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I read those financials quite differently. I see that in 2011 BMW had a revenue 50% larger than Audi's but BMW only had a 10% advantage in net income. To me that looks like a large company slowing down and a newer company more profitable.
Not trying to say anything about the "marketing" of either brand here, nor trying to make any inference as to what car is better. Just trying to get a correct reading of the financials.
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