F30POST
F30POST
2012-2015 BMW 3-Series and 4-Series Forum
BMW Garage BMW Meets Register Search Today's Posts Mark Forums Read
BMW 3-Series and 4-Series Forum (F30 / F32) | F30POST > 2012-2019 BMW 3 and 4-Series Forums > Photo, Video, Media Gallery, Journals > Six New Ad Spots Feature BMW 3 Series F30 Technologies. Two to Air During Super Bowl
Extreme Power House
Post Reply
 
Thread Tools Search this Thread
      02-03-2012, 02:29 AM   #1
Jason
Administrator
United_States
6569

 
Jason's Avatar
 
Drives: E90 M3
Join Date: Mar 2005
Location: USA


Posts: 16,621
iTrader: (0)

Six New Ad Spots Feature BMW 3 Series F30 Technologies. Two to Air During Super Bowl

BIMMERPOST NEWS
Six New Ad Spots Feature BMW 3 Series F30 Technologies. Two to Air During Super Bowl
75
COMMENTS

Six new commercials have been released by BMW for the 2012 F30 3 Series sedan. The ads use humor to showcase some of the F30's technologies - heated steering wheel, email voice dictation, handless automatic trunk opening, memory seats, side view cameras, and keyless entry.

PRESS RELEASE + Expand

BMW of North America Unveils Six Playful Digital Shorts as Part of National Advertising Campaign Launching the All-New BMW 3 Series

03.02.2012

Two Shorts to Appear in Ads During Super Bowl XLVI — One in the New York Tri-State Area, Another in the Southern California Los Angeles Region

Woodcliff Lake, NJ – February 2, 2012…BMW of North America today unveiled a series of six playful digital shorts as part of a new national advertising campaign in support of the launch of the all-new BMW 3 Series Sedan, which goes on sale February 11. Two of the shorts will also air in ads during Super Bowl XLVI: one entitled “The Big Grab,” in the New York Tri-State area; and the second, “The Close Call,” in the Southern California Los Angeles Region.

Created by Kirschenbaum, Bond, Senecal + Partners, the national program features a series of six 15 and 30 second digital shorts that playfully illustrate some of the many new technologies that have been integrated into the all-new BMW 3 Series. For example, “The Perfect Seat,” illustrates how an odd couple — a driver and his much-taller companion — can share the driver’s seat thanks to driver’s seat memory.

Beginning Monday, February 7, select digital shorts will begin airing online at sites including NBC.com, ABC.com and Hulu. All of the content, including the Super Bowl spots “The Close Call” and “The Big Grab,” where a heated steering wheel saves the day when a group of freezing friends hop into the car, can be viewed online at www.youtube.com/bmwusa.

“The BMW 3 Series is the global benchmark for a sports sedan,” said Dan Creed, Vice President of Marketing, BMW of North America. “With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire.”















Appreciate 0
      02-03-2012, 02:49 AM   #2
alexanderlt
Enlisted Member
3

 
Drives: 2008 BMW 535i
Join Date: Oct 2009
Location: So Cal


Posts: 37
iTrader: (0)

LOL.. Steering wheel one was the funniest!
Appreciate 0
      02-03-2012, 03:02 AM   #3
nenadbogar
First Lieutenant
Serbia
15

 
Drives: e92 330d
Join Date: Sep 2010
Location: Serbia


Posts: 325
iTrader: (1)

hehe i love the ads. didnt know about the handsfree trunk opener. thats cool
__________________
E92 330d
Appreciate 0
      02-03-2012, 03:03 AM   #4
SomeRandomer123
Colonel
England
169

 
SomeRandomer123's Avatar
 
Drives: F30 328i Luxury - Sport Auto
Join Date: May 2011
Location: Lancashire, North West England, UK


Posts: 2,562
iTrader: (0)

Hahaha I liked the mum one best! Or "mom" if you're American at home.
__________________

Gone: 2006 BMW E60 520d SE 6MT
Gone: 2009 BMW E90-LCI 330d SE 6MT
Current: 2012 F30 328i Luxury 8AT
My 328i initial thoughts + media!http://www.f30post.com/forums/showthread.php?t=712673
Appreciate 0
      02-03-2012, 03:13 AM   #5
wannabe
Second Lieutenant
14

 
wannabe's Avatar
 
Drives: 2008 BMW 335i e93 6MT
Join Date: May 2005
Location: Az


Posts: 204
iTrader: (0)

Keyless entry. For when you're carrying two babies.
Appreciate 0
      02-03-2012, 03:15 AM   #6
wannabe
Second Lieutenant
14

 
wannabe's Avatar
 
Drives: 2008 BMW 335i e93 6MT
Join Date: May 2005
Location: Az


Posts: 204
iTrader: (0)

