[scattershot]

I ordered a 428i xDrive in Midnight Blue with the Cold Weather package today. Negotiated a price of $500 over invoice with the dealer. When writing it up, he told me invoice on the car was $41,772.

Looking it up online it looks like invoice is:
$39,100 - base car
500 - paint
635 - cold weather
925 - destination charge
---------------------------------
$41,160 - total

He said something about an advertising charge that the BMW charges the dealer. Is that true? Could it be as much as $612 for one car?

I feel like I may have been misled here - can anyone put my mind at ease?

Thanks.

[m2michael23]

what?? extra advertising charge on a single car?? i thought they are included in the price of the car.

your dealer is such a troll. lol

[3bimmerdoc]

Originally Posted by scattershot

I ordered a 428i xDrive in Midnight Blue with the Cold Weather package today. Negotiated a price of $500 over invoice with the dealer. When writing it up, he told me invoice on the car was $41,772.

Looking it up online it looks like invoice is:
$39,100 - base car
500 - paint
635 - cold weather
925 - destination charge
---------------------------------
$41,160 - total

He said something about an advertising charge that the BMW charges the dealer. Is that true? Could it be as much as $612 for one car?

I feel like I may have been misled here - can anyone put my mind at ease?

Thanks.

You should just ask them to email you the invoice so you can see the breakdown, it isn't a big deal... I'm not sure how much help I can be, with the differences between canada and the states, but I know some dealers will automatically charge you a "document fee" of up to 300 bucks, and then there was an "etching" fee on mine ($299) that I had never seen with previous cars. I found that building the car online, the price it gives you doesn't show all the fees that your dealer probably charge

[scattershot]

OK, it looks like I have found some clarity online. It appears there is an ~$380 MACO fee (which subsidizes manufacturer advertising) and a $180 training fee (which covers ?).

With those two fees it works out about right.

[mntbiker]

Yea, both of those fees are included the invoice price that everyone refers to on the forums. I guess some online sources don't show them, but they should be included. It sounds like the invoice price you got is correct. It should be about 7% of the MSRP.

[949]

Originally Posted by 3bimmerdoc

You should just ask them to email you the invoice so you can see the breakdown, it isn't a big deal... I'm not sure how much help I can be, with the differences between canada and the states, but I know some dealers will automatically charge you a "document fee" of up to 300 bucks, and then there was an "etching" fee on mine ($299) that I had never seen with previous cars. I found that building the car online, the price it gives you doesn't show all the fees that your dealer probably charge

what etching?
do you mean the etching on the windows for security?