Quote:
Originally Posted by bradleyland
Navigation systems are a huge money maker for auto manufacturers. They're one of the most profitable options available in a car. BMW could definitely afford to reduce the price, but why would they? The market bears the cost. The argument that there's not enough margin to fit a nav system by default is pretty weak though. It'd require a price bump, but no where near $2k.
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Your same argument could be made for Xenon lights, 19" wheels, etc. Each are profitable, and each can command a premium over vs. not including them at all. So mine's not a weak argument, at all. It's a business model that has been successfully used by automakers for years.