Quote:
Originally Posted by alexanderlt View Post
LOL.. Steering wheel one was the funniest!
That one was kind of weird. I was thinking they would show off rear heated seats.
Appreciate 0
      02-03-2012, 03:16 AM   #7
wannabe
Second Lieutenant
14

 
wannabe's Avatar
 
Drives: 2008 BMW 335i e93 6MT
Join Date: May 2005
Location: Az


Posts: 204
iTrader: (0)

Quote:
Originally Posted by nenadbogar View Post
hehe i love the ads. didnt know about the handsfree trunk opener. thats cool
There is noooooo way that is going to work that well.
Appreciate 0
      02-03-2012, 03:19 AM   #8
uhn2000
Big K...
Canada
41

 
uhn2000's Avatar
 
Drives: FerrariFF
Join Date: Jan 2008
Location: Toronto, Ontario


Posts: 1,631
iTrader: (0)

This is the kind of ad campaigns that BMW was missing - love how they include the features with the ultimate DM slogan. Very slick!
__________________
Prancing horse..
Appreciate 0
      02-03-2012, 03:42 AM   #9
BMWPower06
A^M=G is nothing w/o the Power of ///M
United_States
62

 
BMWPower06's Avatar
 
Drives: ///M5 & ///M3
Join Date: Jan 2007
Location: Washington D.C.


Posts: 1,764
iTrader: (0)

Send a message via AIM to BMWPower06
lol love em!
__________________
Indianapolis Red BMW ///M5
Appreciate 0
      02-03-2012, 03:51 AM   #10
Saphirschwarz
Lieutenant
Belgium
19

 
Saphirschwarz's Avatar
 
Drives: F32 428i Glacier/Goldbrown
Join Date: Jan 2011
Location: Liège, Belgium


Posts: 487
iTrader: (0)

meh... half lame / half bit funny...
__________________
Appreciate 0
      02-03-2012, 04:07 AM   #11
M3 Adjuster
Brigadier General
47

 
Drives: 1988 M3 gone .. 1M HERE!!
Join Date: Mar 2008
Location: Dallas, Tx


Posts: 3,541
iTrader: (0)

Quote:
Originally Posted by wannabe View Post
That one was kind of weird. I was thinking they would show off rear heated seats.

Me too! all five others were much better

The kid running around the car was my fave
__________________
Lone Star BMW CCA Chapter president, Chief Driving Instructor
Appreciate 0
      02-03-2012, 04:25 AM   #12
acorradi87
Enlisted Member
0

 
Drives: 2008 550i M sport
Join Date: Oct 2009
Location: Emeryville, CA


Posts: 35
iTrader: (0)

Nice to see they got rid of that 'JOY' crap.
Appreciate 0
      02-03-2012, 04:52 AM   #13
Diver
Colonel
United_States
77

 
Diver's Avatar
 
Drives: Black '12 135i DCT PPK Msport
Join Date: Nov 2010
Location: Texas


Posts: 2,807
iTrader: (0)

In Houston, I don't need heated anything, but at least BMW air conditioning works great. The electronic gadgets don't do anything for me, but greatly improved fuel economy is very nice.
__________________
Appreciate 0
      02-03-2012, 04:54 AM   #14
Sonnig
Private First Class
10

 
Drives: F20 118i Sport
Join Date: Nov 2011
Location: Hong Kong


Posts: 133
iTrader: (0)

Never expected BMW to take a humorous approach to showcase the new 3er. It's fun, and probably draw more attention to the new features.
But I still prefer a cool ad for a Bimmer. (like one of those mission impossible trailers)
Appreciate 0
      02-03-2012, 06:41 AM   #15
Zirenz2006
Brigadier General
United_States
101

 
Zirenz2006's Avatar
 
Drives: 12' F30 328i Sport Line
Join Date: Aug 2006
Location: US - RI


Posts: 3,255
iTrader: (0)

Quote:
Originally Posted by wannabe View Post
There is noooooo way that is going to work that well.
I tried it on a 528i and was surprised at how well it did work.
__________________
Current: F30 328i Sport Line Sapphire Black|Black-red

Retired: '09 E90 335i M-Sport AW|Oyster, '07 E92 335i Graphite|Saddle, '05 E60 545i TiAg|Black, '01 E46 325i Jet Black|Black
Appreciate 0
      02-03-2012, 06:48 AM   #16
WULFFZA
Lieutenant
United_States
23

 
WULFFZA's Avatar
 
Drives: 2011 E90 335i M-Sport 6MT
Join Date: Apr 2010
Location: SoCal


Posts: 414
iTrader: (0)

