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      08-27-2014, 12:34 PM   #1

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Post BMW Debuts BMW Innovations Campaign Showcasing Key Technology Features

BMW Debuts BMW Innovations Campaign Showcasing Key Technology Features

Woodcliff Lake, NJ – August 27, 2014… BMW of North America will introduce a new campaign, BMW Innovations, which will highlight how the range of BMW vehicles share several key technology features with the visionary BMW i8, a plug-in hybrid high-performance vehicle. The BMW i8, with the “i” standing for innovation, exhibits futuristic design and groundbreaking technology built upon BMW’s storied history.

“Innovation is at the core of everything we do. Following in the lead of the BMW i8, which epitomizes innovation, we are elevating the technology across our entire range of BMW models, as highlighted in this national campaign,” said Trudy Hardy, Vice President, Marketing, BMW of North America.

Beginning September 1, 2014, BMW will debut three new national television spots to further detail how the groundbreaking technological innovations within the BMW i8 transfer to the greater BMW family. All three spots feature the BMW i8, now on sale:
  • “Looking Forward” uses cinematography to illustrate that the BMW i8’s Full-Color Head-Up Display is also available in the BMW 3 Series. Full-Color Head-Up Display projects important driving information, including speed limit, and assistance systems displays, including current speed, navigation and collision warnings, into the driver’s field of view;
  • “Change” focuses on the impressive LED headlight technology as the BMW i8 dramatically transforms into the BMW 5 Series. It draws attention to Adaptive LED Headlights to provide brighter lighting and can turn in the direction the vehicle is traveling to provide optimal road illumination in every condition; and
  • “Eyes Everywhere” takes viewers on a cross-dimensional journey through the BMW i8’s iDrive screen to reveal Surround Camera System in the BMW X3. Surround View Camera System provides a 360 panorama view around the vehicle, which assists drivers while parking, maneuvering in tight situations or when navigating in areas with limited visibility.
In dealerships nationwide, customers will be encouraged to engage in a ‘tech drive,’ which allows them to experience the cutting-edge innovations in BMW vehicles first-hand. This integrated campaign also includes digital media and social media programs, designed to increase awareness of the technologies present in the BMW i8 and throughout the BMW family of vehicles.


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      08-27-2014, 01:18 PM   #2

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Good safety features in a world where accident avoidance technology will be required within a few years.
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      08-27-2014, 01:27 PM   #3
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When I saw the headline about "key technologies" ... I was hoping they finally released some official info and promotion about the i8 Display Key ....

This is still cool, will watch the videos later and comment.
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      08-27-2014, 03:07 PM   #4
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Pretty cool ad's that leverage the hype and great news-effect of the i8 to highlight what great cars BMW make for the rest of us :-)
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      08-27-2014, 03:09 PM   #5
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How is the full color heads up display an "i8 innovation" when it's been out in it's current form since 2009???
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      08-27-2014, 03:33 PM   #6

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Originally Posted by bimmerjph View Post
How is the full color heads up display an "i8 innovation" when it's been out in it's current form since 2009???
Same goes for the 360 all around view camera. Infiniti first came to market with that back in 2008 or so.
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      08-27-2014, 08:00 PM   #7
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That's mean: we can buy a 328, a 525 & a X3, then we will have the i8 key features......Ah AH ah.....also still cheaper than an i8 after all AH AH AH AH
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