BMW is Third Most Valuable Automotive Brand of 2012 According to Interbrand Report

Jason · 12-02-2012, 07:19 PM

BIMMERPOST NEWS

31
COMMENTS

BMW is the 3rd most valuable automotive company in the world (and 12th most valuable of all companies), according to Interbrand's Top 100 Brands list for 2012. Interbrand is a leading branding consulting agency.

Name: Screen Shot 2012-12-02 at 3.21.25 PM.jpg
Views: 9106
Size: 141.5 KB

Interbrand's list of the top 12 most valuable automotive brands:

Name: Screen Shot 2012-12-02 at 3.13.32 PM.jpg
Views: 12430
Size: 66.2 KB

Name: Screen Shot 2012-12-02 at 3.09.24 PM.jpg
Views: 10136
Size: 56.9 KB

So how does Interbrand calculate value and compile its list? According to them:

Interbrand's methodology looks at the ongoing investment and management of the brand as a business asset.

This means that our methodology takes into account all the many ways in which a brand touches and benefits its organization -- from attracting and retaining talent to delivering on customer expectations. The final value can then be used to guide brand management, so businesses can make better, more informed decisions. There are three key aspects that contribute to the assessment:

-- The financial performance of the branded products or services.
-- The role of brand in the purchase decision process.
-- The strength of the brand.

Wideboy · 12-11-2012, 09:36 AM

Toyota number 1 ))

Cl0ud7 · 12-11-2012, 09:43 AM

from 1 to 3

NAV8TT · 12-11-2012, 09:51 AM

I'd get a buss pass but never a Toyota

bimmerJP · 12-11-2012, 11:08 AM

Not most anymore?? Wow...

CurbBender'90 · 12-11-2012, 12:09 PM

Oh god another EGO driven post for all of the proud owners..jus drive...put your food down n drive!

Crulexis · 12-11-2012, 01:26 PM

Can't believe Kia is even there

Amleto63 · 12-11-2012, 01:45 PM

Toyota > BMW???
Hunday > Ferrari???

... This list is bullshit!

doublevanosrc · 12-11-2012, 02:22 PM

This list sounds iffy, VW should be at the top with Toyota 2nd and BMW 3rd.

LemonOne · 12-11-2012, 02:59 PM

No one here seems to appreciate Toyota engineering, which is really sad.

BGM · 12-11-2012, 03:25 PM

oh dear honda.. what happened :s

ESC OFF · 12-11-2012, 03:37 PM

Quote:

Originally Posted by Lemon Jelly M3

No one here seems to appreciate Toyota engineering, which is really sad.

The Engineering is there, but it's been a long time since anything to get excited about had a Toyota Badge....no offense Supra lovers...

ArcticRik · 12-11-2012, 04:07 PM

Toyota's aren't bad vehicles at all, at least they can make it to 100,000 miles without any major maintenance. But performance wise, they pretty much lack in every aspect, guess it's a give and take... ID rather have my performance over reliability

jameseo · 12-11-2012, 04:36 PM

We know from nascar that Toyota can make a high performance vehicle. They also have a wide price range, so they can be more valuable in almost every country in the world.

I know most everyone in the forum hates to see it, but yeah Benz beat Bimmer.

Imola.ZHP · 12-11-2012, 06:55 PM

I've heard that 79.34567% of all statistics are swayed...

Who cares? Drive the car you love!

Imola.ZHP · 12-11-2012, 06:56 PM

I've heard that 79.34567% of all statistics are swayed...

Who cares? Drive the car you love!

lopeolinda · 12-11-2012, 09:35 PM

Toyota's aren't bad vehicles at all, at least they can make it to 100,000 miles without any major maintenance.

stealth.pilot · 12-11-2012, 09:42 PM

Quote:

Originally Posted by ONE-77

I'd get a buss pass but never a Toyota

Haha. You clearly have never been on a bus.

I'd get a pink prius before I got a bus pass!

stealth.pilot · 12-11-2012, 09:44 PM

Quote:

Originally Posted by lopeolinda

Toyota's aren't bad vehicles at all, at least they can make it to 100,000 miles without any major maintenance.

They just lack excitement.

Ideal would be a BMW made by Toyota and service by Lexus dealers.

Nang Vann · 12-12-2012, 12:40 AM

Time to get me a toyota!

