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      07-04-2019, 02:27 PM   #13
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Drives: orange BMW 1M.
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There is a glimmer of hope. If they retain the manual then there is full hope.

Quote:
Originally Posted by M3 Adjuster View Post
I don't understand why this is even a difficult decision for BMW.
The reason is simple. They have a waaaaay bigger profit margin off a shared platform volume seller like a FWD 4-door 2er than they do a RWD 4-door 2er.

The coupe is not a volume seller per se; so they can afford a smaller margin but they can't do it on the sedan which will sell significantly more than the coupe.

Do I agree with their decision? NO. I don't even think there should be ANY FWD BMWs. Period. But that's how the business works...
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