Quote:
Originally Posted by am3r1ka
At this rate we're going to get a X7M CSL
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Sadly, you may be right! The "M5 CS" is already an oxymoron, but that's obviously not going to stop BMW from taking even the CSL badge all the way to the top of the product hierarchy.
Most people that buy these do not care about this automotive contradiction. They want the fastest, most expensive version regardless of what it is and what it is supposed to represent. BMW knows it, and they will gladly leverage their latest badging to add layers of margin, while also enabling them to price discriminate based on what someone is willing to pay for what is essentially the same car. Gone are the days when the engineers and driving enthusiasts influenced more of the offerings. BMW MBAs, however, are doing their best work
Oops, I mean
.