Quote:
Originally Posted by aceking4u
BMW is selling twice as many cars as Audi....that's a Fact
but BMW net income difference is about 10.52% greater than Audi AG (compared to BMW AG)
http://www.hoovers.com/company-infor...154c11dcb.html
http://www.hoovers.com/company-infor...19c14cd66.html
Again, I'm only agreeing with the OP. Audi's marketing strategy is different. It works for them and BMW works for theirs as well. Audi is making bigger gains (look at 2010 to 2011 for both companies). Audi's strategy is working "close" enough to achieve BMW like figures without having to double their sales. |
I didn't know that's what we were debating.
Of course Audi's strategy is different than BMW's.
For any business, the point is to create VALUE for the customers by highlighting their competitive advantages from the "rest of the crowd."
Audi offers:
squeak and rattle free interiors
boring exteriors
awd
meh handing
BMW offers:
boring interiors
sexy exteriors
multiple transmissions
sexy handling...
Each will highlight their strength in comparison to the others in their competitive class because...everybody focuses on what they're good at, lol!