BMW is Third Most Valuable Automotive Brand of 2012 According to Interbrand Report

Jason · 12-02-2012, 07:19 PM

BIMMERPOST NEWS

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COMMENTS

BMW is the 3rd most valuable automotive company in the world (and 12th most valuable of all companies), according to Interbrand's Top 100 Brands list for 2012. Interbrand is a leading branding consulting agency.

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Interbrand's list of the top 12 most valuable automotive brands:

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So how does Interbrand calculate value and compile its list? According to them:

Interbrand's methodology looks at the ongoing investment and management of the brand as a business asset.

This means that our methodology takes into account all the many ways in which a brand touches and benefits its organization -- from attracting and retaining talent to delivering on customer expectations. The final value can then be used to guide brand management, so businesses can make better, more informed decisions. There are three key aspects that contribute to the assessment:

-- The financial performance of the branded products or services.
-- The role of brand in the purchase decision process.
-- The strength of the brand.

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Wideboy · 12-11-2012, 09:36 AM

Toyota number 1 ))

Cl0ud7 · 12-11-2012, 09:43 AM

from 1 to 3

NAV8TT · 12-11-2012, 09:51 AM

I'd get a buss pass but never a Toyota

bimmerJP · 12-11-2012, 11:08 AM

Not most anymore?? Wow...

CurbBender'90 · 12-11-2012, 12:09 PM

Oh god another EGO driven post for all of the proud owners..jus drive...put your food down n drive!

Crulexis · 12-11-2012, 01:26 PM

Can't believe Kia is even there

Amleto63 · 12-11-2012, 01:45 PM

Toyota > BMW???
Hunday > Ferrari???

... This list is bullshit!

doublevanosrc · 12-11-2012, 02:22 PM

This list sounds iffy, VW should be at the top with Toyota 2nd and BMW 3rd.

LemonOne · 12-11-2012, 02:59 PM

No one here seems to appreciate Toyota engineering, which is really sad.

BGM · 12-11-2012, 03:25 PM

oh dear honda.. what happened :s

ESC OFF · 12-11-2012, 03:37 PM

Quote:

Originally Posted by Lemon Jelly M3

No one here seems to appreciate Toyota engineering, which is really sad.

The Engineering is there, but it's been a long time since anything to get excited about had a Toyota Badge....no offense Supra lovers...

ArcticRik · 12-11-2012, 04:07 PM

Toyota's aren't bad vehicles at all, at least they can make it to 100,000 miles without any major maintenance. But performance wise, they pretty much lack in every aspect, guess it's a give and take... ID rather have my performance over reliability

jameseo · 12-11-2012, 04:36 PM

We know from nascar that Toyota can make a high performance vehicle. They also have a wide price range, so they can be more valuable in almost every country in the world.

I know most everyone in the forum hates to see it, but yeah Benz beat Bimmer.

Imola.ZHP · 12-11-2012, 06:55 PM

I've heard that 79.34567% of all statistics are swayed...

Who cares? Drive the car you love!

Imola.ZHP · 12-11-2012, 06:56 PM

I've heard that 79.34567% of all statistics are swayed...

Who cares? Drive the car you love!

lopeolinda · 12-11-2012, 09:35 PM

Toyota's aren't bad vehicles at all, at least they can make it to 100,000 miles without any major maintenance.

stealth.pilot · 12-11-2012, 09:42 PM

Quote:

Originally Posted by ONE-77

I'd get a buss pass but never a Toyota

Haha. You clearly have never been on a bus.

I'd get a pink prius before I got a bus pass!

stealth.pilot · 12-11-2012, 09:44 PM

Quote:

Originally Posted by lopeolinda

Toyota's aren't bad vehicles at all, at least they can make it to 100,000 miles without any major maintenance.

They just lack excitement.

Ideal would be a BMW made by Toyota and service by Lexus dealers.

Nang Vann · 12-12-2012, 12:40 AM

Time to get me a toyota!

EuroTunerz5 · 12-12-2012, 02:15 AM

And yet my resale is shit on a 9 month old car... I'm not buying it. My Acura held its value 100 times better.

silentassasin · 12-12-2012, 02:55 AM

Quote:

Originally Posted by doublevanosrc

This list sounds iffy, VW should be at the top with Toyota 2nd and BMW 3rd.

