F30POST
F30POST
2012-2015 BMW 3-Series and 4-Series Forum
BMW Garage BMW Meets Register Search Today's Posts Mark Forums Read
BMW 3-Series and 4-Series Forum (F30 / F32) | F30POST > BIMMERPOST Universal Forums > General BMW News and Cars Discussion > BMW bringing back BMW Films
jb4store
Post Reply
 
Thread Tools Search this Thread
      02-14-2014, 10:52 AM   #1
robbiefeld
New Member
3

 
Drives: NA
Join Date: Dec 2013
Location: New York City


Posts: 8
iTrader: (0)

BMW bringing back BMW Films

BIMMERPOST
     Featured on BIMMERPOST.com
It looks like BMW is bringing back BMW Films.

I'm pretty stoked to see what comes out of it.

Quote:
BMW of North America is planning to bring back BMW Films, the pioneering online movie series produced by A-List Hollywood directors/actors that popularized branded content on Madison Avenue more than a decade ago

The first iteration of BMW Films was "The Hire:" a series of eight online films starring Clive Owen as a mysterious-driver-for-hire that were produced for the Internet from 2001-2002.

Running 8-10 minutes apiece, the mini-movies featured Mr. Owen driving BMW models such as the Z4 roadster. The flicks were directed by some of the biggest names in Hollywood, including Ang Lee, John Woo, Guy Ritchie and the late John Frankenheimer.

Mr. Owen's performance helped turn him into an international movie star. Besides the BMW cars, Mr. Owen's co-stars included Gary Oldman, Don Cheadle, Mickey Rourke and Madonna (who was directed by her former husband, Mr. Ritchie).



A team led by David Lubars and Bruce Bildsten at BMW's former agency, Fallon, Minneapolis, created the idea for "The Hire" and wrote the scripts with input from directors such as Mr. Ritchie. Anonymous Content produced the films. David Fincher executive-produced.

Trudy Hardy, BMW's new VP of marketing, said at the 2014 Automotive News World Congress in Detroit, the luxury automaker was planning to bring back BMW Films. But Ms. Hardy and BMW have declined to comment further.

BMW's current ad agency, KBS+, declined to comment on the plan. Steve Golin, who was heavily involved in the first project at Anonymous Content, could not be reached for comment. Ditto for Mr. Owens' agent at Creative Artists Agency in Los Angeles.

Ahead of its time
At a time when marketers and ad agencies were still trying to figure out how to use the Internet and broadband was not in wide use, BMW Films was ahead of its time, spawning sequels on Madison Avenue and even in Hollywood ("The Transporter" franchise of action flicks starring Jason Statham was inspired by "The Hire"). But BMW eventually abandoned the expensive series.

Jim McDowell, the charismatic marketer who championed the films at BMW, went on to serve as VP and Chief Motorer at MINI USA. Mr. McDowell retired in December. Mr. Lubars has since moved on to BBDO. Mr. Bildsten left Fallon to form his own shop, then later returned.

A project like BMW Films flips the normal ad budget on its head, with most of the money going into production rather than paid media.

But BMW is launching a new "i" sub-brand of plug-in hybrid vehicles around the world. A BMW Film encore could be a nice tool to demonstrate that its i-cars have all the performance expected from the Ultimate Driving Machine. KBS+'s first TV spots for the i-cars that broke recently on NBC's coverage of the Sochi Winter Olympics took a cinematic approach.

Good idea?
"Resurrecting BMW Films is a great idea. If I was the CMO of BMW, that's what I would be doing," said David Kiley, author of "Driven: Inside BMW, the Most Admired Car Company in the World," and editor-in-chief of New Roads Media. "It's really difficult to stand out and separate yourself producing TV commercials any more. It's really hard to tell an engaging story in 30-second spots."

But marketing consultant-turned Hollywood screenwriter Ernest Lupinacci sees potential pitfalls in a BMW Films sequel. First, the luxury car-maker will have to compete against itself. Despite all the hoopla, the films basically boiled down to A-List directors accepting big bucks from BMW for little more than beefed up car commercials, said Mr. Lupinacci.