EuroTunerz5 · 12-12-2012, 02:15 AM

And yet my resale is shit on a 9 month old car... I'm not buying it. My Acura held its value 100 times better.

M5007 · 12-12-2012, 02:55 AM

Quote:

Originally Posted by doublevanosrc

This list sounds iffy, VW should be at the top with Toyota 2nd and BMW 3rd.

+1

VW is huge

12-02-2012, 07:19 PM	#1
Jason Administrator 17356 Rep 18,577 Posts Drives: F80 M3 Join Date: Mar 2005 Location: USA iTrader: (0)	BMW is Third Most Valuable Automotive Brand of 2012 According to Interbrand Report BIMMERPOST NEWS BMW is Third Most Valuable Automotive Brand of 2012 According to Interbrand Report 31 COMMENTS Tweet BMW is the 3rd most valuable automotive company in the world (and 12th most valuable of all companies), according to Interbrand's Top 100 Brands list for 2012. Interbrand is a leading branding consulting agency. Interbrand's list of the top 12 most valuable automotive brands: So how does Interbrand calculate value and compile its list? According to them: Interbrand's methodology looks at the ongoing investment and management of the brand as a business asset. This means that our methodology takes into account all the many ways in which a brand touches and benefits its organization -- from attracting and retaining talent to delivering on customer expectations. The final value can then be used to guide brand management, so businesses can make better, more informed decisions. There are three key aspects that contribute to the assessment: -- The financial performance of the branded products or services. -- The role of brand in the purchase decision process. -- The strength of the brand.
	Appreciate 0 Tweet Quote

12-11-2012, 09:36 AM	#2
Wideboy Private 9 Rep 78 Posts Drives: E92 335i M Sport Join Date: Oct 2011 Location: Malta iTrader: (0)	Toyota number 1 ))
	Appreciate 0 Quote

12-11-2012, 09:43 AM	#3
Cl0ud7 Second Lieutenant 19 Rep 205 Posts Drives: 2015 MW F82 M4 Join Date: Sep 2009 Location: Catasauqua, PA iTrader: (0)	from 1 to 3
	Appreciate 0 Quote

12-11-2012, 09:51 AM	#4
NAV8TT Major 114 Rep 883 Posts Drives: 2013 ///M3 E92 DCT ZCP Join Date: Aug 2011 Location: The greatest country in the world iTrader: (0)	I'd get a buss pass but never a Toyota __________________
	Appreciate 0 Quote

12-11-2012, 11:08 AM	#5
bimmerJP First Lieutenant 4 Rep 380 Posts Drives: 2008 e90 335i Join Date: Jun 2011 Location: Texas, the United States of America, Planet Earth, Universe iTrader: (0)	Not most anymore?? Wow...
	Appreciate 0 Quote

12-11-2012, 12:09 PM	#6
CurbBender'90 S 16 Rep 408 Posts Drives: 2010 S65 Join Date: Sep 2011 Location: West.Bloom iTrader: (1)	Oh god another EGO driven post for all of the proud owners..jus drive...put your food down n drive! __________________ DCK
	Appreciate 0 Quote

12-11-2012, 01:26 PM	#7
Crulexis First Lieutenant 7 Rep 327 Posts Drives: 2008 335i // E92 Join Date: Feb 2012 Location: Toronto - GTA iTrader: (1)	Can't believe Kia is even there __________________ E92 335i 6MT \| Jet Black \| Saddle Brown COBB AP \| VRSF Catless D.P's \| BMS DCI \| BMW Performance 313 Rims \| Gloss Black Kidney Grills \| LUX V8 V3's \| WeissLicht PY24W
	Appreciate 0 Quote

12-11-2012, 01:45 PM	#8
Amleto63 Commander 8 Rep 210 Posts Drives: F10 520d Sedan Join Date: Nov 2010 Location: Pisa iTrader: (0)	Toyota > BMW??? Hunday > Ferrari??? ... This list is bullshit! __________________ Stay Ahead! E46(00-03) - E46 Touring (03-06) - E90(06-10)
	Appreciate 0 Quote

12-11-2012, 02:22 PM	#9
doublevanosrc Back in a 1er!!! 74 Rep 2,235 Posts Drives: 2013 135i Join Date: Jul 2009 Location: Austin. Tx iTrader: (1) Garage List 2013 BMW [0.00]	This list sounds iffy, VW should be at the top with Toyota 2nd and BMW 3rd. __________________ Now: 2013 135i manual Black on coral, all options except HK. Past-2011 135i "I know it can be expensive but man I just love the darn thing."
	Appreciate 0 Quote

