F30POST
F30POST
2012-2015 BMW 3-Series and 4-Series Forum
BMW Garage BMW Meets Register Search Today's Posts Mark Forums Read
BMW 3-Series and 4-Series Forum (F30 / F32) | F30POST > BIMMERPOST Universal Forums > General BMW News and Cars Discussion > BMW iNext to Serve as Brand Flagship, But Not Until 2021
GetBMWParts
Post Reply
 
Thread Tools Search this Thread
      05-12-2016, 02:03 PM   #1
Jason
Administrator
Jason's Avatar
United_States
12573
Rep
18,736
Posts

Drives: F80 M3
Join Date: Mar 2005
Location: USA

iTrader: (0)

BMW iNext to Serve as Brand Flagship, But Not Until 2021

BIMMERPOST NEWS
BMW iNext to Serve as Brand Flagship in 2021
67
COMMENTS
Name:  8802-61-6V-BMW-i8_03.jpg
Views: 7188
Size:  127.8 KB

BMW has not done much with its BMWi sub-brand since the i3 and i8 were introduced, and the next innovative i model will not come until 2021.

According to Bloomberg: BMW AG's response to the challenge posed by Tesla Motors Inc. will be ready in 2021, years after Audi and Mercedes-Benz plan to roll out their own long-range electric vehicles.

With Tesla planning to enter the mainstream of the luxury-car market with the Model 3 next year, BMW is bringing out the iNext, which will supplant the 7-Series sedan as the brand’s flagship model. The vehicle will come eight years after introducing the squat electric-powered i3 city car in 2013.

The iNext will be "our new innovation driver, with autonomous driving, digital connectivity, intelligent lightweight design, a totally new interior and ultimately bringing the next generation of electro-mobility to the road," Chief Executive Officer Harald Krueger said Thursday at the annual shareholders meeting of the 100-year-old company. “We have always stressed that our centenary is a springboard to the future.”

The new model is the centerpiece of BMW’s effort to defend its position in the luxury-car market as changing consumer tastes challenge the German manufacturer’s focus on high-speed Autobahn thrills. BMW is responding to pressure from Tesla and traditional rivals like Daimler AG’s Mercedes as well as the risks posed by Apple Inc.

BMW’s decision to allow eight years to pass since rolling out the i3 follows sluggish sales for the 160 kilometer-range vehicle, which failed to excite customers in the way Tesla’s electric Model 3 sedan has done.

Full article at Bloomberg.

Appreciate 2
      05-12-2016, 02:16 PM   #2
InTheNightKitchen
Ignorance is Bliss?
InTheNightKitchen's Avatar
United_States
38
Rep
437
Posts

Drives: 1 of Many
Join Date: Apr 2008
Location: Connecticut

iTrader: (1)

In a galaxy far, far away...

That just seems so far away, the competition is going to have a strong pivot in the paint by then. I really hope they (can) change the game in 2021.
Appreciate 1
      05-12-2016, 02:16 PM   #3
dimabimmer
Lieutenant Colonel
dimabimmer's Avatar
United_States
100
Rep
1,885
Posts

Drives: '11 E92 M3 ZCP 6MT
Join Date: Apr 2009
Location: Brooklyn to SoHo NYC

iTrader: (0)

Every Tesla sold today is sold at a loss to the company.
__________________
'11 E92 M3 ZCP SG 6MT Tech Sound USB Heat Cloth Aluminium Sunshade
http://www.m3post.com/forums/showthread.php?t=422151
Appreciate 0
      05-12-2016, 02:21 PM   #4
M4chiavellif82
Private First Class
20
Rep
177
Posts

Drives: BEE-EM-DUBLOO M4
Join Date: Feb 2016
Location: Washington DC

iTrader: (0)

Quote:
Originally Posted by dimabimmer View Post
Every Tesla sold today is sold at a loss to the company.
Fuzzy numbers.
Every Tesla sold at a loss.
every Bugatti is sold at a loss.
every Maybach is sold at a loss.

how do companies exist? I must suck at math or business.
Appreciate 0
      05-12-2016, 02:37 PM   #5
gtron
powerhouse
gtron's Avatar
United_States
650
Rep
1,629
Posts

Drives: 2014 Porsche 981 CS
Join Date: Feb 2011
Location: Orange County, CA

iTrader: (1)

Garage List
Why do they have to put "i" in front of everything? Oh yea.... iPhone. My bad, everybody! My bad.
__________________
no signature. except for this one.