"In the spirit of being a cynical son-of-a-bitch, they got A-List directors and paid them A-List dollars to direct C-Level concepts. These things were better-than-average commercials -- sort of. But if you go back and watch them you go, 'What's happening here?' It's just running footage."

After overtaking longtime leader Lexus to lead the U.S. car market in luxury sales in 2011-2012, BMW lost its luxury sales crown to rival Mercedes-Benz in 2013, according to the Automotive News Data Center. Mercedes sold 312,528 vehicles last year vs. 309,280 for BMW. Mercedes also lead all luxury car-makers in January sales with 22,604 compared to 18,253 for BMW, 17,637 for Lexus and 11,386 for General Motors' Cadillac.
Appreciate 0
      02-14-2014, 02:32 PM   #2
TheOne
BROKER
Canada
2

 
TheOne's Avatar
 
Drives: '11 E92 335is Blk on Blk
Join Date: Oct 2008
Location: Toronto, Canada


Posts: 104
iTrader: (0)

Excited !!! 😃
__________________
Retired : '05 E46 330ci ZHP | '08 E92 335
Appreciate 0
      02-14-2014, 02:35 PM   #3
Matt01
Private First Class
United Kingdom
1

 
Drives: F20 125d MSport
Join Date: Jan 2011
Location: Nottingham


Posts: 170
iTrader: (0)

Me too... Had the DVD shipped from the US!
Appreciate 0
      02-14-2014, 02:36 PM   #4
Jesal@IND
United_States
22

 
Jesal@IND's Avatar
 
Drives: F10 M5
Join Date: Feb 2011
Location: Chicago, IL


Posts: 1,054
iTrader: (1)

Garage List
2009 BMW M3  [5.00]
Send a message via AIM to Jesal@IND
Yes!
__________________
Appreciate 0
      02-14-2014, 02:37 PM   #5
Law
Lieutenant
Taiwan
13

 
Law's Avatar
 
Drives: E46 M3 6MT | E90 M3 6MT
Join Date: Jan 2009
Location: Los Angeles, CA


Posts: 482
iTrader: (0)

Garage List
2004 BMW M3  [5.00]
Now this I like.

Its always inspiring to watch & really captures the essence of what is supposed to be a driver oriented brand via the arts.

Clive Owen was great. The E39 M5 short film was an instant classic and a favorite.
__________________
2011 E90 ///M3 6MT (08.10.13~ Current)
| RAYS | EIBACH | AKRAPOVIČ |
2004 E46 ///M3 6MT (02.20.11~10.24.13) Sold
| HKS | KW | RECARO | RAYS |
Appreciate 0
      02-14-2014, 02:38 PM   #6
03BeastCharmer
Major
22

 
03BeastCharmer's Avatar
 
Drives: 03 M5, '13 & 97 M3
Join Date: Oct 2007
Location: Houston


Posts: 1,415
iTrader: (2)

The movie "Star" is part of what hooked me into BMW and got me into my E39 M5. Great set of movies/commercials.
__________________

Current: '13 E92 M3 Euro Delivery
Wife's: E39 M5, E36 M3
Gone: E86 M Coupe; E30 M3
Appreciate 0
      02-14-2014, 02:42 PM   #7
zuggerat89
Still waiting...
United_States
10

 
zuggerat89's Avatar
 
Drives: OGV
Join Date: Jan 2006
Location: Monmouth County, NJ


Posts: 888
iTrader: (0)

Quote:
Originally Posted by 03BeastCharmer
The movie "Star" is part of what hooked me into BMW and got me into my E39 M5. Great set of movies/commercials.
I still watch that video!
Appreciate 0
      02-14-2014, 02:52 PM   #8
PrimoM3
Chemofski
United_States
19

 
PrimoM3's Avatar
 
Drives: '13 X5M
Join Date: Feb 2008
Location: West Coast, U.S.


