BMW Returns to Super Bowl With Two Clear Messages for America

yoyeewee · 02-07-2011, 12:28 AM

The big rig truck driver coughing out black diesel smoke was classic!

Tio///M · 02-07-2011, 12:44 AM

Quote:

Originally Posted by e92hobear

Just about every God loving 'merican that lives in this great nation, unless you're the CEO of a corporation that depends on exploited outsource labor to widen company profit margins. I think the X3 ad has many strong selling points, and would change the minds of someone buying a domestic luxury SUV to buying a domestically built euro SUV of better build quality.

I do agree that the ads were a bit understated, but that's exactly what BMW stands for. It's called integrity, and is something to be respected (not like those brand bashing audi and infiniti commercials). BMW doesn't need gimmicks, humor, or demeaning messages in their ads. they let their cars speak for themselves, and utilized super-bowl spots purely for awareness.

Nicely said!

BMWinNorthdakota · 02-07-2011, 01:20 AM

Quote:

Originally Posted by e92hobear

Just about every God loving 'merican that lives in this great nation, unless you're the CEO of a corporation that depends on exploited outsource labor to widen company profit margins. I think the X3 ad has many strong selling points, and would change the minds of someone buying a domestic luxury SUV to buying a domestically built euro SUV of better build quality.

I do agree that the ads were a bit understated, but that's exactly what BMW stands for. It's called integrity, and is something to be respected (not like those brand bashing audi and infiniti commercials). BMW doesn't need gimmicks, humor, or demeaning messages in their ads. they let their cars speak for themselves, and utilized super-bowl spots purely for awareness.

Can I get an amen?

07E92TT · 02-07-2011, 02:14 AM

I really like the mercedes commercial. And i really want the new C-class coupe. Just sayin.

keanu1 · 02-07-2011, 02:45 AM

Quote:

Originally Posted by e92hobear

Just about every God loving 'merican that lives in this great nation, unless you're the CEO of a corporation that depends on exploited outsource labor to widen company profit margins. I think the X3 ad has many strong selling points, and would change the minds of someone buying a domestic luxury SUV to buying a domestically built euro SUV of better build quality.

I do agree that the ads were a bit understated, but that's exactly what BMW stands for. It's called integrity, and is something to be respected (not like those brand bashing audi and infiniti commercials). BMW doesn't need gimmicks, humor, or demeaning messages in their ads. they let their cars speak for themselves, and utilized super-bowl spots purely for awareness.

Come on!! the adds are terrible!!! Bmw did bash audi and mercedes in a few commercials in the past so i don't think is all about integrity here! and with the slogan 'joy is bmw' BMW has left it's roots!!
When you say 'ultimate driving machine' you think of something serios , but with 'joy is bmw' ,i'm thinking little boy cars.

M3_WC · 02-07-2011, 02:45 AM

Quote:

Originally Posted by ElBolo

I really think these commercials lacked creativity.. I really liked Audi's...

+1

Next years BMW superbowl ads will be about their new front-wheel-drive models. Woohoo.....ummm NO!

BimmerRob · 02-07-2011, 02:52 AM

Quote:

Originally Posted by keanu1

Come on!! the adds are terrible!!! Bmw did bash audi and mercedes in a few commercials in the past so i don't think is all about integrity here! and with the slogan 'joy is bmw' BMW has left it's roots!!
When you say 'ultimate driving machine' you think of something serios , but with 'joy is bmw' ,i'm thinking little boy cars.

you don't find joy in driving your bmw?

you should've bought a porsche then lol

Yogijet · 02-07-2011, 04:02 AM

Quote:

Originally Posted by BMWinNorthdakota

Can I get an amen?

Amen!!!

Yogijet · 02-07-2011, 04:06 AM

Very much looking forward to the diesel X3. Saw an X3 (RHD) for the first time last week. Spectacular! Have no concerns whatsoever about it being built or designed in America. Smart move on BMW's part, both economically and marketing-wise, and it's still a BMW.

SCOTT26 · 02-07-2011, 05:35 AM

It could have been worse.... We could have brought Kenny G......oh wait!

Drivaar · 02-07-2011, 09:56 AM

WHY oh why did they not put the MPG numbers for the diesel also in the ad??? Missed a golden opportunity there to educate people...

keanu1 · 02-07-2011, 10:08 AM

Quote:

Originally Posted by e92hobear

you don't find joy in driving your bmw?

you should've bought a porsche then lol

Joy i can find even in a cup of hot chocolate, but ultimate diving machine was only one car ...BMW
Now if you own a bmw you jump from your roof into your car with a big smile on your lips !! lol

a burrito · 02-07-2011, 11:45 AM

I hope they make that new X3 in Diesel soon! I like my sedans and sports cars fast but I like my SUV's Torquey, efficient, and capable.. Two out of three things that the X3 can become.

e46e92love · 02-07-2011, 11:49 AM

I liked both ads and had family members who know I am obsessed with cars and BMW, asking me about the X3 and what car the blue one in the diesel commercial was. Then they began asking other questions about what makes their diesels so great.

