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BMW 3-Series and 4-Series Forum (F30 / F32) | F30POST > 2012-2019 BMW 3 and 4-Series Forums > General F30 Sedan / F32 Coupe / F36 Gran Coupe Forum > BMW Announces 320i and 320i xDrive for U.S. Market priced at $33,445
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      01-14-2013, 12:23 PM   #23
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Quote:
Originally Posted by yamazaho
I don't see the need for 320i landing in the US at all other then being another cheaper alternative of the 3 series. I rather see different body variations such as the touring and 1 series 3-door/5-door hatchback available!!!!
Think of it with the C-class in mind. C250 has about 200hp, the C300 slots in about 20% more power, and the C350 is the top of the line at 300hp.
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      01-14-2013, 12:24 PM   #24
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Official BMWNA page: http://www.bmwusa.com/standard/conte...tAutoShow.aspx

Great move BMW. Now this is aggressive marketing.
Folks: BMW will always make sportier cars to your liking. Just don't buy a 320i if you don't want a 320i.
What BMW needs to do these days is to remain competitive in the global economy, esp. vs Audi and Mercedes who are both planning entry-level products in the US. By pulling the trigger first BMW is going to take customers away from Audi and Merc like crazy, plus cater to a whole new untapped market. Also remember that BMW has to produce truckloads of entry-level cars with good MPGs in order to keep selling powerful sixes.
BMW is just keeping up with the times. It's not like they sent us the 114d or something.

Last edited by Frencholivier; 01-14-2013 at 12:58 PM.
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      01-14-2013, 12:24 PM   #25
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no msport? why? and where's the diesel?
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      01-14-2013, 12:26 PM   #26
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i want a BMW Diesel, and want it now!!!!!!
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      01-14-2013, 12:26 PM   #27
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I can see this announcement affecting my country as well shit. More camry moms!! Yay!!!
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BMW have tapped into this by mirroring typical BMW dynamics and steering communication within the new UKL cars.
You mean massive body roll, a steering system that is not connected to the front wheels, and the engine note played through the speaker system?!?!?!?!
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      01-14-2013, 12:26 PM   #28
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the 320i moniker is back in the u.s. I loved the old coupe from back in the day.
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      01-14-2013, 12:28 PM   #29
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Not interested until I see a 320d touring.
With a 6-speed manual.
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      01-14-2013, 12:30 PM   #30
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Love this 320i lineup finally making the U.S market.
But looking at the fuel stats, 320i is same as 328i...
so, it's not really a better fuel efficient car, just a cheap entry 3 series, little disappointing

with 320d being most popular version of all european market, they should bring the 320d here to the states
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      01-14-2013, 12:31 PM   #31
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I'm a little disappointed that they would use the m-sport interior appointments, along with suspension if you purchase the sport kit. An unusual step for a true entry level car.

I just can't believe they are giving us this, and not the 320d!!!
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      01-14-2013, 12:35 PM   #32
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Quote:
Originally Posted by Frencholivier View Post
Official BMWNA page: http://www.bmwusa.com/standard/conte...tAutoShow.aspx

Great move BMW. Now this is aggressive marketing.
Folks: BMW will always make sportier cars to your liking. What BMW needs to do these days is to remain competitive in the global economy, esp. vs Audi and Mercedes who are both planning entry-level products in the US. By pulling the trigger first BMW is going to take customers away from Audi and Merc like crazy, plus cater to a whole new untapped market.
BMW is just keeping up with the times, and it better be with you than without you.


Then create an entry level product without simply moving the existing cars 'upmarket.'

Yes, it is an entry level product. I get that. But don't place this where the 328 was, and simply charge more for the 328 and 335 (which is what the pricing has done).

Look at where the 2007 E90 328 MSRP was: $33,175. Look at where the 2014 320 MSRP is. Notice something eerily similar?

You can't tell me that inflation (during the recession) has gotten to the point where there is now a 4k premium over what it used to be.
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      01-14-2013, 12:36 PM   #33
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I wonder if BMW is going to have all available options from the 328/335 on the 320 or is it going to pull an Inifiniti G25 and make it a stripped model.
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      01-14-2013, 12:42 PM   #34
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indeed both BMW UK and BMW France indicate that the 320i and 328i's MPG are within 5%...
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      01-14-2013, 12:44 PM   #35
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More BMWs to the people. This is a good move, makes the 328i feel more special.
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      01-14-2013, 12:53 PM   #36
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Quote:
Originally Posted by yamazaho
I don't see the need for 320i landing in the US at all other then being another cheaper alternative of the 3 series. I rather see different body variations such as the touring and 1 series 3-door/5-door hatchback available!!!!
You would drive BMW out of business. Wagons wont sell in the US and hatchbacks would also have a hard time. Bringing the 320i to the US is a profit driving move.