Posts: 1,294
iTrader: (0)



__________________
'13 Individual Frozen Brilliant White ///M3 Coupe
Ordered 2/15/12 | Euro Delivery on 9/21/12 | U.S. Redelivery on 12/6/12 | Motor Dead on 7/15/13

'13 Space Gray/Mugello Red X5///M
Pavement Punisher | Snow Muncher | Family and Board Hauler | Roadtripper
Appreciate 0
      02-14-2014, 02:53 PM   #9
Devin.RS
First Lieutenant
United_States
10

 
Devin.RS's Avatar
 
Drives: ..
Join Date: Jun 2012
Location: ..


Posts: 395
iTrader: (0)

Great idea!

Their current marketing is horrid.

If your tag is "the ultimate driving machine" I don't want to cars sitting still in a driveway, or have the wrong girl get into a car, or see you playing with the idrive!

I want to see cars doing car things, driving fast, turning fast, stopping fast, doing bad a** things!


I like how in the original BMW films, not every single car in the shot was a BMW, it made it feel more like a movie and not a commercial.

Last edited by Devin.RS; 02-14-2014 at 03:03 PM.
Appreciate 0
      02-14-2014, 02:56 PM   #10
mkPOTO
Mr. Nice Says Hello
199

 
mkPOTO's Avatar
 
Drives: 1999 528I
Join Date: Dec 2008
Location: USA


Posts: 15,624
iTrader: (23)

Garage List
awesome!
One of the reasons I go so into BMWs
__________________

EVOLVE E600 BMW E92 M3
Appreciate 0
      02-14-2014, 03:00 PM   #11
Kyle B
This one goes to 11.
7

 
Kyle B's Avatar
 
Drives: E30, E60
Join Date: May 2012
Location: 2D Hologram Universe


Posts: 574
iTrader: (0)

Cool. I still have my DVD of the last set of BMW Films
Appreciate 0
      02-14-2014, 03:15 PM   #12
Doctor///M
Colonel
43

 
Doctor///M's Avatar
 
Drives: F80 M3, R56 MCS
Join Date: Feb 2012
Location: USA


Posts: 2,103
iTrader: (4)

Garage List
2015 BMW M3  [4.00]
2009 BMW 335i  [0.00]
2010 MINI Cooper S  [0.00]
best news in a very long time.

Hopefully they don't kill it like they've been doing with their recent lineup (i.e. 2 Series Active Tourer POS).
__________________
2015 BMW M3 (ED 03-11-14) /l\ Austin Yellow /i\ 6MT /l\ Exec Pkg /i\ HK Audio /l\ 437M
CCA Member
Appreciate 0
      02-14-2014, 03:23 PM   #13
nicebraces
///M
United_States
14

 
nicebraces's Avatar
 
Drives: '13 E93 M3/'14 Cayenne Turbo S
Join Date: Dec 2013
Location: South Florida


Posts: 1,177
iTrader: (12)

YESSSSSSSSS !!!!!
Appreciate 0
      02-14-2014, 03:26 PM   #14
pkimM3r
Banned
92

 
pkimM3r's Avatar
 
Drives: m3 saloon in granny mode.
Join Date: Dec 2009
Location: lost angeles


Posts: 7,321
iTrader: (0)

Quote:
Originally Posted by 03BeastCharmer
The movie "Star" is part of what hooked me into BMW and got me into my E39 M5. Great set of movies/commercials.
Ronin!!
Appreciate 0
      02-14-2014, 03:34 PM   #15
TheObviousChild
First Lieutenant
United_States
7

 
TheObviousChild's Avatar
 
Drives: 2013 335xi - M-Sport
Join Date: Feb 2010
Location: Broomfield, CO


Posts: 363
iTrader: (0)

