F30POST
F30POST
2012-2015 BMW 3-Series and 4-Series Forum
BMW Garage BMW Meets Register Search Today's Posts Mark Forums Read
BMW 3-Series and 4-Series Forum (F30 / F32) | F30POST > 2012-2019 BMW 3 and 4-Series Forums > General F30 Sedan / F32 Coupe / F36 Gran Coupe Forum > A Look Ahead at BMW F30 3 Series Launch Ad Campaign
GTB Performance
Post Reply
 
Thread Tools Search this Thread
      10-24-2011, 08:30 AM   #1
Jason
Administrator
 
Jason's Avatar
 
Drives: E90 M3
Join Date: Mar 2005
Location: USA

Posts: 16,488
iTrader: (0)

Cool A Look Ahead at BMW F30 3 Series Launch Ad Campaign

BIMMERPOST NEWS
A Look Ahead at BMW F30 3 Series Launch Ad Campaign
39
COMMENTS
Name:  P90085653.jpg
Views: 16686
Size:  164.8 KB

The campaign for the new BMW 3 Series. Sporting passion is the central theme.

24.10.2011

Munich . The sixth generation of the BMW 3 Series [official info] celebrated its début in Munich last Friday. The whole world was able to attend the presentation in the BMW plant and BMW Welt live, via Facebook. The BMW Group's most important volume model will be taking off at the beginning of February 2012. The launch campaign for the new BMW 3 Series underlines the sportily dynamic positioning of the vehicle, coupled with maximum efficiency and impressive design. Across all sales channels, the campaign consistently shows sportiness and passion as the central themes.

The first online measures can already be viewed at www.bmw.com and www.facebook.com/bmw. The online description on the BMW website provides all the information about the vehicle. Alongside details about the design of the vehicle, handling, efficiency, comfort and safety, the BMW lines are also presented. The new BMW 3 Series saloon is appearing initially in the BMW lines Sport, Luxury and Modern. In a BMW TV special, exterior and interior designers explain every facet of the vehicle. On Facebook, the new BMW 3 Series can be individually configured in the three equipment lines, paint colours and wheel rim design and can be viewed in a 360-degree image. The configured vehicle can then be posted and shared with friends.

The worldwide campaign will also start in print media and TV at the beginning of February. "With the campaign for the launch of the new BMW 3 Series, we have created a concept that is consistent through all the channels and offers our markets plenty of possibilities for adaptation", says Andreas-Christoph Hofmann, Head of BMW Brand Communication. "The launch campaign also integrates the fully hybrid model BMW ActiveHybrid 3, which will be appearing in the market in autumn 2012, and shows the connection between the sporty character and outstanding efficiency through the new combustion engines through to the innovative BMW ActiveHybrid drive technology".

The print advertisements, which also focus on the theme of sporting passion, work with a dynamic, artistic approach in the visual language and pick up the sporting spirit in the text too. With "VERSUS", a term that is taken directly from the world of sport, the adverts humorously underline the functions of the new BMW 3 Series.

The photographer for the print campaign is the German photographic artist Hubertus Hamm.

The TV spot shows the BMW 3 Series in emotional scenarios from various sporting disciplines. In addition to the new London Olympic Stadium, the world-class biathlete Natalie Björndalen and BMW's future DTM involvement also have a part to play. A particular highlight of the spot is the music: Billy Idol's "Dancing with myself" provides the perfect musical backdrop.

The creative agency for the central campaign is Interone, Munich.

Name:  P90085649.jpg
Views: 14845
Size:  177.7 KB




Name:  P90085648.jpg
Views: 14953
Size:  182.8 KB




Name:  P90085651.jpg
Views: 14867
Size:  184.3 KB




Name:  P90085650.jpg
Views: 14653
Size:  183.7 KB




Name:  P90085652.jpg
Views: 14755
Size:  175.1 KB




Name:  P90085653.jpg
Views: 16686
Size:  164.8 KB




Name:  P90085654.jpg
Views: 14650
Size:  212.6 KB




Name:  P90085655.jpg
Views: 14404
Size:  183.0 KB




Name:  P90085656.jpg
Views: 14402
Size:  235.3 KB




Name:  P90086247.jpg
Views: 14356
Size:  176.9 KB




Name:  P90086248.jpg
Views: 14408
Size:  198.0 KB


Jason is offline   United_States
0
Reply With Quote
      10-24-2011, 09:34 AM   #2
sahyoun
Lieutenant
 
sahyoun's Avatar
 
Drives: E92 jb4 e85 335i
Join Date: Jul 2010
Location: Bay Area, California

Posts: 505
iTrader: (0)

