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BMW have kept the evolutionary appearance on the account of the current car is the best selling 3er Coupe to date. BMW credit this on the fact that the car is no longer a two door sedan but a singular model with it's own style and individuality.
The 3er Coupe/Cabrio has seen new customers for the first time , especially because of the exclusivity and Premium appearance of the Coupe and Cabrio.

The next generation car is significant for this decade , because it is in the segment that will grow and the new car retains a premium make over , because this new 4er Coupe and Cabrio will become more profitable than before.

The styling is evolutionary but brings forth some new elements to exert the premiumness of the car and to illustrate it's proximity with it's larger brother the 6er.
Some elements carried over to the 4er from the 6er include the similiar boat plowing through waves imprinted on the lower flanks , although the 4er begins much earlier in the door skin and allows the characterline to overlap forming the decorative side intake with will designate the engine and whether xDrive is featured. The side repeater is relocated to the mirror. The glasshouse becomes more shallower , allowing for the cars stretched proportions.

The front end of the car receives a wide grille , surrounded by slanted headlamp units , similar in shape to todays car with shapely flicks at each corner , where they surround the grille. To add more premiumness and a relationship to the bigger 6er brother the repeaters are located underneath the headlamp units , however they are covered by the main glass cover and are not individual elements like the 6er Coupe.

At the rear the car progresses the outgoing look of the Coupe but with more dynamic shaped rear tail lamps that wrap around the body in a similar fashion that the previous E60 5er did , but with a more slimmer look. Aping the look of the current car a more BMW-like L-Shape is applied but the base of the units angles diagonally upwards to the recess for the licence plate, it gives a more dramatic feel and adds more sports orientated profile to the rear. The L-Shape are longer than before and like the 6er will offer exclusive LED technology.

The Cabrio retains a 3 piece folding hard-top for more exclusivity and the reputation of the car as a popular boulevard cruiser in which the demographic of owners is dominately female.
In some markets - China for example. The 3er Cabrio (E93) outsells the relevant Coupe due to the car appealing to younger customers.

The 4er Gran Coupe transmits some of the Coupes elegant style but with four doors. The Gran Coupe model will be BMW's lowest (in height) four door yet.