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On first look you think what have Kia done pricing it at 40k!?!?
It attracts the high tax AND goes head to head with premium German makes.
However we now have a Kia in a load of group test with mercs, Audi and bmw where as before they would not have been. Plus they are not bad reviews of a reasonable car.
Now as for who would pay 40k for a Kia then no one but who would pay 40k for a bmw? It's all spin as we know and you can get 20% off a bmw list with out trying so if Kia can do the same with some great pcp deals they may even sell a few.
Good little loss leader that raises the brand if you ask me and a great second hand bargin!
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