...cool
sahyoun is offline   Lebanon
0
Reply With Quote
      10-24-2011, 09:34 AM   #3
BMWI6
Major
 
BMWI6's Avatar
 
Drives: 335is
Join Date: Feb 2008
Location: Miami, Fl

Posts: 1,322
iTrader: (2)

awesome!
__________________
If everything seems under control, then you aren't going fast enough"
BMWI6 is offline   Colombia
0
Reply With Quote
      10-24-2011, 10:05 AM   #4
ibarry92
Second Lieutenant
 
Drives: 2010 BMW 328xi
Join Date: Mar 2011
Location: North America

Posts: 243
iTrader: (0)

To be honest. The more I see it, the more it grows on me.
ibarry92 is offline  
0
Reply With Quote
      10-24-2011, 10:15 AM   #5
ap47
Captain
 
ap47's Avatar
 
Drives: E92 335i
Join Date: Apr 2010
Location: Canada

Posts: 704
iTrader: (6)

Quote:
Originally Posted by ibarry92 View Post
To be honest. The more I see it, the more it grows on me.
+1

So much more aggressive at the front.
ap47 is offline   Canada
0
Reply With Quote
      10-24-2011, 10:40 AM   #6
bugmcw
class clown
 
Drives: 2007 e92 335i Space Gray/Blk
Join Date: Sep 2010
Location: Chas, SC

Posts: 466
iTrader: (1)

Quote:
Originally Posted by ibarry92 View Post
To be honest. The more I see it, the more it grows on me.
I want so bad to like it, but I just don't. Not at all. Not one bit.
bugmcw is offline   United_States
0
Reply With Quote
      10-24-2011, 10:49 AM   #7
atown88
Major
 
atown88's Avatar
 
Drives: e90
Join Date: Apr 2010
Location: Seattle

Posts: 1,442
iTrader: (0)

Quote:
Originally Posted by ibarry92 View Post
To be honest. The more I see it, the more it grows on me.
+2. Especially looking at the Blue Msport one on the top of this page. Ohhwee..
atown88 is offline   United_States
0
Reply With Quote
      10-24-2011, 10:55 AM   #8
Bimmerlover76
Captain
 
Bimmerlover76's Avatar
 
Drives: 2009 335i Coupe
Join Date: Oct 2011
Location: Kalamazoo, MI

Posts: 599
iTrader: (0)

Quote:
Originally Posted by Liang View Post
+1

So much more aggressive at the front.
+1

It is, but I definitely would only go for the M-sport or sport line. The luxury and modern lines have too much needless plastic up there. It has a very, very slight tang of... Pontiac... dun dun dun!!!

Part of me misses the old dash setup and the subtle curves, and the simplicity of it all. It was a classy design. The new one is very nice, but it is borderline cheeky and overdone. Just an opinion of course.

Bimmerlover76 is offline   United_States
0
Reply With Quote
      10-24-2011, 10:59 AM   #9
wilstave
Legend
 
wilstave's Avatar
 
Drives: 2014 M Performance 335i
Join Date: Oct 2009
Location: Toronto

Posts: 195
iTrader: (0)

Quote:
Originally Posted by bugmcw View Post
I want so bad to like it, but I just don't. Not at all. Not one bit.
absolutely agree...there is something just so unappealing about the proportions on this model....I hope the coupe can impress a bit better....I'm curious to see how the M3 ends up looking but as of right now, I'm completely turned off....as much as I don't want to be....sigh
wilstave is offline   Canada
0
Reply With Quote
      10-24-2011, 11:16 AM   #10
DaveL
Banned
 
Drives: 2010 335 coupe msport
Join Date: May 2010
Location: Darien CT.

