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      06-12-2012, 04:11 PM   #1
Jason
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Smile Winner Named in 0 to Desir3 5.9 Secs Contest. Drives Home New 2012 BMW 3 Series

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Winner Named in 0 to Desir3 5.9 Secs Contest. Drives Home New 2012 BMW 3 Series
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BMW of North America Names The Winner of Their “0 to Desir3 in 5.9 Seconds” Contest

12.06.2012

The Winner Picked Up His All-New 2012 BMW 3 Series Sedan at BMW of Riverside (CA)

Woodcliff Lake, NJ – June 12, 2012
… Earl Duque of Los Angeles, CA, drove off in a brand new 2012 BMW 3 Series Sedan last week as the winner of the automaker’s “0 to Desir3 in 5.9 Seconds” contest. The contest asked participants to submit a video running approximately 5.9 seconds – a reference to the time it takes the vehicle to go from 0–60 mph – showing how much they “desire” a new BMW 3 Series Sedan.

Duque’s winning video, “Test Drive Nostalgia,” features him and a friend sitting behind the wheel of a car, wistfully daydreaming about the sensation of test driving a BMW 3 Series Sedan. Utilizing green screen technology, Duque seamlessly integrates this scene into a pre-existing BMW 3 Series spot, resulting in a humorous new video. It can be seen [below and] on facebook.com/bmwusa and youtube.com/bmwusa. He will now be able to relive the excitement of driving the new BMW 3 Series Sedan on a daily basis.

“It takes an amazing amount of creativity to put together a story and express one's self in less than 6 seconds," said Trudy Hardy, Manager, BMW Marketing Communications and Consumer Events. "Duque's passion and enthusiasm for our brand was clearly recognized by his peers who actively took to Facebook and YouTube to cast their votes in his favor.”

More than 2,000 videos were initially submitted for consideration in the contests. A panel of judges including U.S. Olympic swimmer and eleven-time Olympic medalist Natalie Coughlin, world champion professional baseball player Mark Teixeira, and filmmaker Kurt Miller chose 30 of the best entries based on creativity, innovation and uniqueness. From March 27th until April 9th, the videos were open to public voting, ending with Duque’s decisive win.

The contest was a part of a multifaceted creative campaign developed by KBS+ and designed to support of the launch of the all-new BMW 3 Series Sedan, which debuted at the North American International Auto Show in Detroit in January.


Winning Video Entry





Making Of Video



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      06-12-2012, 04:13 PM   #2
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I absolutely love this clip.. it's the one I hoped that would win, I think it is totally deserved!
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      06-12-2012, 04:20 PM   #3
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      06-12-2012, 04:22 PM   #4
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Was one of my favorites
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      06-12-2012, 04:31 PM   #5
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Lucky Them! Must be an awesome day today for them! I can hear them scream again... LOL
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      06-12-2012, 05:46 PM   #6
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I do this every second I drive mine.
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      06-12-2012, 06:06 PM   #7
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They shot that inside an E46 sedan!
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      06-12-2012, 06:18 PM   #8
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this was one of my favs...congrats guys..
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      06-12-2012, 06:20 PM   #9
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They shot that inside an E46 sedan!
Conclusion: it pays to scream in your E46, you get an F30 for it!
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      06-12-2012, 06:26 PM   #10
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Ehhh.
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You're low-balling
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      06-12-2012, 06:35 PM   #11
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Congratulations to the winner....

But honestly, how the heck did this video win? Seriously. There were dozens of better videos out there.
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      06-12-2012, 07:02 PM   #12
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Thats the one I voted for!
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      06-12-2012, 07:07 PM   #13
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Congrats!
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      06-12-2012, 07:58 PM   #14
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which one gets the car??
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      06-12-2012, 08:00 PM   #15
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      06-12-2012, 08:53 PM   #16
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I think they did great!
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      06-12-2012, 09:00 PM   #17
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Wish it was me that won this...sharksss
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      06-12-2012, 09:05 PM   #18
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Large community of friends maybe lol....

Doesn't matter either way, at least they made a video
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      06-12-2012, 09:05 PM   #19
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congrats for the winner!!
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      06-12-2012, 09:30 PM   #20
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good for them
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      06-12-2012, 10:05 PM   #21
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This was mine...



I should have won but oh well. Getting the M-Sport anyway
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      06-12-2012, 10:45 PM   #22
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Quote:
Originally Posted by DrivenByE30 View Post
Conclusion: it pays to scream in your E46, you get an F30 for it!
+1
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