02-20-2018, 04:38 PM | #1 |
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BMW's ridiculous options pricing
Unless the current custom build section on the BMW's US website is wrong, BMW has gone off the deep end along with Audi with trying to force buyers to take expensive option packages in order to get something as basic and desirable as an upgraded audio system.
This is forcing me to seriously consider telling the Germans to FK OFF. I went to the BMW site and build an M240i and to get a supposed stand-alone HK audio system option, priced at $875, you have to accept the "premium pkg" at an additional $2250. It's really fk'ing stupid. Given the requirement of getting the prem pkg, then just include the damn HK audio system in the prem pkg and price it at $3125. The end result is the same. The only customer who will spend less is one who doesn't want at least a decent audio system but wants the Prem Pkg. items. I have no need for NAV and thus have no need for BMW's Prem Pkg. I do and always have picked the best audio option I can get. And, BMW's HK system isn't that great in the first place. It's decent, but I've heard standard item audio systems in cars that include it in the base price. Audi does the same BS with their A3/S3. BMW's pricing for the 3 series Msport is even more stupid-er. A 330i Msport base with only adding HK audio, which requires paying for $2900 for it plus $875 for the HK audio, results in an MSRP of $49,325. An M340i Msport base with no added options includes the HK audio system and has an MSRP of $49,500. For someone like me who has no need for NAV, there is no reason to not get the M340i over a 330i Msport, none. My 2016 340i Msport has only added leather, M adaptive suspension, and HK audio and came in around $51K. A current 2018 340i Msport with same features, plus adding the 4/50K Ultimate Care +1, to get the same maintenance as mine, has an MSRP of $52,600. Not a crazy increase for a 2 model year newer 340i Msport. But, the options packaging has become really stupid and expensive for the so called "lower priced" 3 series. Yes, for me, something this seemingly minor ticks me off, because I expect a high quality audio system in a "near luxury" car. The HK audio should be the standard audio system in N.A market, or a true stand alone option as it was. BMW and Audi are going to lose some of us because of their stupidity and greed, as if it's something new to the Germans. Last edited by RPM90; 03-12-2018 at 02:23 PM.. |
02-20-2018, 04:43 PM | #2 |
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HK sucks. Don't get it. It's easier to upgrade the base stereo, too. I paid for HK and then ripped it out.
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02-20-2018, 04:51 PM | #3 |
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BMW knows their core buyers lease (see their argument on annual fees for carplay) either strippers or fully loaded. Don't think new bundling practices will affect their core buyers. And the other set of buyers, used stuff, they buy the same way anyways
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02-20-2018, 04:56 PM | #4 |
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Although, I don't always follow this advise "never buy new" ...it is the best advise.
Get all the things you want and save thousands by buying slightly used CPO. But I agree, I hate how they combo price certain must have options. |
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02-20-2018, 06:49 PM | #6 |
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This is true. CPO all the way. HK sucks. But I'm fine with the standard. I'm whatever about the sound system. Care more about how the exhaust sounds.
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02-20-2018, 06:53 PM | #7 |
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You're right, OP. See if you can get what you want outside of BMW. For instance, Bimmertech provides electronic toys that are found on upgraded bimmers. My 335i is loaded with a bunch of electronics that I didn't want. I bought it used and all the packages didn't really affect resale much (not many wanted the 6-speed I guess). Some of those electronic bits I didn't want turned out to be kind of cool, though.
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02-20-2018, 07:23 PM | #8 |
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That's true. But for picky buyers with certain must-have options, finding a CPO that gets you what you want can be challenging--HK without Premium, for example
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02-20-2018, 07:40 PM | #9 | |
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Easier for BMW. Easier for Dealers. Be glad you still have options. |
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02-20-2018, 08:11 PM | #10 | |
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When I first went to BMW.com to build my car, and get a build code to take to the different dealers to run prices, and in doing so, I chose the different options until I got it just right. Then around October, when I was ready to order, I went back to the website to get a new build code and everything changed. No more individual options. It was all the packages such as the Executive and Premium. That was one thing nice about ordering a BMW. You could make it the way you wanted. Now you have to order the packages just like a Buick. |
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02-20-2018, 08:22 PM | #11 |
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02-20-2018, 09:23 PM | #12 |
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Think it just affected the 3 series in its last year. probably to streamline purchasing for dealers. the new BMWs like the X3 still have many individual options rather than the 3 series approach
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02-20-2018, 09:27 PM | #13 |
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Yup, but BMW was one of the last to change their ordering process to a "tier" based system. But now days they are all doing it. It simplifies the build process.
The Audi I looked at had only 3 tiers. Premium, Premium Plus, and Prestige. Then you added paint and accessories. The Subaru we ordered, if you wanted EyeSight, (which is totally phenomenal by the way) you had to order the highest tier, completely optioned out. The Tesla 3. People stood in line, hundreds of thousands of them, to order a car they couldn't even build, like they were ordering an iphone or washing machine. Now they have to wait years to choose their tier. It's the new way to buy a car. The internet way. Clickity, click. |
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02-20-2018, 09:35 PM | #14 |
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If you want the Mark Levinson system in a Lexus IS300 F Sport you have to get it with nav and a bunch of other stuff for $2835. BMW isn't the first to go to packages, they're one of the last.
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02-20-2018, 09:39 PM | #15 |
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02-20-2018, 09:40 PM | #16 |
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Packaging of options is driven by marketing and validated by engineers. Quite often, certain parts and wiring are easier (less expensive) to install at the same time. Vehicle margins are quite important for manufacturers to maintain. But - there is no such thing as a perfect assortment of options.
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02-20-2018, 10:17 PM | #17 | ||
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It has gotten more confusing.
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02-20-2018, 10:29 PM | #18 |
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If it’s not available, only 2 different packages, the Dealer won’t have the issues finding it as there are only 2-3 option packages....period.
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02-20-2018, 10:32 PM | #19 | |
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Regarding the HK, I had a 440i loaner for a week with HK. When I got my 335i back with the standard sound system, it was hard to tell much difference. I do plan on up grading to BavSound speakers at some point. |
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02-21-2018, 12:08 AM | #20 | |
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02-21-2018, 02:10 AM | #21 |
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Completely agree and my 340 reflects that.
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