Posts: 970
iTrader: (0)

It's okay but still say it looks more like a mid cycle refresh only kind of bloated. Eh nothing to get overly excited about.
DaveL is offline  
0
Reply With Quote
      10-24-2011, 11:29 AM   #11
Justin Spelman
Private
 
Drives: Waiting on next M3
Join Date: May 2011
Location: Cali

Posts: 89
iTrader: (0)

No surprise all the haters are current 3 series owners. I'd bet that to most objective viewers the f30 looks better than the e90 in almost every way.
Justin Spelman is offline  
0
Reply With Quote
      10-24-2011, 11:36 AM   #12
sward
Private First Class
 
sward's Avatar
 
Drives: X5 M50D F15 and 116d F20
Join Date: May 2005
Location: Stockholm, Sweden

Posts: 164
iTrader: (0)

Is this the cars from the spypics som month ago where we first saw the unmasked F30?
sward is offline   Sweden
0
Reply With Quote
      10-24-2011, 11:38 AM   #13
Jason
Administrator
 
Jason's Avatar
 
Drives: E90 M3
Join Date: Mar 2005
Location: USA

Posts: 16,488
iTrader: (0)

Quote:
Originally Posted by sward View Post
Is this the cars from the spypics som month ago where we first saw the unmasked F30?
Yes, same model - http://www.f30post.com/forums/showthread.php?t=572138
__________________
Check on the Latest BMW News
Become a fan of Bimmerpost Facebook
Follow us on Bimmerpost Twitter
Subscribe to Bimmerpost Youtube Channel

Jason is offline   United_States
0
Reply With Quote
      10-24-2011, 11:45 AM   #14
Jackbmw
Private First Class
 
Jackbmw's Avatar
 
Drives: BMW 335i E91 RWD 6AT 2011
Join Date: Jun 2005
Location: Europe

Posts: 135
iTrader: (0)

The only thing I do not about the new 3 Series is the shape of its bonnet when looking on the side of the car. I know that it is caused by the new pedestrians safety regulations but I do like it at all. The Z4 has the similar bonnet line but in a roadster it looks quite good. In the 3 Series it definitely doesn't. The nose and the bonnet of E90 were so nice...
Jackbmw is offline   Switzerland
0
Reply With Quote
      10-24-2011, 11:52 AM   #15
sward
Private First Class
 
sward's Avatar
 
Drives: X5 M50D F15 and 116d F20
Join Date: May 2005
Location: Stockholm, Sweden

Posts: 164
iTrader: (0)

Quote:
Originally Posted by Jason View Post
I can only see the licenseplate on one car and it is not the same. Do they change it in Photoshop for any reason or is it from a different photoshoot?
__________________
/Fredrik Swärd
BMW X5 M50d -14 (F15),BMW 116d -13 (F20)
Sold: X5 3.0D -10 (E70), M3 -10 (E93), 320DX -10 (E91), 320D M -08 (E91), X3 3.0D -07 (E83), 335 -07 (E92), 325 -05 (E90), 320 M -02 (E46), 318 M -00 (E46), 320 CiA -93 (E36), 318 -89 (E30)
sward is offline   Sweden
0
Reply With Quote
      10-24-2011, 12:01 PM   #16
Piotr74656
Private
 
Piotr74656's Avatar
 
Drives: E92 335i and E38 740iL
Join Date: Dec 2008
Location: San Francisco

Posts: 61
iTrader: (0)

Quote:
Originally Posted by Justin Spelman View Post
No surprise all the haters are current 3 series owners. I'd bet that to most objective viewers the f30 looks better than the e90 in almost every way.
Of course all the haters here are 3 series owners, it is a 3 series forum after all. I personally do not like the design and feel that the new 3 series has lost some of its class and is becoming increasingly more youth oriented. There is nothing wrong with that but being almost 30 years old now, I do not see myself buying another 3 series in the future. I will most likely replace my e92 with the F10 M5 or a Panamera. That's just my 2 cents.
Piotr74656 is offline   United_States
0
Reply With Quote
      10-24-2011, 12:28 PM   #17
90degreeman
Private First Class
 
Drives: Crappy 2001 Accord
Join Date: Oct 2011
Location: Universe

Posts: 173
iTrader: (0)

