a long time BMW fan and Lexus-dismisser, I found the video to be very informative. If I were in the market for a sports coupe, and Lexus offered a manual transmission, I would absolutely consider the Lexus after watching this video. Naturally aspirated? Standard non-runflats? Much premium feeling interior (slide temp control, touch activated dome lights, mousepad navigation, ...)? Cornering G sensors, to hold gears longer while cornering? Lexus LFA technology trickle down? Yes, yes and yes!


I find the looks un-objectionable. I actually like the new Lexus design language, but prefer the more conventional BMW design if I have to live with it everyday. But again, not a deal breaker. I like the design.


It all comes down to driving dynamics. If Lexus can compete on that, they have a very bright future. Which should not be that hard, as BMW have been conceding a bit much lately, in that department.
Agreed 100%. BMW is going softer as dictated by majority of new buyers. Grill appearance is subjective. Does everyone really like the new drop nosed look of the 3&4?
BMW is now appealing to the masses for the coin. Bull nose look not my thing but has grown on me with the M4,lower stance helps. All this tech I found annoying to say the least after all it's all about the drive.....Right??
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      01-09-2015, 09:04 AM   #20
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      01-09-2015, 09:13 AM   #21
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Quote:
Originally Posted by menncars View Post
Until now i haven't seen such a detailed comparison of the two cars but now that i have i gave to admit my impression of the new Lexus is that it's new design is terrible. The BMW looks so balanced, modern, refined. The rear of the lexus looks good but the front looks like a gigantic cheese grater. Bold design? Ahh.... how about Big Mistake?

And the comment on the cockpit? 'You know you are in sports car' Really? I didn't see a Porche in that video.

Ever since someone published a stat that said the average age of a Toyota buyer is now 60 they're having some sort of midlife crisis over there. Freaking out they introduced the RC, dropped the FRS, and want to revive the Supra. Just stick to safe, reliable, boring cars. The geriatric market is getting bigger and Toyota makes the right cars for it.

About 80% of 3 series that I see are driven by housewives/young girls. Just sayin.......
Who cares who drives Lexus (not Toyota) or any other brand. If you like it buy it. Porsche has an "S" in it.
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      01-09-2015, 09:27 AM   #22
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Seems to me like the biggest stated advantage of Lexus is the lower cost. That is the same argument that Kia makes. That's a serious devaluation of the Lexus brand.
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