Quote:
Originally Posted by DrivenByE30
... and a young market full of competition to win for the image... each car maker has still the chance to anchor their image and reputation among the elite, and by extension the desire of the common people....
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Well, Hong Kong is a very mature market & major brands have already established their reputations long time ago. BMW did very well during 2011 when it nearly beat Toyota as being the biggest selling brand.
As for these launch events, it's quite common amongst premium brands to try to out-do each other in terms of extravagance. Most of the guests are either local celebs & the press, otherwise it's loyal or prospective BMW customers.