BMW is Third Most Valuable Automotive Brand of 2012 According to Interbrand Report

Jason · 12-02-2012, 06:19 PM

BIMMERPOST NEWS

BMW is Third Most Valuable Automotive Brand of 2012 According to Interbrand Report

31
COMMENTS

BMW is the 3rd most valuable automotive company in the world (and 12th most valuable of all companies), according to Interbrand's Top 100 Brands list for 2012. Interbrand is a leading branding consulting agency.

Name: Screen Shot 2012-12-02 at 3.21.25 PM.jpg
Views: 8847
Size: 141.5 KB

Interbrand's list of the top 12 most valuable automotive brands:

Name: Screen Shot 2012-12-02 at 3.13.32 PM.jpg
Views: 11011
Size: 66.2 KB

Name: Screen Shot 2012-12-02 at 3.09.24 PM.jpg
Views: 9849
Size: 56.9 KB

So how does Interbrand calculate value and compile its list? According to them:

Interbrand's methodology looks at the ongoing investment and management of the brand as a business asset.

This means that our methodology takes into account all the many ways in which a brand touches and benefits its organization -- from attracting and retaining talent to delivering on customer expectations. The final value can then be used to guide brand management, so businesses can make better, more informed decisions. There are three key aspects that contribute to the assessment:

-- The financial performance of the branded products or services.
-- The role of brand in the purchase decision process.
-- The strength of the brand.

OTHER STORIES YOU MIGHT LIKE

One-millionth BMW 3 Series Sedan produced at BMW South African Rosslyn Plant

BMW Group sales reach new high for January

BMW USA reports January 2015 sales

Wideboy · 12-11-2012, 08:36 AM

Toyota number 1 ))

Cl0ud7 · 12-11-2012, 08:43 AM

from 1 to 3

NAV8TT · 12-11-2012, 08:51 AM

I'd get a buss pass but never a Toyota

bimmerJP · 12-11-2012, 10:08 AM

Not most anymore?? Wow...

BMW_Boy7 · 12-11-2012, 11:09 AM

Oh god another EGO driven post for all of the proud owners..jus drive...put your food down n drive!

Crulexis · 12-11-2012, 12:26 PM

Can't believe Kia is even there

Amleto63 · 12-11-2012, 12:45 PM

Toyota > BMW???
Hunday > Ferrari???

... This list is bullshit!

doublevanosrc · 12-11-2012, 01:22 PM

This list sounds iffy, VW should be at the top with Toyota 2nd and BMW 3rd.

Lemon Jelly M3 · 12-11-2012, 01:59 PM

No one here seems to appreciate Toyota engineering, which is really sad.

BGM · 12-11-2012, 02:25 PM

oh dear honda.. what happened :s

ESC OFF · 12-11-2012, 02:37 PM

Quote:

Originally Posted by Lemon Jelly M3

No one here seems to appreciate Toyota engineering, which is really sad.

The Engineering is there, but it's been a long time since anything to get excited about had a Toyota Badge....no offense Supra lovers...

xborndaballx · 12-11-2012, 03:07 PM

Toyota's aren't bad vehicles at all, at least they can make it to 100,000 miles without any major maintenance. But performance wise, they pretty much lack in every aspect, guess it's a give and take... ID rather have my performance over reliability

jameseo · 12-11-2012, 03:36 PM

We know from nascar that Toyota can make a high performance vehicle. They also have a wide price range, so they can be more valuable in almost every country in the world.

I know most everyone in the forum hates to see it, but yeah Benz beat Bimmer.

Imola.ZHP · 12-11-2012, 05:55 PM

I've heard that 79.34567% of all statistics are swayed...

Who cares? Drive the car you love!

Imola.ZHP · 12-11-2012, 05:56 PM

I've heard that 79.34567% of all statistics are swayed...

Who cares? Drive the car you love!

lopeolinda · 12-11-2012, 08:35 PM

Toyota's aren't bad vehicles at all, at least they can make it to 100,000 miles without any major maintenance.

stealth.pilot · 12-11-2012, 08:42 PM

Quote:

Originally Posted by ONE-77

I'd get a buss pass but never a Toyota

Haha. You clearly have never been on a bus.

I'd get a pink prius before I got a bus pass!

stealth.pilot · 12-11-2012, 08:44 PM

Quote:

Originally Posted by lopeolinda

Toyota's aren't bad vehicles at all, at least they can make it to 100,000 miles without any major maintenance.

They just lack excitement.

Ideal would be a BMW made by Toyota and service by Lexus dealers.

Nang Vann · 12-11-2012, 11:40 PM

Time to get me a toyota!

