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      11-30-2012, 04:47 PM   #79

Drives: 2020 BMW M340i
Join Date: Aug 2012
Location: Los Angeles, CA

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Originally Posted by WJGreer View Post
They would probably look for incremental sales at least equivalent to the R&D costs of an additional model.
i'd figure it really won't cost that much more to design a 4GC given it is still mostly the same.

mercedes when they made the CLK (now e-class coupe) supposedly made $10k more per car if someone bought a CLK over a C sedan.

if anything , you probably get the best value buying the cheapest member of a platform from BMW. so the F30 is probably the car where BMW makes the least money per unit. or the f10 528i.

its kind of like if you bought a regular 911. someone who buys a GT3 RS is paying a lot of incremental dollars to support your platform.