Quote:
Originally Posted by Vector Pilot
Let me see if I understand what they're saying. Is BMW going to increase prices on the new 4 series so they can create a new consumer niche and in turn surrender it's market share [selling entry level coupes] to Audi and Mercedes? With all due respect, that does not make sense.
Highest Regards!
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BMW knows what it's doing as they have done this before...
with the Z4 sales failure.
They pushed the Z4 from the "premium Miata" bracket to the Boxster market and it just died...
Now they want the 3-Series Coupe customer to downgrade in masse to the new 2-Series Coupe, and the M3 guys to the new M2. If the current M3 have had lackluster sales at $70,000 average prices since introdution (remember the 100,000 unit production-run estimate? I bet that not even 50,000 have been sold to date) then I do not want to know what's going to happen with a $80,000 M4 sales figures...