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      01-05-2016, 02:46 PM   #1
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BMW Group U.S. Reports December and 2015 Sales

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BMW Group U.S. Reports December and 2015 Sales
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COMMENTS
  • BMW Group U.S. (BMW + MINI) breaks sales record
  • BMW brand sets new sales record for the year
  • MINI brand sales up 4.3 percent for the year
  • BMW Motorcycle sets sales record for the year

Woodcliff Lake, NJ – January 5, 2016… Sales of BMW brand vehicles in December totaled 34,625 compared to 41,526 vehicles sold in December 2014. For the year, BMW brand is up 1.8 percent on sales of 346,023 compared to 339,738 from last year, breaking last year’s all time sales record.

“The new sales record in 2015 is the third record year in a row for BMW with the numbers further emphasizing the growth of luxury trucks, which are now one-third of BMW sales in the U.S.” said Ludwig Willisch, President and CEO, BMW of North America. “I fully expect our Sports Activity Vehicles to be the key driver of growth in the new year with both demand and availability increasing. As the maker of the Ultimate Driving Machine, the record sales of our high-performance BMW M brand in the U.S. is especially satisfying and we are looking forward to the new M4 GTS and the all-new M2 coming this year.”

To see and hear more of Ludwig Willisch's business perspective, click here.

Of note in 2015:
The BMW X5 set a new sales record with 54,997 sold, nearly 17% more than 2014. The BMW i3 EV in its first full year of sales in the U.S. reached 11,024 sold.
The BMW M brand set a new U.S. sales record with 14,504 cars sold, an increase of 68 percent over 2014.

BMW Group Sales
In total, the BMW Group in the U.S. (BMW and MINI combined) reported December sales of 39,634 vehicles, a decrease of 17.7 percent from the 48,141 vehicles sold in the same month a year ago. At year end, BMW Group (BMW and MINI combined) is up 2.2 percent on sales of 404,537 compared to 395,850 in 2014, a new record for the BMW Group U.S.

MINI Brand Sales
For December, MINI USA reports 5,009 automobiles sold, a decrease of 24.3 percent from the 6,615 sold in the same month a year ago. For the year, MINI USA sales are up 4.3 percent to 58,514 compared to 56,112 in 2014.

BMW Pre-Owned Vehicles
  • Sales of BMW Certified Pre-Owned increased 11.8 percent to 11,176 vehicles compared to the 10,000 vehicles sold in December 2014. For the year, BMW Certified Pre-Owned sales increased 12.5 percent to 115,903 compared to 103,040 in 2014.
  • Total BMW Pre-Owned sales were 19,339 in December 2015, a 12.8 percent increase compared to December 2014.
  • The Total BMW Pre-Owned cars sold in 2015 were 187,169 a 5.0 percent decrease from 2014, due to low availability.

MINI Pre-Owned Vehicles
  • In December, sales of MINI NEXT (certified pre-owned) were 981 vehicles, up 12.0 percent over December 2014. For the year, MINI NEXT (certified pre-owned) sales increased 23.1 percent to 11,621 compared to 9,444 in 2014.
  • Total MINI Pre-Owned sales for December were 2,279, an increase of 9.4 percent from December 2014.
  • Total MINI Pre-Owned sales for 2015 were 26,778, an 8.1 percent increase from 2014.

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      01-05-2016, 03:05 PM   #2
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Awesome! Great job in sales
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      01-05-2016, 03:22 PM   #3
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What happened to the 3? LCI, production related, or a wake up call?
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      01-05-2016, 03:23 PM   #4
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Results look awful -- what am I missing?

How does Audi and MB compare?
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      01-05-2016, 03:28 PM   #5
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Results look pretty mixed wonder what profit margins are like. Given the size of the investment those i3 sales don't look great?
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      01-05-2016, 03:30 PM   #6
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Not bad for the year, awful for the month of December though. Wonder why that is.
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      01-05-2016, 03:31 PM   #7
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The BMW I3 LOOKS LIKE A FAT FROG NO WONDER IT DID BAD ON SALES.:
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      01-05-2016, 03:32 PM   #8
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Interesting also to see the AMG numbers vs M
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      01-05-2016, 03:41 PM   #9
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Nice to see my count matters.
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      01-05-2016, 03:48 PM   #10
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December hit hard baby
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Quote:
Originally Posted by bimmerjph View Post
Quote:
Originally Posted by SCOTT26 View Post
BMW have tapped into this by mirroring typical BMW dynamics and steering communication within the new UKL cars.
You mean massive body roll, a steering system that is not connected to the front wheels, and the engine note played through the speaker system?!?!?!?!
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      01-05-2016, 04:00 PM   #11
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Mercedes saw a similar trend for Dec

http://www.prnewswire.com/news-relea...300199502.html

Iro of the 3/4 looks like Bmw sold 2 of them for every 1 C class sold. (Ytd)