This will be one of the most common 3-series on the road soon
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      01-14-2013, 12:53 PM   #37
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Something doesnt seem right here I saw BMW production sheet and said the 320 was a diesel. This cant be gasoline makes no sense. I swear the damn sheet said diesel 320 for feb production. Those stat number look like the diesel numbers they showed earlier 180hp and 200ft lb, and 0-60 7.1 sec
You're refering to the 320d (diesel)
The US is getting the 320i (gas)
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      01-14-2013, 12:56 PM   #38
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Originally Posted by bavarian19 View Post
Then create an entry level product without simply moving the existing cars 'upmarket.'

Yes, it is an entry level product. I get that. But don't place this where the 328 was, and simply charge more for the 328 and 335 (which is what the pricing has done).

Look at where the 2007 E90 328 MSRP was: $33,175. Look at where the 2014 320 MSRP is. Notice something eerily similar?

You can't tell me that inflation (during the recession) has gotten to the point where there is now a 4k premium over what it used to be.
IA lot changes in 7 years. If they were able to offer the 2013 328 at that pricepoint with a reasonable profit margin they would do so. However, cars have more standard features, stricter safety and emission issues to deal with these days. They are offering the 320i so they can again compete at this price point.
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      01-14-2013, 12:58 PM   #39
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You would drive BMW out of business. Wagons wont sell in the US and hatchbacks would also have a hard time. Bringing the 320i to the US is a profit driving move.

This will be one of the most common 3-series on the road soon
I can see $250 lease deals on these in the future. This will help BMW sales a ton.
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      01-14-2013, 01:05 PM   #40
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IA lot changes in 7 years. If they were able to offer the 2013 328 at that pricepoint with a reasonable profit margin they would do so. However, cars have more standard features, stricter safety and emission issues to deal with these days. They are offering the 320i so they can again compete at this price point.
So in 5-7 years you will still pay 51-52k for a no option 328?
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      01-14-2013, 01:06 PM   #41
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Then create an entry level product without simply moving the existing cars 'upmarket.'

Yes, it is an entry level product. I get that. But don't place this where the 328 was, and simply charge more for the 328 and 335 (which is what the pricing has done).

Look at where the 2007 E90 328 MSRP was: $33,175. Look at where the 2014 320 MSRP is. Notice something eerily similar?

You can't tell me that inflation (during the recession) has gotten to the point where there is now a 4k premium over what it used to be.
Agreed. the price of the 3-series is higher than ever (perf too, incidentally). What can I say? They placed the 3-series more upmarket than ever. It's a "3.5" now, routinely priced above $50k. This is to make room for the 2-series, I guess.
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      01-14-2013, 01:10 PM   #42
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Originally Posted by Das_Ein View Post
Something doesnt seem right here I saw BMW production sheet and said the 320 was a diesel. This cant be gasoline makes no sense. I swear the damn sheet said diesel 320 for feb production. Those stat number look like the diesel numbers they showed earlier 180hp and 200ft lb, and 0-60 7.1 sec
There is both a 320d (diesel) and a 320i (gasoline) available in other parts of the world. The 320i is what is coming to the US now, and possibly diesel models latter down the road.
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      01-14-2013, 01:12 PM   #43
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Price-wise, wouldn't this eat into 1-Series sales?
Probably not too much, because people shopping for a 4-door sedan may not be considering a 2-door coupe.
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      01-14-2013, 01:12 PM   #44
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I wonder if BMW is going to have all available options from the 328/335 on the 320 or is it going to pull an Inifiniti G25 and make it a stripped model.
Oh I'm sure BMW will NOT make a stripper. Actually BMWNA's website says that the 320i will be available with most packages and options currently available on the rest of the lineup. Hell, that's where the money is! Plus that sport package with 18 inch and M-Sport wheel is not too shabby.

I'm not saying that the 320i is a better car than a 328i (it isn't) or that I would buy a 320i (nope). I'm just saying that it makes perfect economic sense.

Last edited by Frencholivier; 01-14-2013 at 01:20 PM.
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