02-03-2012, 09:13 AM | #23 | |
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02-03-2012, 09:25 AM | #24 |
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Hey honey, where the fcuk are you going? Haha
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02-03-2012, 09:29 AM | #25 |
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Disappointed!!!
Not one out of the six items from the ads contribute to the "Ultimate Driving Machine". No LSD, no re-active suspension, no super light weight materials...
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02-03-2012, 09:38 AM | #26 | |
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This does nothing for the general public - they just don't care about it. Chances are if you're looking for these types of things, you're already an enthusiast therefore you don't need BMW to advertise these things for you. You think the average soccer mom cares about whether or not the 3-Series has a LSD when driving her kids? These ads are suppose to capture the general audience, not the 5% of BMW enthusiasts. Last edited by TheBingoBalls; 02-03-2012 at 09:43 AM.. |
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02-03-2012, 09:40 AM | #27 | |
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How is keyless entry, keyless trunk, heated seats/steering wheel etc, taking away from the driving aspect of the car? BMW or any car company are not making cars just for teenie boppers and people with racing in mind 24/7. They are making cars for everyone. And I shouldnt have to get a prius, a bmw, a porsche, an SUV, a mini bus just to accommodate the various things we deal with day to day. |
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02-03-2012, 09:42 AM | #28 |
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The memory seat ad didn't impress me. They're selling themselves short by not showing how the side view mirrors and steering wheel also automatically adapt to your driving position.
The rest was clever and fun. Short and sweet. Exactly what the Superbowl needs.
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02-03-2012, 10:05 AM | #29 | |
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02-03-2012, 11:58 AM | #31 |
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There are (or there better be) handles on the inside of the trunk so you don't have to mar the paint with your hands! Typical female...
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02-03-2012, 12:00 PM | #32 | |
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02-03-2012, 12:07 PM | #33 | |
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02-03-2012, 12:19 PM | #34 | ||
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same here!
my second favorite if i had to choose. The other 3 are meh... Quote:
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BMW should make a commercial to thank all of its past and current customers show casing the true potential and the joy and the pleasure and enthusiasm provided by the ultimate driving machine...
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02-03-2012, 03:41 PM | #35 | |
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6 ads. 0 related to actually driving. = 0% of commercials showcase the ultimate "driving" machine.... |
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02-03-2012, 03:57 PM | #36 |
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Everyone knows BMW is the ultimate driving machine...there hasn't been a question about that in the last 20 years... That doesn;t change with the F30...Like another poster said, nio one here is going to need a commercial to sell them...BMW is doing there best to get the buyers who are undecided between MB, audi, ....right now, technology and gizmos is the hot thing in cars.
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02-03-2012, 05:18 PM | #37 | |
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02-03-2012, 07:13 PM | #39 |
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Why does it need to be driven? Do people buy cars based on seeing them driven on tv? The goal is to get someone in the showroom to test drive...i think they did a good job with these ads. if you are a bmw enthusiasts, you already know the F30 will be the benchmark again...imo
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02-04-2012, 05:57 AM | #42 | ||
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No one said it takes anything away from the driving experience of the car. What I am personally saying (can't speak for others) is that the "driving aspect", the magical essence, the unsurpassed sporty character of a BMW has been largely neglected. These hideous BMW commercials have become so lame, techie-oriented, and have veered so far off the BMW 3 series core message (ULTIMATE DRIVING MACHINE), that they now are trying so hard, to appeal so a very pedestrian demograph, with simplistic gadgetry-commercials - which by the way, a game Toyota, Honda, Audi, MB, Cadillac and their cousins are also capable of playing, and playing very well - perhaps even beating BMW. It just seems to me like a bunch of corporate execs sitting in front of a big screen power point presentation, voting on which commercial they think would move more cars. A campaign, devoid of any true BMW character. Quote:
Ok, I'm not even sure how to respond to that. I would venture to say that very few members on this board have racing on their mind 24/7, or have even raced their car at all (teenie boppers - maybe). Anyway, you're still missing the point. It is very possible to appeal to more people, AND make great commercials ALL WHILE keeping your loyal customers engaged and excited AND sticking to your core message, outlining and highlighting what makes your product unique. It just takes creativity, and an unyielding belief in your product (not an unyielding belief in sales and numbers). Any other car company can load their grocery movers with technology, luxury, and sell them cheaper than BMW ... no one but BMW can make a 3 series. The competition is wiser: 1. Buick (FREAKIN BUICK!): 2. Cadillac Last edited by Falafel Combo; 02-04-2012 at 06:13 AM.. |
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02-04-2012, 07:16 AM | #44 |
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These ads end with the tagline of "ultimate driving machine" but the ads speak nothing to driving at all. May as well be the ad for a Dodge Voyager minivan, given all the mommy features.
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