Nice! I still have the original DVD box set that came with my 2004 325i....my very first BMW!
__________________
2013 BMW 335xi EBII over Coral Red / ///M sport / Premium / Cold Weather / 6MT / Nav / Dynamic Handling / HK audio
Previous: 2010 328i / MT
Previous: 2007 328i / AT (boo)
Previous: 2004 325i / MT
Appreciate 0
      02-14-2014, 03:34 PM   #16
sq86
Lieutenant
United_States
8

 
sq86's Avatar
 
Drives: 2013 328i E92 LMB
Join Date: Apr 2007
Location: NJ


Posts: 421
iTrader: (0)

Garage List
2008 328xi  [0.00]
Hopefully they are as good as the first series. Those were properly good.
__________________


'13 328i Coupe
Appreciate 0
      02-14-2014, 04:10 PM   #17
Imola.ZHP
No car payments...
United_States
20

 
Imola.ZHP's Avatar
 
Drives: 2003 BMW 330i ZHP
Join Date: Mar 2006
Location: Mud Island, TN


Posts: 1,988
iTrader: (0)

Send a message via AIM to Imola.ZHP Send a message via MSN to Imola.ZHP Send a message via Yahoo to Imola.ZHP
YAYAYAYAYA!!!!!
__________________

Marcus
-- 330i ZHP
-- Build Date 03/03/03
Appreciate 0
      02-14-2014, 04:32 PM   #18
bim_power
Private First Class
United_States
1

 
bim_power's Avatar
 
Drives: BMW
Join Date: Dec 2013
Location: VA/DC


Posts: 147
iTrader: (0)

excellent...
Appreciate 0
      02-14-2014, 04:44 PM   #19
jphughan
Brigadier General
United_States
39

 
jphughan's Avatar
 
Drives: 2011.75 M3 E92 6MT
Join Date: Mar 2011
Location: Austin, TX


Posts: 3,438
iTrader: (0)

This doesn't absolve you of delivering the FWD 2 Series "Craptive Tourer", BMW!!!

But it's a start.
__________________
11 M3 E92 Le Mans | Black Nov w/ Alum | 6MT | Premium 2 | Convenience | 19" | EDC | Prem Audio | Moonroof | BMW Apps | Yoko AD08 R | Vorshlag Adjustable Camber Plates | StopTech ST-60 380mm BBK | Castrol SRF Fluid | ModMyNav.com rear camera | OEM Euro Sunglasses Holder
Appreciate 0
      02-14-2014, 05:39 PM   #20
BeemerX1
Private
Belgium
0

 
Drives: BMW X1 xdrive23d
Join Date: Sep 2013
Location: Belgium


Posts: 98
iTrader: (0)

One of the nicest BMW commercial was the one with Kermit.
Only can find it in German, not in English or even in Dutch how it came out here.


Making of this commercial, not sure you guy's ever seen this since rumors where USA didn't get the 1 series:
Appreciate 0
      02-14-2014, 05:49 PM   #21
Matski
Captain
England
13

 
Matski's Avatar
 
Drives: A slow BMW
Join Date: Feb 2010
Location: England


Posts: 634
iTrader: (0)

The Hire series 1 & 2 were awesome.

BMW should just have one produced per quarter or something
__________________
3/15 to i8, and everything in between (yep, even including the F26 and F45)
Appreciate 0
      02-14-2014, 06:18 PM   #22
WWM3
Captain
10

 
WWM3's Avatar
 
Drives: 09 E90 M3 AW/FR 6MT
Join Date: Mar 2009
Location: PA


Posts: 768
iTrader: (7)

E39 M5 = best BMW film and probably the best sedan they have ever made. I am also a little biased..
__________________
Borla ATAK / BMC / BMW LED / BPM Stage 2

Previous: 1999 M3 2003 M5 2006 330i 2007 335i
Appreciate 0
Post Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump


All times are GMT -5. The time now is 01:25 PM.




f30post
Powered by vBulletin® Version 3.7.0
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
1Addicts.com, BIMMERPOST.com, E90Post.com, F30Post.com, M3Post.com, ZPost.com, 5Post.com, 6Post.com, 7Post.com, XBimmers.com logo and trademark are properties of BIMMERPOST