|03-19-2013, 11:56 AM||#1|
Drives: F80 M3
Join Date: Mar 2005
Statements by BMW CEO Reithofer on State of the Company
Statements by BMW CEO Reithofer on State of the Company
Statement and Presentation by Dr. Norbert Reithofer, Chairman of the Board of Management of BMW AG, Annual Accounts Press Conference
Ladies and Gentlemen!
We have a clear vision for the years leading up to 2020: To be the leading provider of premium products and premium services for individual mobility.
We are already the top-selling premium automaker worldwide. For us, however, leading the premium segment is more than volume leadership.
This is also the philosophy behind the latest model from BMW, which we are presenting to you today: The BMW 3 Series Gran Turismo. It combines the dynamic performance of a sedan with the functionality of a Touring model. This model further enhances the already highly desirable range of BMW 3 Series cars. In fact, in 2012, one in every four BMWs sold was a 3 Series. What’s more, the 3 Series is the most successful series in the premium segment overall. The new Gran Turismo shows once again what unites us all at the BMW Group: The passion for mobility.
Our common goal is to future-proof individual mobility.
Now, let me share with you where we currently stand and where we will focus going forward. I will concentrate on the following points:
Our commercial success has a firm foundation: the desirability of our products and the strength of our brands. BMW is currently ranked 14th in Fortune Magazine’s list of the “World’s Most Admired Companies”. We are the only automaker and the only European company listed among the Top 15 of the Top 500 Most Admired companies in the world. No premium manufacturer in our industry has ever sold more vehicles in a single year than we did in 2012.
Here are the sales figures in detail:
The automotive industry is undergoing a transformation – an “Iconic Change”, as we call it. It will be up to the customer to determine which technologies will succeed and which services will be in demand.
One thing is clear: We want to drive and shape the technological transformation to sustainable mobility. This will require all of our innovative skills:
This is also confirmed by the positive movement in BMW ordinary shares.
BMW ordinary shares rose by over 40 percent during 2012 compared to the closing price for the previous year. To put this in perspective: The DAX gained about 29 percent during the same period. BMW shares also achieved a new record high of EUR 74 in 2012. This figure has already been surpassed this year. As is the standard practice in the BMW Group, both our shareholders and our associates benefit from our positive business performance through our employee share award plan. The Executive Board and Supervisory Board will therefore propose a dividend of EUR 2.50 per ordinary share and EUR 2.52 per preferential share at this year’s Annual General Meeting. This is the highest dividend we have ever paid.
All permanent staff at German locations will receive a profit-related bonus for their part in this 2012 result. It remains one of the highest in Germany, compared across sectors and industries. Our results for 2012 stem from strong team performance. On behalf of the Executive Board, I would like to thank all of our associates for their efforts during 2012.
Our associates are our most important success factor, both now and in the future. This is why we increased the number of vocational trainees in Germany by about ten percent last year. 1,376 young people began their professional careers with the BMW Group at the start of the 2012 training year. The total number of trainees at the end of the year was 4,266.
Premium is beyond mainstream. Premium means always raising the bar. That also means making bold, counter-cyclical decisions. This is not always easy. But there can be no progress without this sort of decision and action.
There are many examples of this within the BMW Group.
There are four pillars to our strategy:
We have implemented measures in all four pillars in the past five years.
What did we achieve between 2007 and 2012?
As you can see: We achieved all of the interim targets in our strategy for 2012 and in some cases exceeded them. Compared to when Strategy Number ONE began, the BMW Group is now a stronger, more global and more future-proofed company.
Even in the context of changed external conditions, our strategy has proven robust:
What can our customers look forward to in 2013?
This year we will offer our customers new models from all three car brands and BMW motorcycles. The BMW Z4 will be updated, as well as the BMW 5 Series with its sedan, Touring and Gran Turismo models.
The following will be new to the market:
We intend for our successful course to continue this year as well.
However, we are all aware that: The global financial environment is both uncertain and volatile. Our business performance is exposed to many risks:
We will break new ground in 2013 by putting electric cars into series production. Already, the first Pre-production BMW i3s rolled off the assembly line in Leipzig in January. This is a clear signal to anyone who may still have had any doubts: The BMW i3 is definitely coming onto the market. It will be a reality by late 2013.
We will then be able to offer our customers a new dimension in driving pleasure. As media representatives, you will be able to road-test the electric BMW i3 yourselves already this fall. The BMW i3 is our approach for emission-free driving in urban areas.
Our experience with the MINI E and BMW ActiveE test fleets has shown that:
Many people here in Germany have a fairly sceptical view of the subject based on our local and regional circumstances. However, anyone driving in other countries in Europe or in a state like California will notice that many major cities now have parking areas with charging stations for electric cars. And true megacities have no choice but to promote alternative methods of mobility in the medium term. For instance, in Beijing, the China Daily reported in August 2012 that there were over a million applicants for fewer than 20,000 registration plates. Electric cars are exempt from this registration and the associated fees.
We are approaching the topic of electro mobility holistically. In the manufacture of the BMW i family we are also setting new standards:
There is another important aspect, too: The work process itself is much easier for the workers compared to traditional body construction.
Our customers have faith in our know-how and power of innovation. They trust that we will deliver „Sheer Driving Pleasure“ with an electric car as well. This also applies to our mobility services.
These are a clearly defined part of our vision for 2020. Our car-sharing initiative DriveNow together with Sixt AG is doing well. Likewise, our innovative Apps such as “ParkNow”, “Park at my House” and “My City way”, facilitate mobility within the city. These are results obtained by our BMW i Ventures Company. In 2012 we also introduced DriveNow and ParkNow in San Francisco. Over 85,000 customers in Germany and the US are already using DriveNow.
This brings me to my fourth and last point: How will we approach the next stage of Strategy Number ONE in 2016?
We are shaping our future using our own ideas and from a position of strength. Our task is to ensure that the BMW Group has a promising future as well as a successful present.
In 2016, BMW will be 100 years old. We aim to sell over two million BMW, MINI and Rolls-Royce cars that year. BMW Motorcycles and Financial Services will also continue to contribute to our success. Profitability is and will remain a key prerequisite for overcoming the challenges using our own resources. This is why we strive to maintain a range of 8 to 10 percent in terms of the EBIT margin of our Automobile Segment for the long term.
We will continue to develop our premium brands BMW, MINI and Rolls-Royce at the right times. We are adding even more variety to our customers’ driving pleasure.
Within our core BMW brand we offer a range of possibilities:
The BMW M GmbH set a new sales record as it marked its 40th anniversary in 2012. Sales of more than 26,000 “M” vehicles put us well ahead of our competitors.
What’s more, a BMW M3 won the German Touring Car Championships in 2012. After a 20-year absence from this important European racing series, we won the driver, team and manufacturer’s titles as soon as we returned. Competition spurs us on. This applies to both motor sport and our core business.
We will continue to chart a new course for our company and for our industry. That’s how we define premium. That’s what makes us stand out. That’s BMW.
|03-19-2013, 02:24 PM||#5|
the original brown guy
just look at those 3 series saloon numbers. bread and butter.
2011 E90 ///M3 AW/FR
2008 E92 ///M3 IB/BLK
|03-19-2013, 04:39 PM||#6|
Drives: 2007 Crimson E92
Join Date: Apr 2006
Location: Sultanate of Oman
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