View Single Post
      08-20-2012, 08:50 AM   #77
Mr.Marvelous
the name says it all...
Mr.Marvelous's Avatar
Turkey
71
Rep
269
Posts

Drives: F30 BMW 320i Sport Line
Join Date: Oct 2006
Location: Turkey

iTrader: (0)

Quote:
Originally Posted by visualguy View Post
Pretty amazing advancements in manufacturing technologies to enable making so many different models at the same time in a cost-effective manner.
That's the case actually.

Notice how BMW's share a lot of components throughout the lineup. Gearbox, chassis, engines, interior parts etc. etc.

The only thing changing is the shape and size, and that allows companies to segmentate even further without increasing the production costs.

New models means new customers from different segments. You can even reach to the smallest niches with this business strategy.

It's the new trend in automobile market... VW group started it... And BMW has to follow in order to stay in the game.
__________________
Join Driven: The Ultimate Car App http://www.getdrivenapp.com/
Appreciate 0