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I used to buy BMW for the Brand, but they are now soft... really soft. They suck infact in terms of performance vs Audi's equivalent cars at the M level. (serious check them out). But despite that I still liked BMW coz they dont look boring. That said, I no longer hold the infallible view that they are as good as they once were nor will i pay attention to their past track record. Look at how many of us here with our brand new F30 experience all kind of embarassing defects/issues/rusty seats, knocking steering racks, cracked trims etc etc.
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