EuroTunerz5 · 12-12-2012, 01:15 AM

And yet my resale is shit on a 9 month old car... I'm not buying it. My Acura held its value 100 times better.

silentassasin · 12-12-2012, 01:55 AM

Quote:

Originally Posted by doublevanosrc

This list sounds iffy, VW should be at the top with Toyota 2nd and BMW 3rd.

+1

VW is huge

12-02-2012, 06:19 PM	#1
Jason Administrator 7192 Rep 16,815 Posts Drives: E90 M3 Join Date: Mar 2005 Location: USA iTrader: (0)	BMW is Third Most Valuable Automotive Brand of 2012 According to Interbrand Report BIMMERPOST NEWS BMW is Third Most Valuable Automotive Brand of 2012 According to Interbrand Report 31 COMMENTS Tweet BMW is the 3rd most valuable automotive company in the world (and 12th most valuable of all companies), according to Interbrand's Top 100 Brands list for 2012. Interbrand is a leading branding consulting agency. Interbrand's list of the top 12 most valuable automotive brands: So how does Interbrand calculate value and compile its list? According to them: Interbrand's methodology looks at the ongoing investment and management of the brand as a business asset. This means that our methodology takes into account all the many ways in which a brand touches and benefits its organization -- from attracting and retaining talent to delivering on customer expectations. The final value can then be used to guide brand management, so businesses can make better, more informed decisions. There are three key aspects that contribute to the assessment: -- The financial performance of the branded products or services. -- The role of brand in the purchase decision process. -- The strength of the brand. OTHER STORIES YOU MIGHT LIKE One-millionth BMW 3 Series Sedan produced at BMW South African Rosslyn Plant BMW Group sales reach new high for January BMW USA reports January 2015 sales
	Appreciate 0 Tweet Quote

12-11-2012, 08:36 AM	#2
Wideboy Private 3 Rep 78 Posts Drives: E92 335i M Sport Join Date: Oct 2011 Location: Malta iTrader: (0)	Toyota number 1 ))
	Appreciate 0 Quote

12-11-2012, 08:43 AM	#3
Cl0ud7 Private First Class 3 Rep 192 Posts Drives: 2009 M3 / 2013 X3 2.8i Join Date: Sep 2009 Location: Catasauqua, PA iTrader: (0)	from 1 to 3 __________________ 2015 - MW, BMW M4 (ordered) 2014 - AW, BMW X1 2.8i 2013 - AW, BMW X3 2.8i 2009 - LmB, BMW M3 (Sold)
	Appreciate 0 Quote

12-11-2012, 08:51 AM	#4
NAV8TT Major 54 Rep 883 Posts Drives: 2013 ///M3 E92 DCT ZCP Join Date: Aug 2011 Location: The greatest country in the world iTrader: (0)	I'd get a buss pass but never a Toyota __________________
	Appreciate 0 Quote

12-11-2012, 10:08 AM	#5
bimmerJP First Lieutenant 3 Rep 377 Posts Drives: 2008 e90 335i Join Date: Jun 2011 Location: Texas, the United States of America, Planet Earth, Universe iTrader: (0) Garage List 2008 BMW 335i [2.50]	Not most anymore?? Wow...
	Appreciate 0 Quote

12-11-2012, 11:09 AM	#6
BMW_Boy7 First Lieutenant 6 Rep 356 Posts Drives: 2010 M3 Join Date: Sep 2011 Location: W.Bloomfield iTrader: (0)	Oh god another EGO driven post for all of the proud owners..jus drive...put your food down n drive! __________________ DCK
	Appreciate 0 Quote

12-11-2012, 12:26 PM	#7
Crulexis First Lieutenant 5 Rep 330 Posts Drives: 2008 335i // E92 Join Date: Feb 2012 Location: Toronto - GTA iTrader: (1)	Can't believe Kia is even there __________________ E92 335i 6MT \| Jet Black \| Saddle Brown COBB AP \| VRSF Catless D.P's \| BMS DCI \| BMW Performance 313 Rims \| Gloss Black Kidney Grills \| LUX V8 V3's \| WeissLicht PY24W
	Appreciate 0 Quote

12-11-2012, 12:45 PM	#8
Amleto63 Commander 6 Rep 210 Posts Drives: F10 520d Sedan Join Date: Nov 2010 Location: Pisa iTrader: (0)	Toyota > BMW??? Hunday > Ferrari??? ... This list is bullshit! __________________ Stay Ahead! E46(00-03) - E46 Touring (03-06) - E90(06-10)
	Appreciate 0 Quote

