They should roll this out in SW Florida, the snowbirds would eat it up. Right now their choices are drive their DD down from Boston, Toronto or Chicago (what a pain!), pay well over $1,000 month to Hertz or Avis, or buy a separate car to keep at their home / Condo in Naples.
(In theory you could also pick up a lease assumption on Swapalease to get you through the winter, but those tend to be fairly high mileage cars, you need to provide your own insurance, and there's a high probability you'll wind up paying for tires at lease end).
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Current:
2020 540i MSport
2017 330i
2008 135i
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