BMW is Third Most Valuable Automotive Brand of 2012 According to Interbrand Report

Jason · 12-02-2012, 06:19 PM

BIMMERPOST NEWS

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COMMENTS

BMW is the 3rd most valuable automotive company in the world (and 12th most valuable of all companies), according to Interbrand's Top 100 Brands list for 2012. Interbrand is a leading branding consulting agency.

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Interbrand's list of the top 12 most valuable automotive brands:

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So how does Interbrand calculate value and compile its list? According to them:

Interbrand's methodology looks at the ongoing investment and management of the brand as a business asset.

This means that our methodology takes into account all the many ways in which a brand touches and benefits its organization -- from attracting and retaining talent to delivering on customer expectations. The final value can then be used to guide brand management, so businesses can make better, more informed decisions. There are three key aspects that contribute to the assessment:

-- The financial performance of the branded products or services.
-- The role of brand in the purchase decision process.
-- The strength of the brand.

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Wideboy · 12-11-2012, 08:36 AM

Toyota number 1 ))

Cl0ud7 · 12-11-2012, 08:43 AM

from 1 to 3

NAV8TT · 12-11-2012, 08:51 AM

I'd get a buss pass but never a Toyota

bimmerJP · 12-11-2012, 10:08 AM

Not most anymore?? Wow...

BMW_Boy7 · 12-11-2012, 11:09 AM

Oh god another EGO driven post for all of the proud owners..jus drive...put your food down n drive!

Crulexis · 12-11-2012, 12:26 PM

Can't believe Kia is even there

Amleto63 · 12-11-2012, 12:45 PM

Toyota > BMW???
Hunday > Ferrari???

... This list is bullshit!

doublevanosrc · 12-11-2012, 01:22 PM

This list sounds iffy, VW should be at the top with Toyota 2nd and BMW 3rd.

Lemon Jelly M3 · 12-11-2012, 01:59 PM

No one here seems to appreciate Toyota engineering, which is really sad.

BGM · 12-11-2012, 02:25 PM

oh dear honda.. what happened :s

ESC OFF · 12-11-2012, 02:37 PM

Quote:

Originally Posted by Lemon Jelly M3

No one here seems to appreciate Toyota engineering, which is really sad.

The Engineering is there, but it's been a long time since anything to get excited about had a Toyota Badge....no offense Supra lovers...

xborndaballx · 12-11-2012, 03:07 PM

Toyota's aren't bad vehicles at all, at least they can make it to 100,000 miles without any major maintenance. But performance wise, they pretty much lack in every aspect, guess it's a give and take... ID rather have my performance over reliability

jameseo · 12-11-2012, 03:36 PM

We know from nascar that Toyota can make a high performance vehicle. They also have a wide price range, so they can be more valuable in almost every country in the world.

I know most everyone in the forum hates to see it, but yeah Benz beat Bimmer.

Imola.ZHP · 12-11-2012, 05:55 PM

I've heard that 79.34567% of all statistics are swayed...

Who cares? Drive the car you love!

Imola.ZHP · 12-11-2012, 05:56 PM

I've heard that 79.34567% of all statistics are swayed...

Who cares? Drive the car you love!

lopeolinda · 12-11-2012, 08:35 PM

Toyota's aren't bad vehicles at all, at least they can make it to 100,000 miles without any major maintenance.

stealth.pilot · 12-11-2012, 08:42 PM

Quote:

Originally Posted by ONE-77

I'd get a buss pass but never a Toyota

Haha. You clearly have never been on a bus.

I'd get a pink prius before I got a bus pass!

stealth.pilot · 12-11-2012, 08:44 PM

Quote:

Originally Posted by lopeolinda

Toyota's aren't bad vehicles at all, at least they can make it to 100,000 miles without any major maintenance.

They just lack excitement.

Ideal would be a BMW made by Toyota and service by Lexus dealers.

Nang Vann · 12-11-2012, 11:40 PM

Time to get me a toyota!

