Overall, I think building them here is fine, and probably a good thing on many levels.
In the main, however, if it'll keep the cost of my next 3er down to just above the average price of a car, fine by me. It doesn't make me happy each day to know that I drive an expensive car. Indeed, for daily driving -- which is what my 3er is for -- I don't want to have to spend over $40K, and preferably, I'd spend something like $35.
I'm sure BMW recognize that for the 3er to remain as solid as it is, they have to keep the prices down. It's been rising rapidly over the past decade. A mainstream car is not supposed to cost $50K, which nearly is about what well equipped 3ers cost these days.
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Cheers,
Tony
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'07, e92 335i, Sparkling Graphite, Coral Leather, Aluminum, 6-speed
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