F30POST
F30POST
2012-2015 BMW 3-Series and 4-Series Forum
BMW Garage BMW Meets Register Search Today's Posts Mark Forums Read
BMW 3-Series and 4-Series Forum (F30 / F32) | F30POST > 2012-2019 BMW 3 and 4-Series Forums > General F30 Sedan / F32 Coupe / F36 Gran Coupe Forum > Auto Trophy 2012: Triple Success for BMW 3 Series, 1 Series and 5 Series
proTUNING Freaks
Post Reply
 
Thread Tools Search this Thread
      11-21-2012, 10:03 AM   #1
Jason
Administrator
Jason's Avatar
United_States
40111
Rep
21,227
Posts

Drives: F80 M3
Join Date: Mar 2005
Location: USA

iTrader: (0)

Post Auto Trophy 2012: Triple Success for BMW 3 Series, 1 Series and 5 Series

BIMMERPOST NEWS
Auto Trophy 2012: Triple Success for BMW 3 Series, 1 Series and 5 Series
7
COMMENTS
Name:  bmw-f30.jpg
Views: 9589
Size:  882.7 KB

“Auto Zeitung” readers vote for the new BMW 3 Series and the
BMW 1 Series Convertible as their favourites. The BMW 5 Series print campaign wins the “Best Advertising” category.


Munich. In the "Auto Trophy 2012", the new BMW 3 Series was chosen as the most popular mid-range automobile, while the BMW 1 Series Convertible came out top in the "Convertibles up to 30,000 euros" category. The "Best Advertising" award also went to BMW - here readers of the automobile magazine "Auto Zeitung" showed a clear preference for the BMW 5 Series Touring campaign. The outstanding BMW result was rounded off with numerous other top 3 placements for the BMW 5 Series, the BMW 6 Series Gran Coupé, the BMW 7 Series and the BMW X1.

The award ceremony for the "Auto Trophy 2012" was held yesterday at the Meilenwerk in Düsseldorf. Representing the Munich-based premium automobile manufacturer and there to receive the trophies presented by TV host Barbara Schöneberger and "Auto Zeitung" editor-in-chief Volker Koerdt were BMW AG Head of Development, Dr. Herbert Diess, and Ian Robertson, Head of BMW Sales and Marketing.

Class victory in the "Auto Trophy" is the second renowned award for the new BMW 3 Series within a very short period of time, coming just a few weeks after it received the "Golden Steering Wheel" from "Bild am Sonntag" and "Auto Bild". We presented the first BMW 3 Series in July 1975 - and the concept has remained unique ever since: a compact body featuring elegant design, powerful modern engines, classic rear-wheel drive and sporty suspension settings. Today's award is especially pleasing for us, confirming as it does that the new BMW 3 Series continues to perpetuate its success story in the model's sixth generation," said Dr. Herbert Diess, BMW AG Head of Development.

The new BMW 3 Series Sedan has been on sale worldwide since February 2012 and offers not only impressive athletic flair and efficiency as is typical of BMW but also a level of ride comfort and space which has been further optimised as compared to its predecessor model. Sporty, elegant lines and a re-interpretation of the characteristic front view give the BMW 3 Series an unmistakable appearance. The current model program includes five petrol and five diesel engine versions as well as the BMW ActiveHybrid 3. The intelligent all-wheel drive system xDrive is available for four models. The new BMW 3 Series Touring was also successfully launched in September. 31.4 per cent of "Auto Zeitung" readers voted for the BMW 3 Series as the top-ranking car in the mid-range category, putting it clearly ahead of the rest.

The BMW 1 Series Convertible established its lead in the "Convertibles up to 30,000 euros" category with a share of 22.5 per cent of votes cast. "We are very pleased to see that the BMW 1 Series Convertible has gone down so well with Auto Zeitung readers, now winning for the fourth time," said Dr. Diess.

The third award for "Best Advertising" was received by Ian Robertson, Head of BMW Sales and Marketing. This went to the BMW brand campaign "Dynamic performance starts in the mind". This cross-media campaign offers a novel interpretation of dynamic performance. Emotional visual worlds are presented to create a logical, harmonious connection between apparently contrasting themes. For BMW, dynamic performance means not just dynamic driving but also a dynamic and timeless way of thinking. The Munich-based creative agency Interone was responsible for the campaign, while the German print version was produced by Serviceplan, Hamburg.

The "Auto Trophy" was awarded for the 25th time this year. Over 110,000 "Auto Zeitung" readers took part in the vote, choosing their favourites from almost 400 current models in 30 categories.

