[Jason]

BIMMERPOST NEWS

BMW August Sales Up in U.S. by 45 Percent

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BMW Group U.S. Reports August 2013 Sales

BMW brand sales up 45.7 percent
MINI brand sales up 5.3 percent, best August ever
BMW Motorcycle sales down 4.6 percent

Woodcliff Lake, NJ - September 4, 2013… The BMW Group in the U.S. (BMW and MINI combined) reported August sales of 30,546 vehicles, an increase of 35.4 percent from the 22,553 vehicles sold in the same month a year ago. Year-to-date, the BMW Group (BMW and MINI combined) is up 12 percent on sales of 233,326 in the first eight months of 2013 compared to 208,268 in the same period in 2012.

“This has been a summer of momentum, giving us a good tail-wind as we enter the all-important autumn selling season,” said Ludwig Willisch, President and CEO, BMW of North America, LLC. “The sales records set before the financial crisis continue to fall and with the arrival of the new X5 and the new 4 Series Coupe in the next couple of months, we are heading towards a strong finish for the year.”

BMW Brand Sales
Sales of BMW brand vehicles increased 45.7 percent in August for a total of 24,523 compared to 16,835 vehicles sold in August, 2012. Year-to-date, the BMW brand is up 14.8 percent on sales of 188,997 compared to 164,636 sold in the first eight months of 2012.

In August, best performing vehicles included the 3 Series, up 66.9 percent to 10,357 units; the 5 Series, up 158.2 percent to 4,359 units; the 6 Series, up 67.8 percent to 760 units and the 7 Series, up 172.6 percent to 924 units.

BMW Pre-Owned Vehicles
In August, sales of BMW used vehicles (including certified pre-owned and pre-owned) increased 19.2 percent to 16,706 vehicles compared to the 14,012 vehicles sold in August, 2012. January through August, BMW used vehicle sales are up 8.5 percent on volume of 118,259 compared to 108,952 in the same period of 2012.

MINI Brand Sales – best August ever
MINI USA reported the best August ever with sales of 6,023 automobiles, an increase of 5.3 percent from the 5,718 sold in the same month a year ago. Year-to-date, MINI sales in the U.S. are up 1.6 percent on volume of 44,329 compared to 43,632 in the first eight months of 2012.

MINI Pre-Owned Vehicles – best month ever
In August, MINI used automobiles (including MINI NEXT certified pre-owned and pre-owned) reported the best month ever with sales of 2,182 automobiles, an increase of 23 percent from the 1,774 sold in August, 2012. January through August, MINI used vehicle sales are up 20.5 percent on volume of 14,480 compared to 12,015 in the same period of 2012.

[Pauleebe]

Holy crap ... what?

[Gjm127]

Insane

[OerdingE93]

Guap

[M3 Adjuster]

Wow. In a sluggish economy. Pretty amazing, and a lot of pent up auto sales as shows by many manufacturers. Still, 45% is insane.

[6MMMT]

Does the M division get reported separately?

[BMWDavid]

If I had more M's to sell we'd be closer to 50% Great job to all my colleagues, and an even bigger thanks to our customers!!!

[Ali.K_BMW]

look at those X1 numbers! 295%!

[M3_WC]

Nice jump, they were behind last year at this time. So, the percent increase comes at no surprise.

Auto sales across the broad are up. Benz is still quite a bit ahead in sales YTD.

[Pinz]

When I bought my first Apple laptop, Apple became very popular in the next 5 years. Now I bought my first BMW and they are becoming popular.

I am a good market indicator!! Hehe.

[bradleyland]

Originally Posted by Pinz

When I bought my first Apple laptop, Apple became very popular in the next 5 years. Now I bought my first BMW and they are becoming popular.

I am a good market indicator!! Hehe.

Question is, what are you buying next? PM only plz, kthxbye!

[GOLFFRR]

Originally Posted by BMWDavid

If I had more M's to sell we'd be closer to 50% Great job to all my colleagues, and an even bigger thanks to our customers!!!

+1, come on BMW give us dealers more cars!!

[bimmerjph]

Hmmmm..... it seems BMW is doing what they did last year. Flooding their dealerships with cars so they can "beat" Mercedes for "number of cars sold"


Edit: Actually.... Mercedes still sold 2k more so maybe they actually got a 45% increase.

[AndreyATC]

Originally Posted by M3_WC

Nice jump, they were behind last year at this time. So, the percent increase comes at no surprise.

Auto sales across the broad are up. Benz is still quite a bit ahead in sales YTD.

Benz sold only 1K+ more cars at 190,359
I'd say, more of a photo-finish race
I bet BMW will make a kill by year end

[M3_WC]

Originally Posted by AndreyATC

Benz sold only 1K+ more cars at 190,359
I'd say, more of a photo-finish race
I bet BMW will make a kill by year end

YTD
Benz - 203,167
BMW - 188,987

But, you never know BMW could fluff the numbers again like last year.

[3M TAPE]

Originally Posted by 6MTDave

Does the M division get reported separately?

Yes, they are considered a different company (A brand within a brand)
They even have their own CEO and design department.

[eMvy]

From a pure business standpoint, this is impressive, but unless you’re simply a shareholder, I’m not sure why everyone gets so excited over news like this.

It doesn't correlate with the overwhelming number of complaints regarding brand dilution, whoring out the M badge, and in general, BMW losing its way as the ultimate driving machine.

[Matski]

Originally Posted by eMvy

It doesn't correlate with the overwhelming number of complaints regarding brand dilution, whoring out the M badge, and in general, BMW losing its way as the ultimate driving machine.

Maybe because the constant bitching about dilution is not actually over-whelming and only comes from a small percentage of the BMW population.

This forum =/= the entire world, or even all BMW buyers.

[eMvy]

Originally Posted by Matski

Maybe because the constant bitching about dilution is not actually over-whelming and only comes from a small percentage of the BMW population.

This forum =/= the entire world, or even all BMW buyers.

Understood, which is why I was referring directly to the folks in this community, who for the most part are BMW enthusiasts. The masses couldn't care less about numb electric steering so long as it has that roundel.

[greekcs]

Do sales include vehicles ordered but not yet delivered?

I'd like to see a breakdown of each series to get a better understanding. I know the 320i made the 3 series a very attractive sell, along with the low lease rate on the 528i.

[3M TAPE]

Originally Posted by greekcs

Do sales include vehicles ordered but not yet delivered?

+1

How about those near-end leasers hoping on to a stealership's turn-in-your-car-early deal takers?

[positiveions]

X1 sales is the factor here