02-03-2012, 01:29 AM | #1 |
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Six New Ad Spots Feature BMW 3 Series F30 Technologies. Two to Air During Super Bowl
BIMMERPOST NEWS Six New Ad Spots Feature BMW 3 Series F30 Technologies. Two to Air During Super Bowl Six new commercials have been released by BMW for the 2012 F30 3 Series sedan. The ads use humor to showcase some of the F30's technologies - heated steering wheel, email voice dictation, handless automatic trunk opening, memory seats, side view cameras, and keyless entry. PRESS RELEASE
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02-03-2012, 02:03 AM | #4 |
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Drives: F30 328i Luxury - Sport Auto
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Hahaha I liked the mum one best! Or "mom" if you're American at home.
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02-03-2012, 02:15 AM | #6 |
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02-03-2012, 02:16 AM | #7 |
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02-03-2012, 02:19 AM | #8 |
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This is the kind of ad campaigns that BMW was missing - love how they include the features with the ultimate DM slogan. Very slick!
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02-03-2012, 03:07 AM | #11 |
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02-03-2012, 03:52 AM | #13 |
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In Houston, I don't need heated anything, but at least BMW air conditioning works great. The electronic gadgets don't do anything for me, but greatly improved fuel economy is very nice.
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02-03-2012, 03:54 AM | #14 |
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Never expected BMW to take a humorous approach to showcase the new 3er. It's fun, and probably draw more attention to the new features.
But I still prefer a cool ad for a Bimmer. (like one of those mission impossible trailers) |
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02-03-2012, 05:41 AM | #15 |
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I tried it on a 528i and was surprised at how well it did work.
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02-03-2012, 05:48 AM | #16 |
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I wonder how much superbowl ad time they bought? I like the new approach, adding humor, rather than insult like 335d did, or joy. Everyone knows it's a serious sports sedan, what the 3 was missing was gizmos that Americans, in general, are all about when comparing new cars and the E90 was spartan on interior style and options. It's still missing one feature I would like to option - ventilated seat package.
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02-03-2012, 06:39 AM | #18 |
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Sad. The new marketing slogan may as well say: We only make, one thing: The ultimate Toyota Corolla for young professionals and newly affluent families.
What happened to the ultimate driving machine? What does hands free trunk opening have anything to do with an ultimate driving machine? Reading texts? Comfort access? Cool and all, but too pedestrian and soccer-mommy oriented marketing for a brand that claims to make "ultimate driving machines". |
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02-03-2012, 07:05 AM | #19 | |
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Quote:
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02-03-2012, 07:50 AM | #20 |
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all of those new tech things matter now. For the enthusiast, which everyone here is, sure we want the most pleasurable car to drive. Well balance, fun, quick and so on. For the 99 percent of the population that isn't an enthusiast, they like cameras, and tech, and keyless. They still need to market the car to the overall population, not just us
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02-03-2012, 08:09 AM | #21 |
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+4.... this kind of pablum sells cars though so we can get the ones we enjoy... I'm keeping my fingers crossed that "increased market share" will not out-way quality and performance and BMWag heads towards world auto dominance
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