Last edited by gtron; 05-12-2016 at 03:09 PM.
Appreciate 4
      05-12-2016, 02:39 PM   #6
julienjj
Private
julienjj's Avatar
Canada
16
Rep
72
Posts

Drives: 135i 6MT
Join Date: May 2015
Location: Canada

iTrader: (0)

Quote:
Originally Posted by M4chiavellif82
Quote:
Originally Posted by dimabimmer View Post
Every Tesla sold today is sold at a loss to the company.
Fuzzy numbers.
Every Tesla sold at a loss.
every Bugatti is sold at a loss.
every Maybach is sold at a loss.

how do companies exist? I must suck at math or business.
That's the best marketing strategy ever. Make the buyer believe they got a lot more value than what they paid for.
Obviously the cars are sold for a profit, but it is reinvested in the business to increase the future revenue generation. I'm probably not teaching you anything tho....
__________________
2008 AW 135i | M-Sport | 235/255 Michelin Pilot Super Sport | BMW Performance exhaust |BMW Performance electronic steering V2 | JB4 G5 + backend flash | Afe S2 intake | E30 mix | Catless Downpipes | N55 mids | Style 269 wheels | CF trunk Lip |

Appreciate 1
      05-12-2016, 02:47 PM   #7
lux
First Lieutenant
United_States
25
Rep
360
Posts

Drives: 2015 M3 F80 dct
Join Date: Jan 2010
Location: SoCal

iTrader: (0)

Sounds like BMW is way behind for EV if we have to wait until 2021. They wasted too much time and effort on their hydrogen cars.
__________________
2015 F80 M3 | AW | SO | DCT | All OEM
2011 e90 M3 | SSII | FR | ZCP | DCT | Full Akra Evo | AngeliBright
Appreciate 0
      05-12-2016, 02:51 PM   #8
dkhm3
Colonel
dkhm3's Avatar
United_States
1021
Rep
2,938
Posts

Drives: 2015 MW M3 2016 LBB X5M
Join Date: Jan 2009
Location: Orange County

iTrader: (0)

Quote:
Originally Posted by dimabimmer View Post
Every Tesla sold today is sold at a loss to the company.
good point.
__________________
Currently:
2015 M3 2016 X5M

Previously:
1999 M3 2002 M3 2005 S4 2007 335i 2008 X5 4.8i 2008 C63 2011 X5 3.5i M SPORT
Appreciate 0
      05-12-2016, 02:58 PM   #9
BMW335iOn18s
Resident BMW Fanboy
BMW335iOn18s's Avatar
United_States
142
Rep
826
Posts

Drives: AW/BLK '15 M235i 6MT | 528/640
Join Date: Jul 2007
Location: Philadelphia, PA

iTrader: (0)

Quote:
Originally Posted by lux
Sounds like BMW is way behind for EV if we have to wait until 2021. They wasted too much time and effort on their hydrogen cars.
I think hydrogen will be the next step after electrification. After all, electric cars still increase emissions, just not tailpipe emissions. It's better to burn hydrogen than electricity produced in ways that cause pollution.
__________________
Appreciate 0
      05-12-2016, 03:01 PM   #10
georgere
Major
georgere's Avatar
United_States
201
Rep
1,253
Posts

Drives: 2016 M3 BSM
Join Date: Dec 2008
Location: Stamford CT

iTrader: (0)