12-11-2012, 02:59 PM	#10
LemonOne Lieutenant 41 Rep 575 Posts Drives: BMW M3 Join Date: Oct 2009 Location: East Coast iTrader: (0)	No one here seems to appreciate Toyota engineering, which is really sad.
	Appreciate 0 Quote

12-11-2012, 03:25 PM	#11
BGM Colonel 37 Rep 2,397 Posts Drives: F20 M140i Join Date: Oct 2009 Location: Farnborough, UK iTrader: (0)	oh dear honda.. what happened :s
	Appreciate 0 Quote

12-11-2012, 04:07 PM	#13
ArcticRik Enthusiast 72 Rep 1,490 Posts Drives: Arctic Metallic E90 335i Join Date: Jan 2011 Location: Orlando iTrader: (10)	Toyota's aren't bad vehicles at all, at least they can make it to 100,000 miles without any major maintenance. But performance wise, they pretty much lack in every aspect, guess it's a give and take... ID rather have my performance over reliability __________________
	Appreciate 0 Quote

12-11-2012, 04:36 PM	#14
jameseo New Member 0 Rep 7 Posts Drives: '75 2002 & '08 X3 3.0 Join Date: Jul 2011 Location: San Diego, CA iTrader: (0)	Toyota Has Reason to Be #1 We know from nascar that Toyota can make a high performance vehicle. They also have a wide price range, so they can be more valuable in almost every country in the world. I know most everyone in the forum hates to see it, but yeah Benz beat Bimmer.
	Appreciate 0 Quote

12-11-2012, 06:55 PM	#15
Imola.ZHP Colonel 78 Rep 2,197 Posts Drives: 2015 BMW i3 REx Join Date: Mar 2006 Location: Mud Island, TN iTrader: (0)	I've heard that 79.34567% of all statistics are swayed... Who cares? Drive the car you love! __________________ - 2014 CPO i01 BEV Capparis White Tera World, '17- - 2015 CPO i01 BEV Laurel Grey Tera World, '17- - 2015 i01 REx Laurel Grey Tera World, '15-'17 - 2003 CPO 330i ZHP Imola Red Build 03/03/03, '06-'15
	Appreciate 0 Quote

12-11-2012, 06:56 PM	#16
Imola.ZHP Colonel 78 Rep 2,197 Posts Drives: 2015 BMW i3 REx Join Date: Mar 2006 Location: Mud Island, TN iTrader: (0)	I've heard that 79.34567% of all statistics are swayed... Who cares? Drive the car you love! __________________ - 2014 CPO i01 BEV Capparis White Tera World, '17- - 2015 CPO i01 BEV Laurel Grey Tera World, '17- - 2015 i01 REx Laurel Grey Tera World, '15-'17 - 2003 CPO 330i ZHP Imola Red Build 03/03/03, '06-'15
	Appreciate 0 Quote

12-11-2012, 09:35 PM	#17
lopeolinda New Member 0 Rep 8 Posts Drives: bmw Join Date: Dec 2012 Location: 2010 iTrader: (0)	Toyota's aren't bad vehicles at all, at least they can make it to 100,000 miles without any major maintenance. __________________
	Appreciate 0 Quote

12-12-2012, 12:40 AM	#20
Nang Vann Lieutenant Colonel 18 Rep 1,519 Posts Drives: E46 M3, R35 GT-R Join Date: May 2011 Location: Australia iTrader: (0)	Time to get me a toyota! __________________ Moving on up!
	Appreciate 0 Quote

12-12-2012, 02:15 AM	#21
EuroTunerz5 Captain 26 Rep 665 Posts Drives: 2012 AW BMW 135i M-Sport PPK Join Date: Apr 2012 Location: Wisconsin iTrader: (6)	And yet my resale is shit on a 9 month old car... I'm not buying it. My Acura held its value 100 times better. __________________ 2012 BMW 135i M-Sport PPK AW with Black Boston Leather- SOLD 2010 Acura TSX V6 Tech BSM 2003 Corvette Z06 TR "Widebooty"
	Appreciate 0 Quote

Thread Tools	Search this Thread
Show Printable Version Email this Page	Search this Thread: Advanced Search