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      10-12-2019, 12:14 AM   #2422
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Drives: 2018 M4
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Originally Posted by IK6SPEED View Post
Selling more cars than Tesla is not the metric of success for an Electric Strategy.

It's a long term marathon.
Well then they got their asses kicked on the first leg of the marathon by an upstart and by multiples - and their CEO's electric strategy got him fired (not to mention his margin failure).

... and given their Dir of Dev Klaus Fröhlich doesn't think customers want BEVs (he's right in that customers don't want BMW BEVs), I'm guessing it won't be long until Zipse tells him he's out too. Keep an eye out for that headline!

Further, look for BMW to pull back on carbon fiber in their future BEVs (ref margin point)

Originally Posted by mkoesel View Post
I thought the next M4 was going to be a flying car powered by bloomin' onions and a teaspoon of mayonnaise. At least that's what I read on the internet @