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      04-01-2014, 11:40 AM   #1
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BMW U.S. Reports March 2014 Sales Up 18.6%

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BMW U.S. Reports March 2014 Sales Up 18.6%
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BMW brand sales up 18.6 percent, best March ever

MINI brand sales down 39.8 percent

BMW Motorcycle sales up 2.8 percent

Woodcliff Lake, NJ – April 1, 2014… The BMW Group in the U.S. (BMW and MINI combined) reported March sales of 35,762 vehicles, an increase of 7.9 percent from the 33,149 vehicles sold in the same month a year ago. Year-to-date, the BMW Group (BMW and MINI combined) is up 2.6 percent on sales of 81,034 in the first three months of 2014 compared to 78,957 in the same period in 2013.

“You could almost feel the desire as March roared out with record-breaking numbers for BMW making for a strong start to the Spring season,” said Ludwig Willisch, President and CEO, BMW of North America. “New models from the 2 Series to the 4 Series to the X5 are gaining traction in the marketplace, and for MINI the months of drought will be ending as the new Hardtop is arriving and on its way to showrooms.”

BMW Brand Sales
Sales of BMW brand vehicles increased 18.6 percent in March for a total of 32,107 compared to 27,078 vehicles sold in March, 2013. Year-to-date, the BMW brand is up 11.5 percent on sales of 72,377 compared to 64,902 sold in the first three months of 2013.

In March, best performing vehicles included the 6 Series, up 249.3 percent to 3,063 units; the Z4, up 87.3 percent to 592 units; and the BMW X1, up 55.8 percent to 4,307 units.

BMW Pre-Owned Vehicles – best month ever for Pre-Owned
In March, sales of BMW used vehicles (including certified pre-owned and pre-owned) increased 22.1 percent to 19,301 vehicles compared to 15,809 sold in March, 2013. Year-to-date, BMW used vehicles (including certified pre-owned and pre-owned) are up 13.4 percent on sales of 48,400 compared to 42,675 sold in the first three months of 2013.

MINI Brand Sales
For March, MINI USA reported 3,655 automobiles, a decrease of 39.8 percent from the 6,071 automobiles sold in the same month a year ago. Year to date, MINI USA reported a total of 8,657 automobiles, a decrease of 38.4 percent from the 14,055 automobiles sold in the first three months of 2013.

MINI Pre-Owned Vehicles – best month ever
In March, MINI used automobiles (including MINI NEXT certified pre-owned and pre-owned) reported sales of 2,220 automobiles, an increase of 29 percent from the 1,721 automobiles sold in March, 2013. Year to date, MINI used automobiles (including MINI NEXT certified pre-owned and pre-owned) reported sales of 5,976 automobiles, an increase of 23.3 percent from the 4,846 automobiles sold in the same three months of 2013.

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      04-01-2014, 11:52 AM   #2
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      04-01-2014, 12:11 PM   #3
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What the hell is going on with the 6er? Its been selling in the 500-1000 cars/month range pretty consistently. I wonder whats behind this random 3,000 number...
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      04-01-2014, 12:28 PM   #4
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Originally Posted by bimmerjph View Post
What the hell is going on with the 6er? Its been selling in the 500-1000 cars/month range pretty consistently. I wonder whats behind this random 3,000 number...
looks like it took some of the 7 series and 5 series buyers and pulled them in for the 6GC, i guess but i noticed that also
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      04-01-2014, 12:42 PM   #5
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mini is not doing so well...
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      04-01-2014, 12:47 PM   #6
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Quote:
Originally Posted by Gangsta D
Quote:
Originally Posted by bimmerjph View Post
What the hell is going on with the 6er? Its been selling in the 500-1000 cars/month range pretty consistently. I wonder whats behind this random 3,000 number...
looks like it took some of the 7 series and 5 series buyers and pulled them in for the 6GC, i guess but i noticed that also
I mean yeah, but since the 6er is priced so much higher than the 5er I couldn't see it being that big of a factor. Anyway, the GC has been out for a while now, so even if that were the case, why is it just now stealing so many sales?

Its definitely weird though.
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      04-01-2014, 01:08 PM   #7
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Quote:
Originally Posted by bimmerjph View Post
I mean yeah, but since the 6er is priced so much higher than the 5er I couldn't see it being that big of a factor. Anyway, the GC has been out for a while now, so even if that were the case, why is it just now stealing so many sales?

Its definitely weird though.
The z4, X1 are also up quite a bit and haven't been changed in a while too. Strange. The 6 series almost caught the 5 series is crazy..
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      04-01-2014, 01:43 PM   #8
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combination of $7500 "Option Allowance" (March rebate) and MSport Edition package which bundles a bunch of equipment, likely had a lot to do with 6 series sales increase.

Huge drop in 7 series sales, so BMW responded appropriately in April, $4000 MSport Edition bundle...For anyone considering the 7, looks like a worth while package.
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      04-01-2014, 03:00 PM   #9
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April Fools!

Sales actually went down 18.6% after BMW started following the Pontiac Aztek design for their GT fleet.

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      04-01-2014, 03:46 PM   #10
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Originally Posted by Crisp View Post
April Fools!

Sales actually went down 18.6% after BMW started following the Pontiac Aztek design for their GT fleet.

Okay Dame Edna, back in your hole...
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      04-01-2014, 08:49 PM   #11
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Quote:
Originally Posted by Cl0ud7 View Post
mini is not doing so well...
MINI stopped doing well when they stopped being so, well, 'mini'.

Ever seen the size of some of those things now? They're literally as big as first-gen Explorers.

I had an R50, loved it. There isn't a single car over at MINI I'd consider right now.
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      04-01-2014, 09:39 PM   #12
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likely had a lot to do with 6 series sales increase.
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      04-01-2014, 09:48 PM   #13
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down 40%? thats insane
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      04-01-2014, 10:06 PM   #14
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X1 is absolutely killing it. And I could easily see that monthly number increasing another 50% when they roll out the next generation model (yes, the FWD one).
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