12-11-2012, 01:22 PM	#9
doublevanosrc Loves Runflats. 23 Rep 1,914 Posts Drives: 2013 VW GTi Join Date: Jul 2009 Location: Austin. Tx iTrader: (1) Garage List 2011 BMW [0.00] 2011 BMW [0.00]	This list sounds iffy, VW should be at the top with Toyota 2nd and BMW 3rd. __________________ 2011 135i M Sport Gone and missed
	Appreciate 0 Quote

12-11-2012, 01:59 PM	#10
Lemon Jelly M3 Lieutenant 4 Rep 478 Posts Drives: M3 (E90,ZCP,6MT) Join Date: Oct 2009 Location: East Coast iTrader: (0)	No one here seems to appreciate Toyota engineering, which is really sad.
	Appreciate 0 Quote

12-11-2012, 02:25 PM	#11
BGM Colonel 27 Rep 2,369 Posts Drives: F21 118d M Sport Join Date: Oct 2009 Location: Farnborough, UK iTrader: (0)	oh dear honda.. what happened :s
	Appreciate 0 Quote

12-11-2012, 03:07 PM	#13
xborndaballx Enthusiast 9 Rep 742 Posts Drives: Arctic Metallic E90 335i Join Date: Jan 2011 Location: Orlando, FL iTrader: (5)	Toyota's aren't bad vehicles at all, at least they can make it to 100,000 miles without any major maintenance. But performance wise, they pretty much lack in every aspect, guess it's a give and take... ID rather have my performance over reliability __________________ COBB/VRSF Catless DP/HPF FMIC/CP-E Chargepipe/Forge Diverter Valves/BMS OCC/K&N Drop in Filter/MTECH Steering Wheel/Forgestar F14/DEPO Blackline/3M Brushed Metallic Trim Wrap/PE Mod with Xpipe/LED Halo/Matte Black Kidney Grille
	Appreciate 0 Quote

12-11-2012, 03:36 PM	#14
jameseo New Member 0 Rep 7 Posts Drives: '75 2002 & '08 X3 3.0 Join Date: Jul 2011 Location: San Diego, CA iTrader: (0)	Toyota Has Reason to Be #1 We know from nascar that Toyota can make a high performance vehicle. They also have a wide price range, so they can be more valuable in almost every country in the world. I know most everyone in the forum hates to see it, but yeah Benz beat Bimmer.
	Appreciate 0 Quote

12-11-2012, 05:55 PM	#15
Imola.ZHP No car payments... 24 Rep 2,047 Posts Drives: 2003 BMW 330i ZHP Join Date: Mar 2006 Location: Mud Island, TN iTrader: (0)	I've heard that 79.34567% of all statistics are swayed... Who cares? Drive the car you love! __________________ Marcus -- 330i ZHP -- Build Date 03/03/03
	Appreciate 0 Quote

12-11-2012, 05:56 PM	#16
Imola.ZHP No car payments... 24 Rep 2,047 Posts Drives: 2003 BMW 330i ZHP Join Date: Mar 2006 Location: Mud Island, TN iTrader: (0)	I've heard that 79.34567% of all statistics are swayed... Who cares? Drive the car you love! __________________ Marcus -- 330i ZHP -- Build Date 03/03/03
	Appreciate 0 Quote

12-11-2012, 08:35 PM	#17
lopeolinda New Member 0 Rep 8 Posts Drives: bmw Join Date: Dec 2012 Location: 2010 iTrader: (0)	Toyota's aren't bad vehicles at all, at least they can make it to 100,000 miles without any major maintenance. __________________
	Appreciate 0 Quote

12-11-2012, 11:40 PM	#20
Nang Vann Lieutenant Colonel 17 Rep 1,519 Posts Drives: E46 M3, R35 GT-R Join Date: May 2011 Location: Australia iTrader: (0)	Time to get me a toyota! __________________ Moving on up!
	Appreciate 0 Quote

12-12-2012, 01:15 AM	#21
EuroTunerz5 Captain 14 Rep 667 Posts Drives: 2012 AW BMW 135i M-Sport PPK Join Date: Apr 2012 Location: Wisconsin iTrader: (6)	And yet my resale is shit on a 9 month old car... I'm not buying it. My Acura held its value 100 times better. __________________ 2012 BMW 135i M-Sport PPK AW with Black Boston Leather- SOLD 2010 Acura TSX V6 Tech BSM 2003 Corvette Z06 TR "Widebooty"
	Appreciate 0 Quote

Thread Tools	Search this Thread
Show Printable Version Email this Page	Search this Thread: Advanced Search