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Originally Posted by bradleyland
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It is a real dilemma for incumbents. The automotive market has taught the market to be risk averse. However, this opens them to disruption in the form of risky upstarts like Tesla. I continue to believe that the right move is to build EV-first platforms that share as little as possible with traditional ICE products. The goal needs has to be creating the consumer perception that BMW EV models are every bit as new and innovative as models from Tesla. I think this shared platform fails at that.
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Yeah only the time will tell if their flexible shared platform was the right move. I am pretty sure they've spent tens, if not hundreds of millions of dollars before deciding on this so I have no doubt they've weighed pros and cons of each direction.