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      11-10-2011, 03:59 PM   #72
mkoesel
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Drives: No BMW for now
Join Date: Jun 2006
Location: Canton, MI

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Quote:
Originally Posted by ManMachine View Post
Actually compared to E90, with the specific lines F30 offers more cosmetic items to suit an individual's taste.
Quite possible.

In contrast to the E90, however, you can only get these items is very specific combinations. It seems quite likely, in fact, that the total number of variations now, across all options and packages, has gotten smaller. And I think that, if so, this demonstrates the brilliance in the marketing behind these lines. They give the consumer more choices while actually reducing the individuality which would then reduce BMW's costs.

Hound Passer makes a very good point regarding Mini. If you've never done so, go to their site and spec out a car. You will see that the level of customization is almost stupefying. And there are no (well, a few, I suppose) restrictions as far as what can be had with what. It's wide open. Exterior trims, accents, interior colors, patterns, wheels, aerodynamics of all sorts, etc. can be had in nearly any combination you wish.
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