So, the commercials worked

Nice job BMW.

Cheers,
e46e92

aznclickster · 02-07-2011, 12:26 PM

was surprised to see BMW advertise during the Superbowl

Erhan · 02-07-2011, 01:43 PM

I'm sorry, but I'm mad at BMW for not bringing their more economical smaller diesel engines. Who needs 335d? Bring us 320d...

V1.47fan · 02-07-2011, 01:46 PM

The VW ad was really cute,liked it the most.

Brosef · 02-07-2011, 01:58 PM

I think the ad undersells the awesome performance of the 335d motors. they are fantastic engines, and I'd love to have one.

jeffnnj · 02-07-2011, 02:37 PM

At the X3 launch in Spartanburg they played a video for us of the vehicle ripping around the test track, then the highway and in the end, it swerved off the road and tore ass across a rocky field. All of this was set to AC/DC's "It's A Long Way To The Top If You Want To Rock & Roll." It was awesome. It reminded me of some of the older Mercedes commercials where they showed their car whipping around a track and smoking its tires. Without words it conveyed the essense of the truck and was able to stir emotion. That's where they should be headed commercialwise. The F10 ads were a joke and the one of the X3 with the snowboarder wasn't much better.

M3 Adjuster · 02-07-2011, 07:23 PM

Quote:

Originally Posted by erhanh

I'm sorry, but I'm mad at BMW for not bringing their more economical smaller diesel engines. Who needs 335d? Bring us 320d...

I asked this of Larry Koch, the former M brand manager, and he advises that the reason they did not bring in more diesel models is because they need to pay for testing for each configuration of motor. So BMW NA picked a motor that can go in the 3 series, 5 series, and the X3/X5 models.... I can see that strategy initially, since they probably had a lot of concerns about diesels still being a sales flop in the US but the diesel motors have been good sellers from what I have heard. Hopefully in the next generation of vehicles we will see the smaller diesel motors like a 320/120/X1 model as well.

is this the first clean diesel commerical from BMW? The 335d has been available for a couple of years now.

Zulu Saffa · 02-07-2011, 08:09 PM

Quote:

Originally Posted by Coni

Maybe not informative for you, but there is still a massive amount of misinformation spread by people who only know diesels of old. Just look at the state of diesel in America today. I think BMW clearly showed the old stigma, and the truth.

+1. USA is years behind the rest of the world when it comes to diesel. Still a bad stigma here with diesel, kinda like Alpha Romeo's being unreliable...oh wait, they still are!

CominAtYaBich · 02-08-2011, 01:50 AM

when you compare entire lines, there is no comparison. BMW is terrific across the board. I loved my other bmw cars, although not as much as my m