That's domination
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      01-05-2016, 04:04 PM   #12
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Audi saw a similar trend for Dec

http://www.autospies.com/images/user...er%20Sales.JPG

Iro the 3/4 series looks like Bmw sold just over 3 of them for every one A4/5 sold. (Ytd)

That's annihilation
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      01-05-2016, 04:24 PM   #13
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Interesting... BMWNA was offering 0.9% financing on some models as of yesterday, but now they are all up to 2.92%.
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      01-05-2016, 04:25 PM   #14
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The BMW M brand set a new U.S. sales record with 14,504 and record BMW sales of 346,023 ... wow.. just 4 percent of sales are M cars..
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      01-05-2016, 04:28 PM   #15
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Quote:
Originally Posted by s0ul
Nice to see my count matters.
Exactly...glad I could help out too!
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      01-05-2016, 04:30 PM   #16
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Quote:
Originally Posted by bandwagn View Post
What happened to the 3? LCI, production related, or a wake up call?
Wake up call. People aren't rushing out and throwing down $50k+ for a 328, which is what any decently optioned 328 would cost.

Look at BMW's sales history and the 3er is going the way of the Z4. The Z4 used to be a rather affordable, good driving luxury roadster. They moved it 'upmarket' and sales tanked (Then blamed it on people not wanting roadsters instead of their sales tactics).

Now, they have done something similar to one of their biggest cash cows (3er). They have moved it upmarket (along with many other luxury car brands), and sales have slid quite a bit.


Could it also be that the 400 variants of the 3/4 are turning it into a fashion trend that people just don't want to buy anymore?
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      01-05-2016, 04:32 PM   #17
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Quote:
Originally Posted by M3 Adjuster
The BMW M brand set a new U.S. sales record with 14,504 and record BMW sales of 346,023 ... wow.. just 4 percent of sales are M cars..
Someone wanted to compare AMG sales to M sales, AMG sold 17,456, a 150% increase over last year

We should note that there is no competitor for the AMG GT, GLS AMG, S AMG, G WAgen AMG and I am sure there are a couple I missed so not exactly apples to apples
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      01-05-2016, 04:37 PM   #18
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Quote:
Originally Posted by bavarian19
Quote:
Originally Posted by bandwagn View Post
What happened to the 3? LCI, production related, or a wake up call?
Wake up call. People aren't rushing out and throwing down $50k+ for a 328, which is what any decently optioned 328 would cost.

Look at BMW's sales history and the 3er is going the way of the Z4. The Z4 used to be a rather affordable, good driving luxury roadster. They moved it 'upmarket' and sales tanked (Then blamed it on people not wanting roadsters instead of their sales tactics).

Now, they have done something similar to one of their biggest cash cows (3er). They have moved it upmarket (along with many other luxury car brands), and sales have slid quite a bit.


Could it also be that the 400 variants of the 3/4 are turning it into a fashion trend that people just don't want to buy anymore?
Your views are inconsistent with the sales numbers especially when you compare to the competition
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      01-05-2016, 04:46 PM   #19
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Quote:
Originally Posted by 300hp View Post
Your views are inconsistent with the sales numbers especially when you compare to the competition
BMW has always led the competition in terms of MB/Audi, so that comparison is nothing new.

What BMW has done was always on the upper end of segment costs. 3 series equally optioned to its competitors was always the most costly. From 2004-current, their price increases have always kept them more costly than equivalent C and A4.

I am not saying BMW are losing customers to other brands. By jacking up the price, people are more likely to hold on to cars longer, and not turnover at the rate they used to.

How many people are return customers at BMW? A lot I bet. Of those return customers, I would like to see how many are holding on to their cars longer with the higher new car prices.
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      01-05-2016, 04:52 PM   #20
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A quick comparison

3/4 series 150,000
C class 86,000
Lexus IS/RC 60,000
Infiniti Q50/60/40. 55,000
Audi A4/5 50,000
ATS 30,000

These are rounded numbers so I am off by a couple of thousands, sue me
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      01-05-2016, 05:18 PM   #21
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Quote:
Originally Posted by bandwagn View Post
What happened to the 3? LCI, production related, or a wake up call?
Look at 4 Series sales. The 4 Series Gran Coupe stole some sales from the 3 Series sedan.
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      01-05-2016, 08:47 PM   #22
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Well it looks like for the fourth consecutive year, BMW takes home the sales crown in North America. I honestly was expecting Mercedes to walk away with the CLA and the W205 C-Class in the last quarter of the year.
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