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      09-01-2013, 03:48 PM   #1
byunts
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Video: importance of angel eyes to bmw design and DNA

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Nice reference to BMW's use of angel eyes in design and branding:

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      09-05-2013, 06:34 AM   #2
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yet mine doesnt have then
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      09-05-2013, 07:23 AM   #3
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It's sexy, catchy and attractive. Much better than other cars' day running lights.
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      09-05-2013, 07:25 AM   #4
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awesome video. Thanks.
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      09-05-2013, 07:37 AM   #5
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I think they're definitely among the most distinctive lighting designs for DRL's!
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      09-05-2013, 07:43 AM   #6
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i think the corvette's new taillights are very refreshing and look sway better than the cheap looking round drop ins.
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      09-05-2013, 07:45 AM   #7
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Best DRLs. But I'm biased.
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      09-05-2013, 07:55 AM   #8
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      09-05-2013, 08:21 AM   #9
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I love the appearence of angel eyes, it is an absolute unique and distinctive brand recognition item.


Speaking of which, I have noticed that the rearview appearence of white angel eyes is not so unique then it was when they were amber/golden.

It seems to me that the white light emitted from newer Angeleyes kind of blur out when they re in distance, while the golden/yellow ones arent.

I have noticed that last evening, when I passed an F30 which was driving on the right lane while I was being followed by an E90.

When the E90 was right next to F30 and I was about 150meters ahead of them I still could clearly see the Ringshape of the E90s AA while the AAs from the F30 kind of blurred out and all I saw was 2 white clouds....


What you guys think is it designwise or does it have to do with the different light energy emmited from LED and Halogen lamps?
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      09-05-2013, 08:24 AM   #10
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Angel eyes are so important to the brand that they decided the i vehicles wood look better without them.

Last edited by advantage20; 09-05-2013 at 08:46 AM.
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      09-05-2013, 08:35 AM   #11
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That is what I love about the Angle Eyes. With them, you always know the brand of car coming toward you. Audi, Merc, Lexus all have varying style of these lights but none are consistent from model to model, heck even year to year, so you never really know the brand.
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      09-05-2013, 09:15 AM   #12
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Quote:
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Angel eyes are so important to the brand that they decided the i vehicles wood look better without them.
terrible..
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      09-05-2013, 09:56 AM   #13
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didn't the nissan maxima recently come out with stock imitation bmw halos or was that kia? i don't remember now but it gives me a chuckle when i see them.
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      09-05-2013, 10:18 AM   #14
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That E39 looks awesome.
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      09-05-2013, 10:50 AM   #15
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That E39 looks awesome.
As are its bigger brother - the E53
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      09-05-2013, 10:51 AM   #16
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i wish i could have gotten them. but i got the sunroof instead. i love having the sunroof. but thats my only regret was not getting the angle eye's.
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      09-05-2013, 11:35 AM   #17
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That's a nice reference to BMW. I wonder if BMW will be hopping on the Audi wagon like everyone else is. I hope not, but I must admit the way the Mercedes used that to make Fog Lights looks pretty nice.
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      09-05-2013, 11:38 AM   #18
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But hey they did forget to mention the BMW Kidney Grills. I think that's been the biggest icon of the BMW face than the more recent Angel Eyes. They've done a great job of keeping it consistent too. I respect BMW for that.

Someones a designer might not like that grill and want to go down a different path. Other companies have that luxury. BMW has been taking that design principle and made it work and look sexy no matter what the cost.

Respect. BMW for life!
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      09-05-2013, 12:13 PM   #19
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corona rings...

According to BMW, they are actually called "corona rings." Which actually makes a lot more sense than "angel eyes." Hell, even the term "halos" are more appropriate from a descriptive stand point. I have never once looked at the front of my car and thought "angels."
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      09-05-2013, 12:15 PM   #20
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I absolutely love the white coronas, it's a shame I rarely get to see them since they are on when I'm behind the wheel. I always like it when I'm stopped behind a car with a mirror paint finish and I can see the eyes reflecting back at me. That and when I park in front of a storefront window and the coronas fully reflect back at me.

I imagine there's an Audi design engineer or two that would love to use the 4 coronas as headlights to symbolize the 4 rings.
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      09-05-2013, 12:16 PM   #21
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Quote:
Originally Posted by y2kunals View Post
But hey they did forget to mention the BMW Kidney Grills. I think that's been the biggest icon of the BMW face than the more recent Angel Eyes. They've done a great job of keeping it consistent too. I respect BMW for that.

Someones a designer might not like that grill and want to go down a different path. Other companies have that luxury. BMW has been taking that design principle and made it work and look sexy no matter what the cost.

Respect. BMW for life!
the kidneys are a large part of the BMW pedigree, but they have changed so much over the years i would hardly say they have been consistent. they just don't really resemble the original kidneys anymore.

on the other hand though, i do like they way they look
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      09-05-2013, 12:17 PM   #22
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Quote:
Originally Posted by SJ00
yet mine doesnt have then
Yea that's bullshit, me neither and BMW doesn't give 2 fucks. BMW take a clue no one likes your halogen bulbs at all.
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