I looked at 2013 S4 and got it.
I was comparing 13 M-Sport F30 335i xDrive and 13 S4. The price difference in US was small, BMW was like $600 more equally equipped.
Just plain and simple, if you considering AWD - get S4, otherwise get BMW.
BMW F30 has maybe just a bit more space on the back seat, but mainly because Audi's sports seats take more room. Interior quality of S4 is still better than updated F30 interior.
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