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      11-13-2014, 07:15 PM   #1
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BMW promises more distinct styling for next-gen models

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The firm plans to evolve the design language of its 1-, 3-, 5- and 7-series models in their next generations to create more visual differentiation between models.

“We want each and every model to have its own little world. We think that’s important in a market where we sell two million cars [BMW, Mini, Rolls-Royce] this year,” said Karim Habib, BMW brand design director.

“We need to maintain exclusivity, and if anything we will make them more separate,” he added.

BMW’s core model range of 1-, 3-, 5- and 7-series models have styling that has developed to give each one a distinct identity, a trend started in the late 1990s under Chris Bangle after BMW was criticised for making small, medium and large versions of the same car.

Today the 3-series, for example, has crisp-edged styling, whereas the 5-series has a softer look.

“Whatever we do must be authentic design, which represents the inner qualities of the car,” said Habib.

“Why edges? With edges you express precision and the 3-series drives crisply, with precision. But the 5-series is a bit more about elegance, with more volume in the surfaces,” he added.

Habib said BMW can use new headlamp technology, particularly that involving high intensity LED lamps, to give each of the saloon cars a more different and individual front-end graphic to build around its hallmark double-kidney grille.

BMW will shortly launch a new flagship 7-series, which is likely to employ slim LED headlamps as its price point can justify making use of the pricey technology.

Slim headlamps would enable Habib and his team to design the next 7-series around a much larger double-kidney grille with a greater road presence.

The price point of the 3-series, however, can’t yet justify purely LED lighting, so the design would need to incorporate conventional technology headlamps.

Depending on how the cost of LED technology develops the 5-series, due for launch in 2016, could go either way. “The LED tipping point is pretty much here,” said Habib.
http://www.autocar.co.uk/car-news/ne...ext-gen-models
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      11-14-2014, 11:59 AM   #2
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The 3 series hasn't been designed with "crisp-edged styling" since the E46....
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      11-14-2014, 01:50 PM   #3
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Quote:
Originally Posted by ShocknAwe View Post
The 3 series hasn't been designed with "crisp-edged styling" since the E46....
x2.

I haven't seen much "distinct" styling from anyone lately actually, other than the newer Lexus line up, which has some of the best body lines out currently, IMO.
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      11-14-2014, 02:08 PM   #4
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Quote:
Originally Posted by Billup View Post
x2.

I haven't seen much "distinct" styling from anyone lately actually, other than the newer Lexus line up, which has some of the best body lines out currently, IMO.
This.

Though the worst offender is Audi, BMW isn't far behind. The 3er and 5er are nearly indistinguishable from behind.
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      11-14-2014, 02:59 PM   #5
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Quote:
Originally Posted by KingOfJericho View Post
This.

Though the worst offender is Audi, BMW isn't far behind. The 3er and 5er are nearly indistinguishable from behind.
I think Mercedes is going to beat Audi.
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      11-14-2014, 03:45 PM   #6
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I think Mercedes is going to beat Audi.
I dunno about that entirely, I really enjoyed the styling of the new CLA45AMG.
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      11-15-2014, 11:51 PM   #7
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Quote:
Originally Posted by ShocknAwe View Post
The 3 series hasn't been designed with "crisp-edged styling" since the E46....

I have to admit that I find it amusing when people feel this way now. At the time of the E46's introduction, there was heavy criticism that it was too soft and had, literally, lost its edge.

Source: I ordered one of the first E46 323i's in the summer of 1998 and spent way too much time arguing on Usenet about it's then "radical" styling.

I remember one fellow described the rear end as "looking like an egg". :-)
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      11-16-2014, 09:36 AM   #8
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Good news. The current crop of BMWs are a total snooze-fest styling wise.
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