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      03-05-2013, 09:12 PM   #23
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Originally Posted by turbolag View Post
Essentially they are idiots who make money. If I ever meet a salesman who doesn't know his own product...

And BMW doesn't have that many models. 1-3-soon to be 4-5-6-7-X1/3/5/6, M series. How many individual models? Not that many. it's not that much to know...and it's all they do.

Sounds like a politician...
Just like for 90% of employees in this country, many CAs get by with the minimum knowledge needed to effectively do their job and get paid appropriately. Do you really think that if they had the level of knowledge that many folks here have, it would even bump their sales by 10%? Doubtful.

I expect a good CA to "meet my needs as a customer", and the good ones do. Not every potential BMW customer needs to know details about hinge changes over model years. They may require need-fulfillment in different ways, ways that a CA is very good at.

Maybe the average CA thinks you're an "idiot who makes money" at your own job?
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      03-05-2013, 09:55 PM   #24
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My sales rep was very knowledgable. Granted he worked for BMW for 9 years and the dealership is one of the largest (if not the largest) on the west coast.
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