I wonder how much superbowl ad time they bought? I like the new approach, adding humor, rather than insult like 335d did, or joy. Everyone knows it's a serious sports sedan, what the 3 was missing was gizmos that Americans, in general, are all about when comparing new cars and the E90 was spartan on interior style and options. It's still missing one feature I would like to option - ventilated seat package.
__________________
2011 E90 335i M-Sport 6MT Alpine white - saddle brown
2005 Toyota 4Runner 4WD Sport Edition Silver
Appreciate 0
      02-03-2012, 07:36 AM   #17
summall
Second Lieutenant
Canada
5

 
summall's Avatar
 
Drives: BMW E90
Join Date: Dec 2011
Location: Ontario


Posts: 228
iTrader: (0)

LOL. I like the handsfree trunk ad. Cute dog.
Appreciate 0
      02-03-2012, 07:39 AM   #18
Falafel Combo
I can't heel toe!
United_States
133

 
Falafel Combo's Avatar
 
Drives: 6MT 335i M-Sport
Join Date: May 2011
Location: Northeast USA


Posts: 3,402
iTrader: (3)

Garage List
2013 f30 335i  [5.00]
2012 e92 M3  [5.00]
2013 f30 335i  [4.75]
2006 e90 330i  [5.00]
2003 e46 330xi  [4.00]
Sad. The new marketing slogan may as well say: We only make, one thing: The ultimate Toyota Corolla for young professionals and newly affluent families.

What happened to the ultimate driving machine? What does hands free trunk opening have anything to do with an ultimate driving machine? Reading texts? Comfort access? Cool and all, but too pedestrian and soccer-mommy oriented marketing for a brand that claims to make "ultimate driving machines".
__________________
e90
f30
e92 ///M

f30
f80 ///M
Appreciate 0
      02-03-2012, 08:05 AM   #19
buit9110
12.81 at 108.29 mph
United_States
2

 
buit9110's Avatar
 
Drives: 2007 335i sedan SG
Join Date: Jan 2010
Location: Wellington, FL


Posts: 122
iTrader: (1)

Quote:
Originally Posted by shicobico
Sad. The new marketing slogan may as well say: We only make, one thing: The ultimate Toyota Corolla for young professionals and newly affluent families.

What happened to the ultimate driving machine? What does hands free trunk opening have anything to do with an ultimate driving machine? Reading texts? Comfort access? Cool and all, but too pedestrian and soccer-mommy oriented marketing for a brand that claims to make "ultimate driving machines".
+1
Appreciate 0
      02-03-2012, 08:50 AM   #20
Shuttlegoose
First Lieutenant
15

 
Drives: Evolution
Join Date: Jul 2010
Location: Philly


Posts: 310
iTrader: (0)

all of those new tech things matter now. For the enthusiast, which everyone here is, sure we want the most pleasurable car to drive. Well balance, fun, quick and so on. For the 99 percent of the population that isn't an enthusiast, they like cameras, and tech, and keyless. They still need to market the car to the overall population, not just us
Appreciate 0
      02-03-2012, 09:09 AM   #21
Frosty
Lieutenant Colonel
44

 
Frosty's Avatar
 
Drives: Ordered my E92 (7/10/06)
Join Date: May 2006
Location: Northern NJ


Posts: 1,908
iTrader: (0)

Quote:
Originally Posted by buit9110 View Post
+1
+4.... this kind of pablum sells cars though so we can get the ones we enjoy... I'm keeping my fingers crossed that "increased market share" will not out-way quality and performance and BMWag heads towards world auto dominance
__________________
.................................................. ....................
335i Coupe (6MT) (2007: 9/06 build, pre ordered, only owner): Space Grey / Black Leatherette / Grey Poplar trim / ZCW / ZSP / BMW assist w/ bluetooth / power rear shade / navi with iDrive / comfort access keyless entry /+homelink mirror/ 154,885+miles (Nov-12-2013)
.................................................. ......................

Last edited by Frosty; 02-03-2012 at 10:51 AM.
Appreciate 0
      02-03-2012, 10:11 AM   #22
justinnum1
Brigadier General
78

 
Drives: 2013 335i Msport
Join Date: Nov 2006
Location: South Florida


Posts: 4,003
iTrader: (0)

love these ads!!!!! they are hilarious.
__________________
F30 335i Msport Estoril Blue/Black leather sport auto. black grills, Performance Exhaust, HK,
Appreciate 0
Post Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump


All times are GMT -5. The time now is 11:07 PM.




f30post
Powered by vBulletin® Version 3.7.0
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
1Addicts.com, BIMMERPOST.com, E90Post.com, F30Post.com, M3Post.com, ZPost.com, 5Post.com, 6Post.com, 7Post.com, XBimmers.com logo and trademark are properties of BIMMERPOST