Quote:
Originally Posted by gatorfast
What's with the name switch from 3 series to 4 series? Why is BMW doing that?
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They have an unreal amount of data telling them that a coupe appeals to a more upscale buyer who wants differentiation over the "entry level" sedan 3er BMW and is willing to pay for it.
Audi has the same or similar data. It's not a matter of one company copying the other; more a matter of both companies fully understanding their market and responding in the way they think is best. The fact that they reach the same conclusion is a reflection of the fact that they both have very efficient product research functions.