02-07-2011, 12:28 AM	#23
yoyeewee Major 109 Rep 1,052 Posts Drives: 2007 BMW M6 coupe Join Date: Jul 2007 Location: Orange County, CA iTrader: (0) Garage List 2007 BMW M6 [0.00] Previous Ride 2006 ... [0.00] Previous Ride 2007 ... [8.00]	The big rig truck driver coughing out black diesel smoke was classic! __________________ 2008 335i coupe Atlantic Blue with Black Leather Steptronic ZSP ZPP NAV PDC COMFORT ACCESS REAR SUNSHADE HEATED SEATS HD RADIO SIRIUS USB/IPOD 20" Klassen K5.1 3-piece wheels w/Toyo Tires Job Design Body Kit M3 Trunk Spoiler Eisenmann Exhaust Eibach Pro-Kit Springs
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02-07-2011, 02:14 AM	#26
07E92TT Major 57 Rep 1,336 Posts Drives: 08 C63 Join Date: May 2009 Location: Orlando,FL iTrader: (1)	I really like the mercedes commercial. And i really want the new C-class coupe. Just sayin. __________________ Car: 2008 E90 SG/Black/Dark Burl (sold) 2008 MB C63 P.Silver/Black
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02-07-2011, 04:06 AM	#31
Yogijet Captain 14 Rep 602 Posts Drives: 2009 BMW 135i, Jet Black Join Date: May 2010 Location: Palms Valley iTrader: (0)	Very much looking forward to the diesel X3. Saw an X3 (RHD) for the first time last week. Spectacular! Have no concerns whatsoever about it being built or designed in America. Smart move on BMW's part, both economically and marketing-wise, and it's still a BMW. __________________ BMW Performance Exhaust, Michelin Pilot Supersports F-225/40, R-255/35, BMW Performance Suspension, BMW Performance black kidneys, Quaife LSD, M3 rear sub-f bushings, M3 front control arm, rear guide rod and rear upper link kits, BMW Performance cross-drilled/slotted rotors, AFE Cold Air Intake.
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02-07-2011, 05:35 AM	#32
SCOTT26 Major General 5311 Rep 5,824 Posts Drives: A big F-off German Truck. Join Date: Jan 2007 Location: WORLDWIDE iTrader: (0)	It could have been worse.... We could have brought Kenny G......oh wait! __________________ The M850i is evidence that BMW have got their mojo back when it comes to dynamic sports cars...
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02-07-2011, 09:56 AM	#33
Drivaar Lieutenant 73 Rep 463 Posts Drives: BMW Join Date: Aug 2010 Location: Earth iTrader: (0)	WHY oh why did they not put the MPG numbers for the diesel also in the ad??? Missed a golden opportunity there to educate people...
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02-07-2011, 11:45 AM	#35
a burrito Lieutenant Colonel 56 Rep 1,962 Posts Drives: Urus, 958.2 TTS, 997 S Join Date: May 2005 Location: Irvine, CA iTrader: (1)	I hope they make that new X3 in Diesel soon! I like my sedans and sports cars fast but I like my SUV's Torquey, efficient, and capable.. Two out of three things that the X3 can become. __________________ Peanut Butter Chunky
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02-07-2011, 11:49 AM	#36
e46e92love Brigadier General 236 Rep 3,303 Posts Drives: e92 ///M3; X3 (wife's) Join Date: Nov 2007 Location: The East Side of Things iTrader: (0)	I liked both ads and had family members who know I am obsessed with cars and BMW, asking me about the X3 and what car the blue one in the diesel commercial was. Then they began asking other questions about what makes their diesels so great. So, the commercials worked Nice job BMW. Cheers, e46e92 __________________ "...it's not about the money and not about the brand of the car, it's about handling,performance and passion......And that, no other car has all together like an M3........when you talk about the most complete car the M is invincible." --Tony Kanaan.
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02-07-2011, 12:26 PM	#37
aznclickster Second Lieutenant 13 Rep 242 Posts Drives: E92 ///M Join Date: Aug 2010 Location: Houston, TX iTrader: (0) Garage List [0.00]	was surprised to see BMW advertise during the Superbowl __________________
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02-07-2011, 01:43 PM	#38
Erhan Colonel 87 Rep 2,464 Posts Drives: Cooper S Join Date: Oct 2008 Location: Seattle iTrader: (0)	I'm sorry, but I'm mad at BMW for not bringing their more economical smaller diesel engines. Who needs 335d? Bring us 320d... __________________ 2011 MINI Cooper S previous cars: E92 M3, Z4MC, Z4 Roadster, E36 328 Sedan
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02-07-2011, 01:46 PM	#39
V1.47fan Banned 1979 Rep 1,847 Posts Drives: TheArtist formerly known as M3 Join Date: Apr 2008 Location: NATIONWIDE iTrader: (0)	The VW ad was really cute,liked it the most.
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02-07-2011, 01:58 PM	#40
Brosef Brigadier General 876 Rep 3,450 Posts Drives: F90 M5 Join Date: Aug 2009 Location: Chicago iTrader: (4)	I think the ad undersells the awesome performance of the 335d motors. they are fantastic engines, and I'd love to have one.
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02-07-2011, 02:37 PM	#41
jeffnnj Second Lieutenant 14 Rep 281 Posts Drives: 2011 E93 M3 Join Date: Mar 2008 Location: NNJ, USA iTrader: (0)	At the X3 launch in Spartanburg they played a video for us of the vehicle ripping around the test track, then the highway and in the end, it swerved off the road and tore ass across a rocky field. All of this was set to AC/DC's "It's A Long Way To The Top If You Want To Rock & Roll." It was awesome. It reminded me of some of the older Mercedes commercials where they showed their car whipping around a track and smoking its tires. Without words it conveyed the essense of the truck and was able to stir emotion. That's where they should be headed commercialwise. The F10 ads were a joke and the one of the X3 with the snowboarder wasn't much better. __________________ 2011 M3 Convertible, Alpine White/Black Novillo Leather 2008 550i Sport, Platinum Gray/Natural Brown (retired) 2006 550i Silver Gray/Black (retired) 2002 M3 Convertible Titanium Silver/Black(retired) 1998 328i Convertible Arctic Silver/Gray(retired)
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02-08-2011, 01:50 AM	#44
CominAtYaBich Private First Class 1 Rep 152 Posts Drives: 2011 M3 Join Date: Jan 2011 Location: LA iTrader: (0)	when you compare entire lines, there is no comparison. BMW is terrific across the board. I loved my other bmw cars, although not as much as my m
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