2021 is only 5 years away. I would not expect any break through in auto industry, and moreover from BMW, by then.
Tesla will remain to be the leader in EV area. It looks like Porsche and thus Audi/VW will enter the space successfully but to beat tesla they need to come in with low prices which I do not see happening.
Finally if tesla merges their efforts with someone who has the infrastructure to build cars, they will become unbeatable for decades.
__________________
My 1st love was 2006 BMW 325i Sport + Prem 6MT but I married the 2016 M3 BSM MDCT.
Appreciate 0
      05-12-2016, 03:06 PM   #11
dimabimmer
Lieutenant Colonel
dimabimmer's Avatar
United_States
100
Rep
1,885
Posts

Drives: '11 E92 M3 ZCP 6MT
Join Date: Apr 2009
Location: Brooklyn to SoHo NYC

iTrader: (0)

Quote:
Originally Posted by M4chiavellif82
Quote:
Originally Posted by dimabimmer View Post
Every Tesla sold today, is sold at a loss to the company.
Fuzzy numbers.
Every Tesla sold at a loss.
every Bugatti is sold at a loss.
every Maybach is sold at a loss.

how do companies exist? I must suck at match or business.
Would you care to explain how a Bugatti at a price tag of $1.7 million sold at a loss to a company?
Maybe at a loss to a customer, but not the company.

By the way, my previous comment above on tesla selling their cars at a loss and not profit,- is a fact stated by a reputable financial analyst. Tesla is taking hundreds of thousands of dollars of customer's deposits and gambles on eventually making profit with expansion of their product line.
__________________
'11 E92 M3 ZCP SG 6MT Tech Sound USB Heat Cloth Aluminium Sunshade
http://www.m3post.com/forums/showthread.php?t=422151
Appreciate 1
      05-12-2016, 03:30 PM   #12
frankchn
Enlisted Member
6
Rep
47
Posts

Drives: F33 435i
Join Date: Aug 2015
Location: Bay Area

iTrader: (0)

Quote:
Originally Posted by dimabimmer View Post
Every Tesla sold today, is sold at a loss to the company.
Tesla as a company is losing money because of its R&D / general spending, but on a unit basis (i.e. revenue from each car sold - cost of building the car), each Tesla sold is profitable.

You can see that by looking at their latest financial statements -- there is positive gross profit but a negative net income.
Appreciate 0
      05-12-2016, 03:31 PM   #13
TheBingoBalls
Colonel
Canada
372
Rep
2,797
Posts

Drives: BMW
Join Date: Mar 2011
Location: Toronto, Ontario

iTrader: (1)

Garage List
Quote:
Originally Posted by dimabimmer View Post
Would you care to explain how a Bugatti at a price tag of $1.7 million sold at a loss to a company?
Maybe at a loss to a customer, but not the company.
Each Bugatti Veyron sold didn't lose money for VW, the Veyron project as a whole did. Each Veyron that was sold lowered the cost of the project all the way up to Veyron #450. So when you do the math, total loss over total units sold, it comes to about a loss of $6.25 million/Veyron. If VW were to keep selling Veyron's, they would eventually break even and make profit.

Last edited by TheBingoBalls; 05-12-2016 at 03:37 PM.
Appreciate 0
      05-12-2016, 03:34 PM   #14
Twitch Massacre
Major
Twitch Massacre's Avatar
United_States
198
Rep
1,296
Posts

Drives: 2015 BMW i8
Join Date: Jan 2014
Location: Miami, FL

iTrader: (0)

Garage List
I12 BMW i8  [0.00]
F13 BMW M6  [0.00]
Quote:
Originally Posted by dimabimmer
Quote:
Originally Posted by M4chiavellif82
Quote:
Originally Posted by dimabimmer View Post
Every Tesla sold today, is sold at a loss to the company.
Fuzzy numbers.
Every Tesla sold at a loss.
every Bugatti is sold at a loss.
every Maybach is sold at a loss.

how do companies exist? I must suck at match or business.
Would you care to explain how a Bugatti at a price tag of $1.7 million sold at a loss to a company?
Maybe at a loss to a customer, but not the company.