+1

VW is huge

12-02-2012, 07:19 PM	#1
Jason Administrator 12697 Rep 17,860 Posts Drives: F80 M3 Join Date: Mar 2005 Location: USA iTrader: (0)	BMW is Third Most Valuable Automotive Brand of 2012 According to Interbrand Report BIMMERPOST NEWS BMW is Third Most Valuable Automotive Brand of 2012 According to Interbrand Report 31 COMMENTS Tweet BMW is the 3rd most valuable automotive company in the world (and 12th most valuable of all companies), according to Interbrand's Top 100 Brands list for 2012. Interbrand is a leading branding consulting agency. Interbrand's list of the top 12 most valuable automotive brands: So how does Interbrand calculate value and compile its list? According to them: Interbrand's methodology looks at the ongoing investment and management of the brand as a business asset. This means that our methodology takes into account all the many ways in which a brand touches and benefits its organization -- from attracting and retaining talent to delivering on customer expectations. The final value can then be used to guide brand management, so businesses can make better, more informed decisions. There are three key aspects that contribute to the assessment: -- The financial performance of the branded products or services. -- The role of brand in the purchase decision process. -- The strength of the brand. OTHER STORIES YOU MIGHT LIKE BMW Announces the Return of BMW Films with "The Escape" Starring Clive Owen BMW Group achieves best-ever August global sales BMW Announces Completion of Express Charging Corridors on the East and West Coasts
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12-11-2012, 09:36 AM	#2
Wideboy Private 7 Rep 78 Posts Drives: E92 335i M Sport Join Date: Oct 2011 Location: Malta iTrader: (0)	Toyota number 1 ))
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12-11-2012, 09:43 AM	#3
Cl0ud7 Second Lieutenant 7 Rep 202 Posts Drives: 2015 MW F82 M4 Join Date: Sep 2009 Location: Catasauqua, PA iTrader: (0)	from 1 to 3
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12-11-2012, 09:51 AM	#4
NAV8TT Major 91 Rep 883 Posts Drives: 2013 ///M3 E92 DCT ZCP Join Date: Aug 2011 Location: The greatest country in the world iTrader: (0)	I'd get a buss pass but never a Toyota __________________
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12-11-2012, 11:08 AM	#5
bimmerJP First Lieutenant 4 Rep 380 Posts Drives: 2008 e90 335i Join Date: Jun 2011 Location: Texas, the United States of America, Planet Earth, Universe iTrader: (0)	Not most anymore?? Wow...
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12-11-2012, 12:09 PM	#6
CurbBender'90 S 14 Rep 400 Posts Drives: 2010 S65 Join Date: Sep 2011 Location: West.Bloom iTrader: (1)	Oh god another EGO driven post for all of the proud owners..jus drive...put your food down n drive! __________________ DCK
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12-11-2012, 01:26 PM	#7
Crulexis First Lieutenant 5 Rep 327 Posts Drives: 2008 335i // E92 Join Date: Feb 2012 Location: Toronto - GTA iTrader: (1)	Can't believe Kia is even there __________________ E92 335i 6MT \| Jet Black \| Saddle Brown COBB AP \| VRSF Catless D.P's \| BMS DCI \| BMW Performance 313 Rims \| Gloss Black Kidney Grills \| LUX V8 V3's \| WeissLicht PY24W
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12-11-2012, 01:45 PM	#8
Amleto63 Commander 7 Rep 210 Posts Drives: F10 520d Sedan Join Date: Nov 2010 Location: Pisa iTrader: (0)	Toyota > BMW??? Hunday > Ferrari??? ... This list is bullshit! __________________ Stay Ahead! E46(00-03) - E46 Touring (03-06) - E90(06-10)
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12-11-2012, 02:22 PM	#9
doublevanosrc Back in a 1er!!! 28 Rep 2,032 Posts Drives: 2013 135i Join Date: Jul 2009 Location: Austin. Tx iTrader: (1) Garage List 2013 BMW [0.00]	This list sounds iffy, VW should be at the top with Toyota 2nd and BMW 3rd. __________________ Now: 2013 135i manual Black on coral, all options except HK. Past-2011 135i "I know it can be expensive but man I just love the darn thing."
