04-26-2012, 09:12 PM | #1 |
Major
215
Rep 882
Posts
Drives: 2013 ///M3 E92 DCT ZCP
Join Date: Aug 2011
Location: The greatest country in the world
|
WHY LINES
does any one see any particular reason for BMW to create this 3 line subdivisions other than making us more confused and to make us pay $2000 or so on average over the 3 lines for things that I see not that of a big deal. It creates this issue of thinking that even if u buy the no-li.e loaded you'd probably run into issues selling it later because it a "no-line". For me I see this a total money generation oriented move.
__________________
|
04-26-2012, 09:43 PM | #5 |
Enlisted Member
5
Rep 45
Posts |
I'm in the market and am conflicted by the lines. The $2k seems pretty steep to me on the modern and luxury lines for bigger rims and slightly different exteriors/interiors. On the other hand, the sport line seems like a better deal.
In the end I think I'm gonna get a base model and spend the 2k savings on the tech package instead. |
Appreciate
0
|
04-26-2012, 10:12 PM | #6 | |
Second Lieutenant
13
Rep 213
Posts |
Quote:
Last edited by TrueBlue12; 04-26-2012 at 10:17 PM.. |
|
Appreciate
0
|
04-27-2012, 04:02 AM | #7 | |
Lieutenant General
6659
Rep 15,858
Posts |
Quote:
I imagine this survey was conducted over the markets, and the 'lines' idea got the 'thumbs up' from customers. Personally I'm not surprised to see it, as other manufacturers in Europe seem to be more into a wider range/lines idea, with more specials being added to model ranges. It seems to follow the fashion theme, but sure will make it harder to find the perfect used car, IMO, as there will be some prettty odd specced cars, once options are added to lines. That certainly looks to be the case from the UK perspective, with the lines and options we have listed. HighlandPete |
|
Appreciate
0
|
04-27-2012, 07:03 AM | #9 |
Brigadier General
592
Rep 3,870
Posts |
__________________
|
Appreciate
0
|
04-27-2012, 07:17 AM | #10 |
Registered
7
Rep 61
Posts |
If I were a marketing exec (I'm not) I would see lines as a way to get the same product to a wider demographic. Especially an age split. I'm sure BMW wants to keep the young modders happy with edgy looks (sport) and the mature (sorry that's all I could think of) group who can actually afford the cars without haggling with a classic reserved look (luxury).
Clearly on the forum nobody likes the modern. I'll give BMW credit for experimenting here. It's hard to call them a static company when their throwing in unfinished wood.....it's kinda cool but obviously not for the North American market. |
Appreciate
0
|
04-27-2012, 08:03 AM | #11 | |
Lieutenant
25
Rep 507
Posts |
Quote:
In the UK, the standard Modern trim is NOT the washboard wood, so no problem there. I don't like the sport interior and it isn't any quicker but YMMV - choice is good. Saying all that, I think the idea of lines has merit (Mercedes and Audi think so too) but BMW hasn't executed well - biggest mistake was allowing each country to specify the lines. I think the biggest LCI changes will relate to the lines.
__________________
August 2012 F10 520d SE sport automatic, Jet Black, Oyster\Black Leather, light ash wood trim, Professional media/ navigation, mobile apps, Internet, DAB radio.
|
|
Appreciate
0
|
04-27-2012, 09:01 AM | #12 |
Colonel
452
Rep 2,148
Posts
Drives: F87 M2 BSM MT
Join Date: Feb 2012
Location: South Florida
|
I personally dont mind the lines at all. It made it easy for me to pick what I wanted. I dont like seeing wood in a car period and I dont like soft suspension. I also love anthracite roof liner and I have not had a beige roof liner in 6 years and dont plan on going back.
So for me the lines make sense Sport - No wood, dark roof luxury - dark wood comfy interior Modern - light interior
__________________
|
Appreciate
0
|
04-27-2012, 09:52 AM | #13 |
Enlisted Member
8
Rep 40
Posts |
Each line targets different age group even geographic location. I was visiting Turkey two months ago which was the first time I've seen an F30 in person and Modern line was the most ordered/sold version vs Sport or Luxury. This particular dealership had about 10 cars in stock they were almost all Modern line and they sold none Sport line.
__________________
2012 335i F30 Sport Line. Alpine White, Dakota Black/Red Leather, Technology/Premium/Cold Weather Package, Sport Automatic Transmission, BMW Apps, Sat Radio
2012 Acura MDX w/ Technology & Entertainment Pkg. |
Appreciate
0
|
04-27-2012, 10:10 AM | #14 | ||
Captain
138
Rep 690
Posts |
Quote:
|
||
Appreciate
0
|
04-27-2012, 10:32 AM | #15 | |
Lieutenant
25
Rep 507
Posts |
Quote:
__________________
August 2012 F10 520d SE sport automatic, Jet Black, Oyster\Black Leather, light ash wood trim, Professional media/ navigation, mobile apps, Internet, DAB radio.
|
|
Appreciate
0
|
04-27-2012, 12:14 PM | #16 |
Second Lieutenant
91
Rep 286
Posts |
I don't mind the lines, I agree it made it easy to select what I wanted. Hits multiple markets and the fact that all of you have different lines proves it worked to make you happier with your decision!
If it only came in the sport line half of us would complain about the red stitching and the black mirrors. And if it was only the lux line the other half of us would be flipping out. Maybe its because I am a marketing guy, but I understand why it was implemented and think it was a good choice in theory but execution still may leave something to be desired.
__________________
'12 335i Sport Apline White w/black... Totaled
'14 535i xdrive M-Sport Carbon Black w/Mocha Nappa |
Appreciate
0
|
04-27-2012, 01:09 PM | #17 | |
Second Lieutenant
51
Rep 223
Posts |
Quote:
|
|
Appreciate
0
|
04-27-2012, 01:27 PM | #18 |
Second Lieutenant
5
Rep 215
Posts |
Exactly. I'm not a big fan of leather seats and they are part of the premium package. The sportline is black leatherette.....or leather. I ideally would have wanted a sportline or modern line with tan or grey or any color other than black in a leatherette or fabric.
__________________
2012 328i Base, Auto, Melbourne Red
|
Appreciate
0
|
04-27-2012, 02:39 PM | #19 | |
Enlisted Member
5
Rep 45
Posts |
Quote:
Thanks. Last edited by soopra; 04-27-2012 at 02:59 PM.. |
|
Appreciate
0
|
04-27-2012, 02:52 PM | #20 |
Lieutenant
67
Rep 549
Posts |
I think by restraining the choices in each line, BMW was able to keep the cost of the lines at a very reasonable amount.
My E92 sport package was $1000, and all it got me was seats and wheels. No suspension because it was an xi. My F30 sport line has sport seats, wheels, black headliner, red stiching, different kidneys, the sport bumper trim, suspension, red key fob, black window trim, black chrome exhaust tips, door sills, and sport+ mode. At $2500 it's really alot for the money IMO. |
Appreciate
0
|
04-27-2012, 03:25 PM | #21 | |
Lieutenant General
6659
Rep 15,858
Posts |
Quote:
Our sport line in the UK is £1000 (sterling) above the normal SE model, for a given engine spec', so looks very good value, but we don't get sport suspension, only as a further option. It is all so variable. Stock 'lines' in the UK still need many of the option boxes ticked, to get a decent specced car. HighlandPete |
|
Appreciate
0
|
04-27-2012, 03:33 PM | #22 | |
Lieutenant
67
Rep 549
Posts |
Quote:
For the U.S. though, it's a pretty complete package. |
|
Appreciate
0
|
Post Reply |
Bookmarks |
|
|