EuroTunerz5 · 12-12-2012, 01:15 AM

And yet my resale is shit on a 9 month old car... I'm not buying it. My Acura held its value 100 times better.

silentassasin · 12-12-2012, 01:55 AM

Quote:

Originally Posted by doublevanosrc

This list sounds iffy, VW should be at the top with Toyota 2nd and BMW 3rd.

+1

VW is huge

12-02-2012, 06:19 PM	#1
Jason Administrator Drives: E90 M3 Join Date: Mar 2005 Location: USA Posts: 16,390 iTrader: (0)	BMW is Third Most Valuable Automotive Brand of 2012 According to Interbrand Report BIMMERPOST NEWS BMW is Third Most Valuable Automotive Brand of 2012 According to Interbrand Report 31 COMMENTS Tweet BMW is the 3rd most valuable automotive company in the world (and 12th most valuable of all companies), according to Interbrand's Top 100 Brands list for 2012. Interbrand is a leading branding consulting agency. Interbrand's list of the top 12 most valuable automotive brands: So how does Interbrand calculate value and compile its list? According to them: Interbrand's methodology looks at the ongoing investment and management of the brand as a business asset. This means that our methodology takes into account all the many ways in which a brand touches and benefits its organization -- from attracting and retaining talent to delivering on customer expectations. The final value can then be used to guide brand management, so businesses can make better, more informed decisions. There are three key aspects that contribute to the assessment: -- The financial performance of the branded products or services. -- The role of brand in the purchase decision process. -- The strength of the brand. OTHER STORIES YOU MIGHT LIKE BMW Opens Driving Center and R&D Center in Korea BMW Group Breaks 1 Million Mark in First Six Months of 2014 Official: BMW to Build Plant in Mexico With One Billion Dollar Investment
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12-11-2012, 08:43 AM	#3
Cl0ud7 Private First Class Drives: 2009 M3 / 2013 X3 2.8i Join Date: Sep 2009 Location: Catasauqua, PA Posts: 184 iTrader: (0)	from 1 to 3 __________________ 2014 - AW, BMW X1 2.8i 2013 - AW, BMW X3 2.8i 2009 - LmB, BMW M3 (Sold)
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12-11-2012, 08:51 AM	#4
NAV8TT Major Drives: 2013 ///M3 E92 DCT ZCP Join Date: Aug 2011 Location: The greatest country in the world Posts: 855 iTrader: (0)	I'd get a buss pass but never a Toyota __________________
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12-11-2012, 11:09 AM	#6
BMW_Boy7 First Lieutenant Drives: 2010 M3 Join Date: Sep 2011 Location: W.Bloomfield Posts: 309 iTrader: (0)	Oh god another EGO driven post for all of the proud owners..jus drive...put your food down n drive! __________________ DCK
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12-11-2012, 12:26 PM	#7
Crulexis First Lieutenant Drives: 2008 335i // E92 Join Date: Feb 2012 Location: Toronto - GTA Posts: 330 iTrader: (1)	Can't believe Kia is even there __________________ E92 335i 6MT \| Jet Black \| Saddle Brown COBB AP \| VRSF Catless D.P's \| BMS DCI \| BMW Performance 313 Rims \| Gloss Black Kidney Grills \| LUX V8 V3's \| WeissLicht PY24W
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12-11-2012, 08:36 AM	#2
Wideboy Private Drives: E92 335i M Sport Join Date: Oct 2011 Location: Malta Posts: 78 iTrader: (0)	Toyota number 1 ))
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12-11-2012, 10:08 AM	#5
bimmerJP First Lieutenant Drives: 2008 e90 335i Join Date: Jun 2011 Location: Texas, the United States of America, Planet Earth, Universe Posts: 372 iTrader: (0) Garage List 2008 BMW 335i [2.50]	Not most anymore?? Wow...
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12-11-2012, 12:45 PM	#8