I just used the Facebook configurator and it lets you chose 18" double spoke wheels that come with Sports version while configurating the regular base model. If this is true, I am happy
90degreeman is offline  
0
Reply With Quote
      10-24-2011, 02:25 PM   #18
shanecarmaster1
Lieutenant
 
shanecarmaster1's Avatar
 
Drives: e90 325i, F01 750Li, e38 740i
Join Date: Aug 2009
Location: New Jersey

Posts: 531
iTrader: (0)

Does anyone notice how far up on the tachometer 3 is? I notice little crap like that and I enjoyed having 3.75 at the top for so many years in my BMWs. 1 is practically where 2 should be!
__________________
A BMW can be described in one simple, yet true statement, "From the outside you don't understand, from the inside you can't explain." How true is THAT?!
shanecarmaster1 is offline   United_States
0
Reply With Quote
      10-24-2011, 02:37 PM   #19
Red Bread
Brigadier General
 
Drives: My wife's car
Join Date: Oct 2008
Location: Dallas, TX

Posts: 4,246
iTrader: (0)

Garage List
Quote:
Originally Posted by shanecarmaster1 View Post
Does anyone notice how far up on the tachometer 3 is? I notice little crap like that and I enjoyed having 3.75 at the top for so many years in my BMWs. 1 is practically where 2 should be!
Interesting. It appears that there's an indicator below 0 for the auto start/stop function. I wonder if US cars will continue not to have that and will have a different layout?
Red Bread is online now   United_States
0
Reply With Quote
      10-24-2011, 03:29 PM   #20
bimmer_335
Captain
 
Drives: 335i Coupe
Join Date: Jul 2009
Location: Plano, TX

Posts: 791
iTrader: (1)

Quote:
Originally Posted by Piotr74656 View Post
I personally do not like the design and feel that the new 3 series has lost some of its class and is becoming increasingly more youth oriented. There is nothing wrong with that but being almost 30 years old now, I do not see myself buying another 3 series in the future. I will most likely replace my e92 with the F10 M5 or a Panamera. That's just my 2 cents.
I hope that they do a better job with F32. I'm in the same age group as you're, but the way i think is this... unless you have two kids (5+) or above 40, you dont belong in a F10.
bimmer_335 is offline  
0
Reply With Quote
      10-24-2011, 03:55 PM   #21
kinan_sleiman2006
Lieutenant
 
kinan_sleiman2006's Avatar
 
Drives: BMW X3
Join Date: Sep 2007
Location: Syria-Tartous-Banias-po box299

Posts: 572
iTrader: (0)

that"s coooooool
kinan_sleiman2006 is offline   Syria
0
Reply With Quote
      10-24-2011, 03:56 PM   #22
Piotr74656
Private
 
Piotr74656's Avatar
 
Drives: E92 335i and E38 740iL
Join Date: Dec 2008
Location: San Francisco

Posts: 61
iTrader: (0)

Quote:
Originally Posted by bimmer_335 View Post
I hope that they do a better job with F32. I'm in the same age group as you're, but the way i think is this... unless you have two kids (5+) or above 40, you dont belong in a F10.
I don't know..., I live in San Francisco where majority of 3 series drivers are kids and that makes the car much less appealing to me but the F10 on the other hand is very classy and I can defiantly see myself driving one. Like I mentioned in my original post though, that is just my opinion.
Piotr74656 is offline   United_States
0
Reply With Quote
Post Reply

Bookmarks

Tags
2012 3-series, 2013 3-series, bmw 2012 3 series, bmw 2013 3 series, bmw 3 series forum, bmw 3 series forums, bmw f30, bmw f30 3-series, bmw f30 forum, bmw f30 forums, bmw f30 m sport, bmw f30 video, bmw f30 videos, f30 3 series bmw, f30 3 series forums, f30 3 series video, f30 3 series videos, f30 3-series, f30 3-series forum, f30 bmw, f30 bmw 3 series, f30 m sport, f30 video, f30 videos

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump


All times are GMT -5. The time now is 10:03 PM.




f30post
Powered by vBulletin® Version 3.7.0
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
1Addicts.com, BIMMERPOST.com, E90Post.com, F30Post.com, M3Post.com, ZPost.com, 5Post.com, 6Post.com, 7Post.com, XBimmers.com logo and trademark are properties of BIMMERPOST