By the way, my previous comment above on tesla selling their cars at a loss and not profit,- is a fact stated by a reputable financial analyst. Tesla is taking hundreds of thousands of dollars of customer's deposits and gambles on eventually making profit with expansion of their product line.
If I recall correctly VW stated shortly after the launch of the Veyron into the market years ago that each unit was being sold at a price below their cost of manufacture. You might be able to find the article with that information with a quick Google search.
__________________
2015 BMW i8 in Matte Metallic Grey:
H&R Springs
21" ADV.1 ADVNL2 MV2 CS Wheels
Coming Soon:
2016 BMW M4 GTS De-Winged and Bagged on 22s
Appreciate 0
      05-12-2016, 03:45 PM   #15
mkoesel
Moderator
United_States
2450
Rep
17,106
Posts

Drives: 2015 SO/CSAT F80 M3
Join Date: Jun 2006
Location: Canton, MI

iTrader: (1)

Quote:
Originally Posted by dimabimmer View Post
Every Tesla sold today is sold at a loss to the company.
...and a proportionate gain to all mankind.


(I kid! No, really. I am totally neutral on Tesla and electric cars - no opinion or comment one way or the other for the foreseeable future from me. It's just that you left that hanging there and I had to snag it.)

Quote:
Originally Posted by BMW335iOn18s View Post
It's better to burn hydrogen than electricity produced in ways that cause pollution.
But you don't just pull liquid hydrogen out of nowhere. As with electricity, it too must be manufactured/produced somehow. And that process would not be zero emissions either. Plus, my recollection from last I read is that it takes more energy to produce a given quantity of liquid hydrogen than you ultimately get from it.

So either way, you need cleaner processes. But that can evolve over time, in tandem with the vehicles. And once you do finally move all of the emissions from the vehicles to the energy production facility, you can then move slowly toward zero total emissions without ever having to replace those vehicles again (well, I mean they'll eventually wear out sure, but you get me).

Those are just the facts as far as I am aware. I have no opinion on the viability, economical/political forces at play, etc.
__________________
A gen-u-ine BMW eff-eight-zero with them tandem clutches in the transmission and that dad gum sun roof on the top-a da cawr.
Appreciate 0
      05-12-2016, 03:45 PM   #16
SCOTT26
Brigadier General
SCOTT26's Avatar
1728
Rep
4,919
Posts

Drives: Frozen Dark Silver 30 Jahre
Join Date: Jan 2007
Location: WORLDWIDE

iTrader: (0)

The iNext will take its inspiration from the original ideas laid out within the 2009 Vision EfficientDynamics Concept car by being a full four seater.
It will showcase cutting edge Technology as well as design and continue the BMWi philosophy.
It will be shown in conceptual form soon and eventually progress to pre-production concept before arriving as a production car.

In the run up to iNext BMW will introduce Fuel Cell Technology with its partner Toyota in upper echelon models such as the 5er Gran Turismo,X5,X7,7er and 9er.
__________________
Step 1.
Appreciate 0
      05-12-2016, 03:56 PM   #17
-c-
Lieutenant Colonel
-c-'s Avatar
United_States
179
Rep
1,965
Posts

Drives: X5, Cooper S, Z4, i3,
Join Date: May 2010
Location: wheaton, il

iTrader: (5)

Quote:
Originally Posted by gtron
Why do they have to put "i" in front of everything? Oh yea.... iPhone. My bad, everybody! My bad.
Well don't quote me but I remember Reading somewhere that BMW had the names already copyrighted before Apple iPhone as the project had been in the works for over 10 years.