Amleto63 Commander Drives: F10 520d Sedan Join Date: Nov 2010 Location: Pisa Posts: 210 iTrader: (0)	Toyota > BMW??? Hunday > Ferrari??? ... This list is bullshit! __________________ Stay Ahead! E46(00-03) - E46 Touring (03-06) - E90(06-10)
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12-11-2012, 01:22 PM	#9
doublevanosrc Loves Runflats. Drives: 2013 VW GTi Join Date: Jul 2009 Location: Austin. Tx Posts: 1,859 iTrader: (1) Garage List 2011 BMW [0.00] 2011 BMW [0.00]	This list sounds iffy, VW should be at the top with Toyota 2nd and BMW 3rd. __________________ 2011 135i M Sport Gone and missed
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12-11-2012, 01:59 PM	#10
Lemon Jelly M3 Lieutenant Drives: M3 (E90,ZCP,6MT) Join Date: Oct 2009 Location: East Coast Posts: 478 iTrader: (0)	No one here seems to appreciate Toyota engineering, which is really sad.
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12-11-2012, 02:25 PM	#11
BGM Colonel Drives: F21 118d M Sport Join Date: Oct 2009 Location: Farnborough, UK Posts: 2,366 iTrader: (0)	oh dear honda.. what happened :s
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12-11-2012, 03:07 PM	#13
xborndaballx Registered Drives: Arctic Metallic E90 335i Join Date: Jan 2011 Location: Orlando, FL USA Posts: 589 iTrader: (2)	Toyota's aren't bad vehicles at all, at least they can make it to 100,000 miles without any major maintenance. But performance wise, they pretty much lack in every aspect, guess it's a give and take... ID rather have my performance over reliability __________________
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12-11-2012, 03:36 PM	#14
jameseo New Member Drives: '75 2002 & '08 X3 3.0 Join Date: Jul 2011 Location: San Diego, CA Posts: 7 iTrader: (0)	Toyota Has Reason to Be #1 We know from nascar that Toyota can make a high performance vehicle. They also have a wide price range, so they can be more valuable in almost every country in the world. I know most everyone in the forum hates to see it, but yeah Benz beat Bimmer.
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12-11-2012, 05:55 PM	#15
Imola.ZHP No car payments... Drives: 2003 BMW 330i ZHP Join Date: Mar 2006 Location: Mud Island, TN Posts: 1,957 iTrader: (0)	I've heard that 79.34567% of all statistics are swayed... Who cares? Drive the car you love! __________________ Marcus -- 330i ZHP -- Build Date 03/03/03
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12-11-2012, 05:56 PM	#16
Imola.ZHP No car payments... Drives: 2003 BMW 330i ZHP Join Date: Mar 2006 Location: Mud Island, TN Posts: 1,957 iTrader: (0)	I've heard that 79.34567% of all statistics are swayed... Who cares? Drive the car you love! __________________ Marcus -- 330i ZHP -- Build Date 03/03/03
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12-11-2012, 08:35 PM	#17
lopeolinda New Member Drives: bmw Join Date: Dec 2012 Location: 2010 Posts: 8 iTrader: (0)	Toyota's aren't bad vehicles at all, at least they can make it to 100,000 miles without any major maintenance. __________________
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12-11-2012, 11:40 PM	#20
Nang Vann Lieutenant Colonel Drives: E46 M3, R35 GT-R Join Date: May 2011 Location: Australia Posts: 1,519 iTrader: (0)	Time to get me a toyota! __________________ Moving on up!
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12-12-2012, 01:15 AM	#21
EuroTunerz5 Captain Drives: 2012 AW BMW 135i M-Sport PPK Join Date: Apr 2012 Location: Wisconsin Posts: 667 iTrader: (6)	And yet my resale is shit on a 9 month old car... I'm not buying it. My Acura held its value 100 times better. __________________ 2012 BMW 135i M-Sport PPK AW with Black Boston Leather- SOLD 2010 Acura TSX V6 Tech BSM 2003 Corvette Z06 TR "Widebooty"
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