Appreciate 0
      11-21-2012, 11:20 AM   #2
Daft
Major
Daft's Avatar
Canada
384
Rep
1,201
Posts

Drives: 2021 M2C
Join Date: Jan 2009
Location: Ontario, Canada

iTrader: (2)

Garage List
2003 BMW M3  [10.00]
2011 BMW M3  [9.71]
Cool
Appreciate 0
      11-21-2012, 11:22 AM   #3
BMWPower06
A^M=G is nothing w/o the Power of ///M
BMWPower06's Avatar
United_States
171
Rep
1,816
Posts

Drives: ///M5 & ///M3
Join Date: Jan 2007
Location: Washington D.C.

iTrader: (0)

Where's the full list?
__________________
Indianapolis Red BMW ///M5
Appreciate 0
      11-21-2012, 12:08 PM   #4
Maz335i
BMW 4 Life...
Maz335i's Avatar
Canada
148
Rep
3,360
Posts

Drives: 2015 SO M3 (on order)
Join Date: Feb 2012
Location: Mississauga, Ontario

iTrader: (0)

__________________
MODS: *** / M Sport + Performance / Meisterschaft / Challenge / MORR / more to come! ***
Appreciate 0
      11-21-2012, 02:36 PM   #5
arnsbrae
Lieutenant
arnsbrae's Avatar
United Kingdom
25
Rep
507
Posts

Drives: BMW 520d
Join Date: Apr 2012
Location: United Kingdom

iTrader: (0)

I'm not sure that winning an award for best advert gives me much of a rosy glow.

Whoop de bloody doo.
__________________
August 2012 F10 520d SE sport automatic, Jet Black, Oyster\Black Leather, light ash wood trim, Professional media/ navigation, mobile apps, Internet, DAB radio.
Appreciate 0
      11-23-2012, 05:30 PM   #6
Low Gravity
Private
Low Gravity's Avatar
28
Rep
59
Posts

Drives: 435i, 135i, s52 325is
Join Date: Sep 2012
Location: Denver

iTrader: (0)

Quote:
Originally Posted by arnsbrae
I'm not sure that winning an award for best advert gives me much of a rosy glow.

Whoop de bloody doo.
Why is that? Good advertisements are always fun to watch.
__________________
2008 135i 6spd AW/CR
Appreciate 0
      11-25-2012, 02:54 PM   #7
arnsbrae
Lieutenant
arnsbrae's Avatar
United Kingdom
25
Rep
507
Posts

Drives: BMW 520d
Join Date: Apr 2012
Location: United Kingdom

iTrader: (0)

Quote:
Originally Posted by Low Gravity View Post
Why is that? Good advertisements are always fun to watch.
Yes - I agree. Isn't it a big part of the US Superbowl now?

I guess I just didn't think that winning an award for best advert was a big enough deal to be part of a "Triple success for BMW."

When you drive a 5 series, you want to see it win awards for groundbreaking engineering or at least for how good it looks. Trumpeting an award for the advert being good feels a bit like being damned with faint praise (as Favorinus might have said - had cars and adverts been around then...)

But yes, I take your point. Maybe I was a bit mean spirited in my earlier post.
__________________
August 2012 F10 520d SE sport automatic, Jet Black, Oyster\Black Leather, light ash wood trim, Professional media/ navigation, mobile apps, Internet, DAB radio.
Appreciate 0
      11-25-2012, 05:50 PM   #8
Low Gravity
Private
Low Gravity's Avatar
28
Rep
59
Posts

Drives: 435i, 135i, s52 325is
Join Date: Sep 2012
Location: Denver

iTrader: (0)

Quote:
Originally Posted by arnsbrae View Post
Yes - I agree. Isn't it a big part of the US Superbowl now?

I guess I just didn't think that winning an award for best advert was a big enough deal to be part of a "Triple success for BMW."

When you drive a 5 series, you want to see it win awards for groundbreaking engineering or at least for how good it looks. Trumpeting an award for the advert being good feels a bit like being damned with faint praise (as Favorinus might have said - had cars and adverts been around then...)

But yes, I take your point. Maybe I was a bit mean spirited in my earlier post.
Well said. Love your F10 BTW

Last edited by Low Gravity; 11-25-2012 at 06:20 PM..
Appreciate 0
Post Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off



All times are GMT -5. The time now is 02:59 AM.




f30post
Powered by vBulletin® Version 3.8.11
Copyright ©2000 - 2024, vBulletin Solutions Inc.
1Addicts.com, BIMMERPOST.com, E90Post.com, F30Post.com, M3Post.com, ZPost.com, 5Post.com, 6Post.com, 7Post.com, XBimmers.com logo and trademark are properties of BIMMERPOST