BMW said the "I" stands for innovation if my memory serves me right.
Appreciate 0
      05-12-2016, 04:01 PM   #18
roastbeef
Major General
roastbeef's Avatar
United_States
1718
Rep
6,446
Posts

Drives: E92 M3
Join Date: Nov 2010
Location: Orange County, CA

iTrader: (1)

flagship like the M brand once was?
__________________
Appreciate 4
      05-12-2016, 04:10 PM   #19
Doctor///M
Brigadier General
Doctor///M's Avatar
864
Rep
3,821
Posts

Drives: F80 M3
Join Date: Feb 2012
Location: USA

iTrader: (13)

Garage List
2015 M3  [4.76]
Hard to imagine that doing ED (or any sort of engaged driving) in an iNext will evoke the same emotion as many of BMW's past and current offerings. Maybe I'll come around, most likely not.
__________________
2013 E70 X5M /l\ Space Grey /i\ Full Silverstone Leather /l\ LED Headlights /i\ Comfort Access /l\ HUD
CCA Member
Appreciate 1
      05-12-2016, 04:27 PM   #20
dimabimmer
Lieutenant Colonel
dimabimmer's Avatar
United_States
100
Rep
1,885
Posts

Drives: '11 E92 M3 ZCP 6MT
Join Date: Apr 2009
Location: Brooklyn to SoHo NYC

iTrader: (0)

Quote:
Originally Posted by frankchn
Quote:
Originally Posted by dimabimmer View Post
Every Tesla sold today, is sold at a loss to the company.
Tesla as a company is losing money because of its R&D / general spending, but on a unit basis (i.e. revenue from each car sold - cost of building the car), each Tesla sold is profitable.

You can see that by looking at their latest financial statements -- there is positive gross profit but a negative net income.
Good info, thank you.

Here is the interview, Tesla mentioned on minute 29'30"

__________________
'11 E92 M3 ZCP SG 6MT Tech Sound USB Heat Cloth Aluminium Sunshade
http://www.m3post.com/forums/showthread.php?t=422151
Appreciate 0
      05-12-2016, 05:19 PM   #21
lux
First Lieutenant
United_States
25
Rep
360
Posts

Drives: 2015 M3 F80 dct
Join Date: Jan 2010
Location: SoCal

iTrader: (0)

Quote:
Originally Posted by BMW335iOn18s View Post
I think hydrogen will be the next step after electrification. After all, electric cars still increase emissions, just not tailpipe emissions. It's better to burn hydrogen than electricity produced in ways that cause pollution.
Hydrogen will not be ready for primetime anytime soon. It all comes down to infrastructure. Tesla has invested in a large network of supercharging stations and EV outlets are easily had at many businesses and government buildings. The same can not be said for hydrogen filling stations.

There other point is hydrogen is very costly to produce and transport. There is a lot of energy used to compress/decompress hydrogen for fuel. It is not the ideal solution others make it out to be.
__________________
2015 F80 M3 | AW | SO | DCT | All OEM
2011 e90 M3 | SSII | FR | ZCP | DCT | Full Akra Evo | AngeliBright
Appreciate 0
      05-12-2016, 05:25 PM   #22
X3paul
Banned
96
Rep
482
Posts

Drives: E9 CSi, Z4M coup, E65 730d, E4
Join Date: Apr 2014
Location: UK

iTrader: (0)

I have been a critic of bmw in the past for putting out tech that wasnt ready (runflats, eps,etc) so I agree that if not ready wait until it is but 2021?? 5 years?? In this day and age?? RIP Bmw i. It was great knowing you. I will keep my i3 (2017 september delivery in Munchen hopefully) as a reminder of better days.
Appreciate 0
Post Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off


All times are GMT -4. The time now is 12:16 PM.




f30post
Powered by vBulletin® Version 3.7.0
Copyright ©2000 - 2018, Jelsoft Enterprises Ltd.
1Addicts.com, BIMMERPOST.com, E90Post.com, F30Post.com, M3Post.com, ZPost.com, 5Post.com, 6Post.com, 7Post.com, XBimmers.com logo and trademark are properties of BIMMERPOST