Quote:
Originally Posted by ZMM_OMG
Customization - Good job getting BMW Individual involved in the concept. Things like the suede headliner, contrasting seat piping, and natural-grain wood are totally awesome and add welcome touches of luxury and exclusivity. We yanks sure would appreciate the opportunity to have some of those Individual bits available when the car goes into production. You want to move the 4-series upmarket? We want a car that reflects our individual tastes, and we're willing to pay for it.
|
IMO, "Individual" doesn't make sense on lower end models, such as 3/4-er. Who wants a 3/4-series for 60k+?