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12-11-2012, 02:59 PM	#10
LemonOne Lieutenant 34 Rep 563 Posts Drives: BMW Join Date: Oct 2009 Location: East Coast iTrader: (0)	No one here seems to appreciate Toyota engineering, which is really sad.
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12-11-2012, 03:25 PM	#11
BGM Colonel 36 Rep 2,397 Posts Drives: F21 118d M Sport Join Date: Oct 2009 Location: Farnborough, UK iTrader: (0)	oh dear honda.. what happened :s
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12-11-2012, 04:07 PM	#13
ArcticRik Enthusiast 50 Rep 1,294 Posts Drives: Arctic Metallic E90 335i Join Date: Jan 2011 Location: Kansas City/Orlando iTrader: (8)	Toyota's aren't bad vehicles at all, at least they can make it to 100,000 miles without any major maintenance. But performance wise, they pretty much lack in every aspect, guess it's a give and take... ID rather have my performance over reliability __________________ BMS OCC/LED Angle Eyes/DEPO Blacklines/Forgestar F14/PE Muffler Mod/K&N Drop in filter/Msport Steering Wheel/Performance Shifter/M Dead Pedal/3M Brushed Black Metallic Trim Wrap/Folding Rear Seat Retrofit/Non iDrive to CIC idrive Retrofit/Combox Retrofit
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12-11-2012, 04:36 PM	#14
jameseo New Member 0 Rep 7 Posts Drives: '75 2002 & '08 X3 3.0 Join Date: Jul 2011 Location: San Diego, CA iTrader: (0)	Toyota Has Reason to Be #1 We know from nascar that Toyota can make a high performance vehicle. They also have a wide price range, so they can be more valuable in almost every country in the world. I know most everyone in the forum hates to see it, but yeah Benz beat Bimmer.
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12-11-2012, 06:55 PM	#15
Imola.ZHP Colonel 65 Rep 2,165 Posts Drives: 2015 BMW i3 REx Join Date: Mar 2006 Location: Mud Island, TN iTrader: (0)	I've heard that 79.34567% of all statistics are swayed... Who cares? Drive the car you love! __________________ Marcus -- 2015 i01 (i3) with REx, Laurel Grey, all options, 24 month test drive. -- 2003 330i ZHP, Imola Red Build Date 03/03/03 SOLD! Owned for nearly 9 years.
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12-11-2012, 06:56 PM	#16
Imola.ZHP Colonel 65 Rep 2,165 Posts Drives: 2015 BMW i3 REx Join Date: Mar 2006 Location: Mud Island, TN iTrader: (0)	I've heard that 79.34567% of all statistics are swayed... Who cares? Drive the car you love! __________________ Marcus -- 2015 i01 (i3) with REx, Laurel Grey, all options, 24 month test drive. -- 2003 330i ZHP, Imola Red Build Date 03/03/03 SOLD! Owned for nearly 9 years.
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12-11-2012, 09:35 PM	#17
lopeolinda New Member 0 Rep 8 Posts Drives: bmw Join Date: Dec 2012 Location: 2010 iTrader: (0)	Toyota's aren't bad vehicles at all, at least they can make it to 100,000 miles without any major maintenance. __________________
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12-12-2012, 12:40 AM	#20
Nang Vann Lieutenant Colonel 18 Rep 1,519 Posts Drives: E46 M3, R35 GT-R Join Date: May 2011 Location: Australia iTrader: (0)	Time to get me a toyota! __________________ Moving on up!
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12-12-2012, 02:15 AM	#21
EuroTunerz5 Captain 20 Rep 666 Posts Drives: 2012 AW BMW 135i M-Sport PPK Join Date: Apr 2012 Location: Wisconsin iTrader: (6)	And yet my resale is shit on a 9 month old car... I'm not buying it. My Acura held its value 100 times better. __________________ 2012 BMW 135i M-Sport PPK AW with Black Boston Leather- SOLD 2010 Acura TSX V6 Tech BSM 2003 Corvette Z06 TR "Widebooty"
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