Quote:
Originally Posted by Technic
BMW knows what it's doing as they have done this before... with the Z4 sales failure.
They pushed the Z4 from the "premium Miata" bracket to the Boxster market and it just died...
Now they want the 3-Series Coupe customer to downgrade in masse to the new 2-Series Coupe, and the M3 guys to the new M2.
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Actually the talk in the marketing department was to "cream" the actual 3 Coupe owners (by offering something a trifle more exclusive).
For German market it does not matter since the majority of cars are going to be leasing vehicles. The American and Chinese customers are considered wealthy enough not to raise eyebrows. Especially since an optional (like a navigation system) costs as much as the upgrade from 3Coupe to 4coupe.
Clever people those in marketing.
